Master in Fashion Luxury & Brand Management for Hospitality
Istituto Marangoni, located in Italy, offers a specialized Master’s program in Fa...
Bachelor in Fashion Management & Brand Strategies
Milano, Firenze
INTAKE: Feb & Oct
Program Overview
The Bachelor in Fashion Management & Brand Strategies at Istituto Marangoni offers an integrated approach to fashion management, combining theoretical knowledge with practical insights. The program equips students with a solid foundation in fashion brand development, marketing, and management. By emphasizing creative thinking, strategic planning, and global business practices, it prepares students for managerial roles within the fashion industry. The course takes a hands-on approach, with real-world scenarios, case studies, and industry professionals guiding students throughout the journey.
Curriculum: The curriculum of this program spans over three years and covers a wide range of subjects, including fashion branding, business strategy, fashion marketing, digital marketing, and consumer behavior. Students also delve into the economics of fashion, sustainability in the industry, and the global retail environment. Through specialized modules, students will gain insights into the creation and management of luxury and contemporary fashion brands. The program also incorporates the development of essential managerial skills such as leadership, project management, and critical thinking.
Research Focus: Istituto Marangoni’s Bachelor in Fashion Management & Brand Strategies places a strong emphasis on research, encouraging students to explore emerging trends, consumer behavior, and the impact of technology on the fashion industry. Students are taught to critically analyze fashion trends and business models, with a focus on sustainability and the evolving digital landscape. Through research projects and practical assignments, students gain a deep understanding of the challenges and opportunities faced by fashion brands globally.
Industry Engagement: One of the key strengths of the program is its extensive industry engagement. Istituto Marangoni has strong partnerships with leading global fashion brands, allowing students to benefit from internships, workshops, and masterclasses with professionals from the industry. This exposure helps students develop a practical understanding of the fashion business and gain valuable connections for their future careers. Additionally, the institution organizes fashion events, exhibitions, and collaborations with luxury brands, providing students with real-world experiences in branding and management.
Global Perspective: The Bachelor in Fashion Management & Brand Strategies offers a truly global perspective. Istituto Marangoni’s international campuses in Milan, Paris, London, and Shanghai offer students the chance to learn from fashion capitals around the world. The diverse student body also enriches the learning experience by bringing different cultural perspectives on fashion and branding. Students are encouraged to engage in global networking and develop a comprehensive understanding of fashion management across different markets, cultures, and economic landscapes.
Location
Milano, Firenze
Score
Tuition Fee
€ 24750
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- MOI letter is a mandatory requirement.
Istituto Marangoni offers a range of scholarships and financial aid opportunities for international students who demonstrate exceptional talent, academic excellence, and financial need. These scholarships are designed to support students in pursuing their studies at one of the world’s leading fashion and design institutions, ensuring that talented individuals from all around the globe have the chance to experience a world-class education.
Merit-Based Scholarships: Istituto Marangoni provides merit-based scholarships to students who demonstrate outstanding academic performance or exceptional creative abilities in the fields of fashion, design, and the arts. These scholarships are awarded based on the applicant’s portfolio, academic achievements, and overall potential in their chosen program. Merit-based scholarships help to make the high-quality education at Istituto Marangoni more accessible to talented students worldwide.
Early Application Scholarships: To encourage early enrollment and reward students who demonstrate and foresight in their educational plans, Istituto Marangoni offers early application scholarships. These scholarships are granted to students who apply to their desired program well before the deadline, ensuring they secure their place and financial assistance ahead of time.
Alumni Scholarships: Istituto Marangoni values its global alumni network and offers special scholarships to the children of alumni. These scholarships provide an opportunity for the next generation of creative talents to benefit from the institution's prestigious programs, building on the legacy of previous students who have succeeded in the fashion, design, and creative industries.
Country-Specific Scholarships: Istituto Marangoni provides a number of country-specific scholarships aimed at promoting diversity within its student body. These scholarships are designed for students from specific countries or regions, enabling talented individuals from underrepresented areas to access world-class education. Country-specific scholarships may vary by year and eligibility criteria, so it is important for students to check the institution’s official website for the most up-to-date information.
Partner Scholarships: Istituto Marangoni also partners with industry leaders, fashion brands, and cultural organizations to offer scholarships that help students access specialized programs. These scholarships often come with additional benefits, such as internship opportunities, mentoring, or networking with industry professionals, giving students a direct pathway into their future careers.
Graduates of the Bachelor in Fashion Management & Brand Strategies program at Istituto Marangoni, Italy, are well-equipped for various career opportunities within the fashion industry. The program provides students with the necessary skills to pursue roles in both established luxury brands and emerging fashion companies.
Brand Manager: Managing the identity, marketing, and overall strategy of a fashion brand, ensuring its growth and relevance in the market.
Fashion Marketing Manager: Overseeing and implementing marketing strategies to promote fashion brands and products to target audiences.
Product Manager: Coordinating the development, marketing, and launch of new fashion products, ensuring they align with the brand’s image and market demands.
Fashion Retail Manager: Managing retail operations, including stock control, sales strategies, and customer service, to maximize profits and maintain the brand's reputation.
Fashion Consultant: Advising brands on strategies for product development, brand positioning, and market entry.
Digital Marketing Specialist: Focusing on online strategies, including social media campaigns, influencer partnerships, and e-commerce strategies to boost brand presence in the digital space.
Sustainability Consultant: Working with brands to integrate sustainability practices into their operations and marketing, ensuring ethical production and environmental responsibility.
Luxury Brand Manager: Specializing in the management of high-end, luxury brands, focusing on maintaining exclusivity and premium positioning.
