Master in Fashion Luxury & Brand Management for Hospitality
Istituto Marangoni, located in Italy, offers a specialized Master’s program in Fa...
Bachelor in Fashion Management, Digital Communication & Media
Milano, Firenze
INTAKE: Feb & Oct
Program Overview
Istituto Marangoni offers a dynamic and innovative Bachelor in Fashion Management, Digital Communication & Media designed to equip students with the knowledge and skills required to excel in the ever-evolving fashion industry. This program provides an interdisciplinary approach to fashion management, combining elements of marketing, digital communication, media studies, and fashion business. The curriculum prepares students for leadership roles in fashion, offering the opportunity to gain a solid understanding of digital platforms and their growing influence in the fashion world.
Curriculum: The Bachelor in Fashion Management, Digital Communication & Media at Istituto Marangoni emphasizes a practical and theory-based curriculum. Students delve into key areas like digital marketing, fashion communication, branding, and fashion business strategy. The program also incorporates studies in creative technologies, helping students master digital tools and platforms that are essential for effective communication in the modern fashion landscape. Additionally, the program emphasizes hands-on learning through projects, internships, and real-world case studies, offering students the chance to develop practical solutions to current challenges in the fashion and media industries.
Research Focus: The research focus within this program is centered on understanding the intersection of fashion, technology, and communication in the digital era. Students will explore how fashion businesses can harness the power of digital media, e-commerce, and social platforms to build successful brands and engage with their target audiences. The program encourages research into emerging trends, digital marketing strategies, consumer behavior, and sustainable practices in fashion, helping students stay ahead of industry changes and make impactful contributions to the field.
Industry Engagement: Istituto Marangoni has strong links with the fashion and media industries, providing students with opportunities to engage with professionals, brands, and companies. The program fosters collaborations with top-tier fashion houses, digital agencies, and media firms, enabling students to gain real-world insights and network with industry leaders. Furthermore, internships and placements in renowned fashion and digital communication companies are integrated into the curriculum, providing valuable practical experience and enhancing students' employability upon graduation.
Global Perspective: One of the highlights of the Bachelor in Fashion Management, Digital Communication & Media at Istituto Marangoni is its global perspective. With campuses in Milan, Paris, London, and other key fashion capitals, students are immersed in a diverse, international environment. This exposure to various fashion cultures, trends, and business practices around the world ensures that graduates are well-prepared for the global job market. Additionally, the program focuses on understanding global fashion dynamics, cross-cultural communication, and international marketing strategies, enabling students to navigate the global fashion industry with confidence.
Location
Milano, Firenze
Score
Tuition Fee
€ 24750
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- MOI letter is a mandatory requirement.
Istituto Marangoni offers a range of scholarships and financial aid opportunities for international students who demonstrate exceptional talent, academic excellence, and financial need. These scholarships are designed to support students in pursuing their studies at one of the world’s leading fashion and design institutions, ensuring that talented individuals from all around the globe have the chance to experience a world-class education.
Merit-Based Scholarships: Istituto Marangoni provides merit-based scholarships to students who demonstrate outstanding academic performance or exceptional creative abilities in the fields of fashion, design, and the arts. These scholarships are awarded based on the applicant’s portfolio, academic achievements, and overall potential in their chosen program. Merit-based scholarships help to make the high-quality education at Istituto Marangoni more accessible to talented students worldwide.
Early Application Scholarships: To encourage early enrollment and reward students who demonstrate and foresight in their educational plans, Istituto Marangoni offers early application scholarships. These scholarships are granted to students who apply to their desired program well before the deadline, ensuring they secure their place and financial assistance ahead of time.
Alumni Scholarships: Istituto Marangoni values its global alumni network and offers special scholarships to the children of alumni. These scholarships provide an opportunity for the next generation of creative talents to benefit from the institution's prestigious programs, building on the legacy of previous students who have succeeded in the fashion, design, and creative industries.
Country-Specific Scholarships: Istituto Marangoni provides a number of country-specific scholarships aimed at promoting diversity within its student body. These scholarships are designed for students from specific countries or regions, enabling talented individuals from underrepresented areas to access world-class education. Country-specific scholarships may vary by year and eligibility criteria, so it is important for students to check the institution’s official website for the most up-to-date information.
Partner Scholarships: Istituto Marangoni also partners with industry leaders, fashion brands, and cultural organizations to offer scholarships that help students access specialized programs. These scholarships often come with additional benefits, such as internship opportunities, mentoring, or networking with industry professionals, giving students a direct pathway into their future careers.
Graduates of the Bachelor in Fashion Management, Digital Communication & Media from Istituto Marangoni are well-prepared for a diverse range of career paths within the fashion and media industries.
Fashion Marketing Manager: Overseeing the development and execution of marketing campaigns, brand strategies, and social media outreach for fashion brands. This role requires an understanding of digital platforms and market trends.
Digital Communication Specialist: Managing digital communication strategies for fashion brands, including content creation, social media management, and online advertising, ensuring alignment with brand image and audience engagement.
E-commerce Manager: Responsible for overseeing online retail platforms, optimizing user experience, and managing product listings, promotions, and customer service. This role requires a deep understanding of digital marketing and consumer behavior.
Fashion Public Relations Manager: Handling media relations and creating publicity strategies for fashion brands. Public relations professionals work closely with journalists, influencers, and digital platforms to enhance brand visibility.
Brand Manager: Focusing on shaping and maintaining the identity of fashion brands through digital communication channels, customer engagement, and brand strategy.
Content Creator/Influencer: Building and managing a personal or brand presence on digital platforms like Instagram, TikTok, or YouTube. This role blends creativity with marketing to engage large audiences.
Social Media Strategist: Developing and executing social media plans, managing posts, and engaging with followers to promote fashion brands effectively in digital spaces.
Fashion Event Coordinator: Organizing digital or physical events such as fashion shows, launches, and campaigns that align with brand strategies.
Creative Director: Leading the creative direction for fashion brands, overseeing design concepts, digital content, and ensuring the alignment of fashion communication with market trends.
