Master in Fashion Luxury & Brand Management for Hospitality
Istituto Marangoni, located in Italy, offers a specialized Master’s program in Fa...
Master in Fashion & Luxury Brand Management
Milano, Firenze
INTAKE: Feb & Oct
Program Overview
The Master in Fashion & Luxury Brand Management at Istituto Marangoni, Italy, is a highly specialized program designed for individuals aspiring to lead luxury fashion brands in the competitive global marketplace. This program offers students an in-depth understanding of the luxury industry, blending creative and strategic aspects of brand management. Students will gain expertise in fashion marketing, luxury brand identity, consumer behavior, and trend forecasting. The curriculum is built to equip students with the knowledge required to navigate the evolving landscape of luxury fashion and to manage prestigious brands with insight and creativity. By completing this program, students will be prepared to pursue leadership roles in luxury fashion management and marketing.
Curriculum: The curriculum for the Master in Fashion & Luxury Brand Management is structured to provide students with both theoretical foundations and practical experience in managing luxury fashion brands. Key subjects covered include luxury brand strategy, fashion marketing, consumer psychology, product development, and digital transformation in luxury branding. Students will study the dynamics of brand positioning, brand identity, communication strategies, and the influence of cultural and historical factors on the luxury market. The course also includes modules on business management, such as finance and supply chain management, to equip students with a well-rounded skill set for managing luxury brands effectively. Real-world projects, case studies, and collaborative workshops with industry experts further enhance the learning experience.
Research Focus: The Master in Fashion & Luxury Brand Management program emphasizes research into the unique aspects of the luxury industry. Research areas include the changing perceptions of luxury among modern consumers, the influence of digital media on luxury branding, sustainability in luxury fashion, and the future of the luxury market in a globalized economy. Students engage in independent research projects that investigate emerging trends in luxury fashion and branding, ensuring that they stay at the forefront of industry developments. This research focus allows students to contribute to the ongoing evolution of the luxury sector and to make valuable insights into branding strategies.
Industry Engagement: Istituto Marangoni’s strong relationships with the fashion and luxury industry provide ample opportunities for students to connect with key players in the sector. Throughout the Master in Fashion & Luxury Brand Management program, students participate in workshops, guest lectures, and masterclasses delivered by renowned professionals, executives, and designers. The program also includes internships and collaborative projects with leading luxury fashion brands, providing students with hands-on experience in brand management and marketing. These industry engagements allow students to build valuable networks, gain insights into current industry trends, and enhance their employability upon graduation.
Global Perspective: The Master in Fashion & Luxury Brand Management at Istituto Marangoni offers a global perspective that reflects the international nature of the luxury fashion market. The program is designed for students from diverse cultural backgrounds, fostering an exchange of ideas and experiences. Case studies from various fashion capitals such as Milan, Paris, London, and New York are included in the curriculum to give students a broad understanding of luxury branding across different markets. Additionally, the program explores the impact of cultural differences on luxury consumer behavior, enabling students to develop strategies that resonate with diverse global audiences. Students also have access to Istituto Marangoni’s global network, which includes prestigious industry professionals and alumni from around the world.
Location
Milano, Firenze
Score
Tuition Fee
€ 32450
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
Istituto Marangoni offers a range of scholarships and financial aid opportunities for international students who demonstrate exceptional talent, academic excellence, and financial need. These scholarships are designed to support students in pursuing their studies at one of the world’s leading fashion and design institutions, ensuring that talented individuals from all around the globe have the chance to experience a world-class education.
Merit-Based Scholarships: Istituto Marangoni provides merit-based scholarships to students who demonstrate outstanding academic performance or exceptional creative abilities in the fields of fashion, design, and the arts. These scholarships are awarded based on the applicant’s portfolio, academic achievements, and overall potential in their chosen program. Merit-based scholarships help to make the high-quality education at Istituto Marangoni more accessible to talented students worldwide.
Early Application Scholarships: To encourage early enrollment and reward students who demonstrate and foresight in their educational plans, Istituto Marangoni offers early application scholarships. These scholarships are granted to students who apply to their desired program well before the deadline, ensuring they secure their place and financial assistance ahead of time.
Alumni Scholarships: Istituto Marangoni values its global alumni network and offers special scholarships to the children of alumni. These scholarships provide an opportunity for the next generation of creative talents to benefit from the institution's prestigious programs, building on the legacy of previous students who have succeeded in the fashion, design, and creative industries.
Country-Specific Scholarships: Istituto Marangoni provides a number of country-specific scholarships aimed at promoting diversity within its student body. These scholarships are designed for students from specific countries or regions, enabling talented individuals from underrepresented areas to access world-class education. Country-specific scholarships may vary by year and eligibility criteria, so it is important for students to check the institution’s official website for the most up-to-date information.
Partner Scholarships: Istituto Marangoni also partners with industry leaders, fashion brands, and cultural organizations to offer scholarships that help students access specialized programs. These scholarships often come with additional benefits, such as internship opportunities, mentoring, or networking with industry professionals, giving students a direct pathway into their future careers.
Graduates of the Master in Fashion & Luxury Brand Management from Istituto Marangoni, Italy, are highly sought after in the luxury fashion industry due to their in-depth knowledge and specialized skills. The program equips students with a blend of creativity and strategic acumen, making them ideal candidates for various roles in the dynamic luxury sector.
Luxury Brand Manager: Overseeing the overall strategy, identity, and market positioning of luxury brands while maintaining their exclusivity and heritage.
Fashion Marketing Manager: Designing and implementing marketing campaigns that align with luxury brand values and appeal to high-end clientele.
Retail Manager for Luxury Brands: Managing luxury retail operations, ensuring exceptional customer experiences, and maintaining brand standards in stores.
Merchandising Manager: Curating product assortments that reflect the brand’s luxury identity and cater to consumer preferences.
Luxury E-commerce Specialist: Driving the online presence of luxury brands by managing digital marketing, online merchandising, and enhancing the customer experience in virtual spaces.
Global Brand Strategist: Developing strategies for luxury brands to expand into international markets while retaining cultural sensitivity and brand integrity.
Luxury Event Coordinator: Organizing high-profile events, fashion shows, and product launches that reflect the prestige of luxury brands.
Public Relations Manager: Managing the brand’s image and communication with the media, influencers, and stakeholders to uphold its luxury appeal.
Sustainability Consultant in Luxury Fashion: Helping luxury brands implement sustainable practices to meet the growing demand for ethical and eco-friendly products.
Trend Analyst: Studying and predicting fashion and consumer trends to guide luxury brands in their design and marketing strategies.
