MSc Strategic Business Management
The MSc in Strategic Business Management at The University of Law, United Kingdom is de...
MSc Marketing
London Moorgate
INTAKE: Feb, Jun & Sep
Program Overview
The MSc Marketing program at The University of Law (ULaw) is designed to equip students with advanced marketing skills, preparing them for leadership roles in the marketing field. The program blends theoretical learning with practical experience, offering students the opportunity to engage with real-world marketing challenges. It focuses on developing strategic thinking, creative problem-solving, and data-driven decision-making skills, essential for success in the ever-evolving global marketplace.
Curriculum: The MSc Marketing curriculum at ULaw covers a comprehensive range of topics that reflect the dynamic nature of the marketing sector. Students will delve into key areas such as consumer behavior, digital marketing, brand management, and international marketing strategies. The program also emphasizes the use of technology in modern marketing campaigns and explores the impact of social media, data analytics, and artificial intelligence on marketing strategies. The curriculum is structured to ensure that graduates are well-equipped to address complex marketing challenges and drive innovation within businesses.
Research Focus: The MSc Marketing program at ULaw incorporates a strong research component, focusing on both academic and applied research in marketing. Students are encouraged to critically examine contemporary marketing theories and methodologies while developing their own research projects. Topics for research may include consumer psychology, digital marketing trends, and the ethical implications of marketing strategies. The research-oriented approach ensures that students not only understand marketing practices but also contribute to the ongoing academic discourse in the field.
Industry Engagement: The University of Law has established strong connections with industry partners, ensuring that students in the MSc Marketing program benefit from practical exposure to the marketing sector. Industry experts frequently contribute to the curriculum through guest lectures, case studies, and workshops. Students also have access to internships and networking opportunities, allowing them to gain hands-on experience and build professional relationships that enhance their employability upon graduation. This close industry engagement ensures that students graduate with both theoretical knowledge and practical marketing skills.
Global Perspective: In today's interconnected world, having a global perspective is crucial for success in marketing. The MSc Marketing program at ULaw emphasizes international marketing strategies, preparing students to work in diverse global markets. The program encourages students to consider cultural differences, global market trends, and international branding challenges. With a diverse cohort of students from various parts of the world, the program provides a unique opportunity to gain insights into different marketing practices and learn how to navigate the complexities of international business.
Location
London Moorgate
Score
IELTS 6.5
Tuition Fee
£ 16700
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.
- TOEFL: A minimum overall score of 100.
- PTE Academic: A minimum overall score of 76.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
The University of Law (ULaw) offers a variety of scholarships specifically designed to support international students pursuing their studies in the United Kingdom. These scholarships aim to make high-quality legal education more accessible by providing financial assistance to students from around the world.
International Scholarships: ULaw offers a range of international scholarships for both undergraduate and postgraduate students. These scholarships are awarded based on academic merit and are designed to help ease the financial burden of studying abroad. Scholarships vary in value, with some covering a percentage of tuition fees and others offering a fixed amount to assist with living costs.
Postgraduate Scholarships: International postgraduate students at ULaw can benefit from specific scholarships designed to support those pursuing advanced legal studies, such as LLM (Master of Laws) programs. These scholarships recognize the achievements of students with outstanding academic records, as well as those with professional experience in the legal field.
Diversity Scholarships: The University of Law is promoting diversity within the legal profession. ULaw offers scholarships to international students who contribute to enhancing the diversity of their student body. These scholarships are awarded to students from diverse backgrounds, ensuring that opportunities for legal education are accessible to a wide range of individuals.
Early Bird Discounts: ULaw also offers early bird discounts for international students who meet specific deadlines for application and tuition payment. These discounts provide a financial incentive for students to their studies early, helping to make their education more affordable.
Graduates of the MSc Marketing program at The University of Law (ULaw) are well-positioned for a range of exciting and diverse career opportunities in the marketing field. With the program’s comprehensive curriculum and industry connections, students can pursue roles in various sectors including corporate marketing, digital marketing, brand management, consumer insights, and market research.
Digital Marketing Manager: As businesses increasingly rely on digital channels to reach consumers, digital marketing professionals are in high demand. Graduates can lead digital marketing campaigns, optimize online content, and manage social media platforms to drive brand awareness and customer engagement.
Brand Manager: Brand managers are responsible for developing and maintaining a brand’s image, positioning, and strategy in the market. MSc Marketing graduates can step into this role to manage marketing strategies that resonate with target audiences and ensure the success of a brand.
Market Research Analyst: Market research analysts gather and analyze data to help businesses understand consumer behavior, market trends, and competitive landscapes. Graduates with strong analytical and research skills can excel in this career, providing valuable insights that guide business decisions.
Content Marketing Manager: Content is central to any marketing strategy, and content marketing managers oversee the creation and distribution of valuable, relevant, and consistent content to attract and retain a defined audience.
Product Marketing Manager: Graduates can work as product marketing managers, focusing on the marketing and promotion of specific products or services. This involves analyzing market demand, creating marketing strategies, and working closely with sales teams to achieve business goals.
Social Media Manager: With the increasing importance of social media in marketing, MSc Marketing graduates can take on roles that involve creating and managing social media content and campaigns to engage with consumers and build brand loyalty.
Public Relations Specialist: Marketing graduates can pursue careers in public relations (PR), managing the company’s image and reputation through media relations, press releases, and communication strategies.
Marketing Consultant: As a marketing consultant, graduates can provide strategic advice to companies, helping them develop and implement effective marketing plans tailored to their business objectives.
Sales Manager: Sales managers lead and coordinate sales teams, ensuring that marketing efforts align with sales targets. They oversee the implementation of marketing strategies that directly influence business revenue.
Entrepreneur/Start-up Founder: For graduates with an entrepreneurial spirit, the MSc Marketing program provides the knowledge and skills needed to launch their own marketing agency, consultancy firm, or start-up.
