Master in Fashion Promotion, Communication & Digital Media

Postgraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.

English language proficiency

• MOI letter is a mandatory requirement.

Istituto Marangoni offers a range of scholarships and financial aid opportunities for international students who demonstrate exceptional talent, academic excellence, and financial need. These scholarships are designed to support students in pursuing their studies at one of the world’s leading fashion and design institutions, ensuring that talented individuals from all around the globe have the chance to experience a world-class education.

Merit-Based Scholarships: Istituto Marangoni provides merit-based scholarships to students who demonstrate outstanding academic performance or exceptional creative abilities in the fields of fashion, design, and the arts. These scholarships are awarded based on the applicant’s portfolio, academic achievements, and overall potential in their chosen program. Merit-based scholarships help to make the high-quality education at Istituto Marangoni more accessible to talented students worldwide.

Early Application Scholarships: To encourage early enrollment and reward students who demonstrate and foresight in their educational plans, Istituto Marangoni offers early application scholarships. These scholarships are granted to students who apply to their desired program well before the deadline, ensuring they secure their place and financial assistance ahead of time.

Alumni Scholarships: Istituto Marangoni values its global alumni network and offers special scholarships to the children of alumni. These scholarships provide an opportunity for the next generation of creative talents to benefit from the institution's prestigious programs, building on the legacy of previous students who have succeeded in the fashion, design, and creative industries.

Country-Specific Scholarships: Istituto Marangoni provides a number of country-specific scholarships aimed at promoting diversity within its student body. These scholarships are designed for students from specific countries or regions, enabling talented individuals from underrepresented areas to access world-class education. Country-specific scholarships may vary by year and eligibility criteria, so it is important for students to check the institution’s official website for the most up-to-date information.

Partner Scholarships: Istituto Marangoni also partners with industry leaders, fashion brands, and cultural organizations to offer scholarships that help students access specialized programs. These scholarships often come with additional benefits, such as internship opportunities, mentoring, or networking with industry professionals, giving students a direct pathway into their future careers.

Graduates of the Master in Fashion Promotion, Communication & Digital Media program at Istituto Marangoni are prepared for a wide range of exciting career opportunities in the fashion industry. By combining fashion promotion, digital media, and communication strategies, the program equips students with the skills to excel in key roles across both traditional and digital platforms. 

Fashion PR Specialist: As a Fashion PR Specialist, graduates can work for fashion brands, PR agencies, or media outlets, managing public relations efforts, creating press releases, and organizing promotional events. They are responsible for enhancing the brand's image, managing media contacts, and ensuring that the brand's message reaches the right audiences.

Digital Marketing Manager: Digital Marketing Managers are responsible for crafting and executing online marketing campaigns for fashion brands. They leverage digital channels such as social media, search engine optimization (SEO), and email marketing to promote products and engage with consumers. This role involves analyzing data to optimize campaign performance and increase online visibility.

Fashion Social Media Manager: With the rise of social media in the fashion industry, Social Media Managers create and implement content strategies for platforms such as Instagram, TikTok, and Pinterest. They develop brand identity through visual and written content, engage with followers, and track social media metrics to drive brand growth and customer interaction.

Brand Manager (Fashion & Digital Media): A Brand Manager ensures the brand's overall identity, image, and messaging align across digital and offline platforms. Graduates can work with both established fashion brands and startups to manage the visual identity, communication strategies, and marketing initiatives that shape consumer perception.

Content Strategist (Fashion): Content Strategists plan and oversee the production of content that aligns with a brand's goals and messaging. They develop content calendars, manage copywriting teams, and ensure that the content reflects the brand’s voice and engages the target audience. Graduates may work with websites, blogs, social media channels, and online stores.

E-commerce Marketing Specialist: E-commerce specialists help drive sales on online fashion platforms by developing marketing strategies specifically for e-commerce. They analyze trends, oversee online campaigns, and manage the presentation of products on websites to optimize user experience and increase conversions.

Fashion Copywriter: Copywriters in fashion develop engaging written content for marketing materials, advertisements, websites, blogs, and social media. They craft compelling narratives that capture the attention of audiences, promote fashion products, and build the brand's voice across various channels.

Fashion Event Manager: Fashion Event Managers are responsible for organizing and coordinating fashion shows, press launches, and digital campaigns. They handle logistics, planning, and execution, ensuring that events run smoothly and attract the right media attention.

Influencer Marketing Manager: In this role, graduates build partnerships with influencers and fashion bloggers to promote brand awareness and products. They negotiate contracts, manage influencer campaigns, and track campaign performance to ensure a strong return on investment (ROI).

Creative Director: Creative Directors lead the development of the visual and creative direction for fashion brands, campaigns, or editorial shoots. They oversee the artistic aspects of photo shoots, advertisements, and content creation, ensuring consistency across digital platforms and promotional materials.

Fashion Marketing Consultant: Fashion Marketing Consultants advise brands on how to optimize their marketing strategies. They offer expertise in areas such as digital promotion, content creation, and consumer engagement, helping brands navigate challenges and achieve marketing success.

SEO & SEM Specialist (Fashion Industry): SEO and SEM specialists focus on optimizing fashion brand websites to rank highly on search engines, driving organic traffic and increasing visibility. They create keyword strategies and optimize website content to enhance online presence.

Media Planner (Fashion): Media Planners strategize and purchase media space for fashion brands, ensuring that ads are placed in high-impact channels that resonate with the target audience. They use data analytics to select the most effective media outlets and platforms to maximize brand exposure.

Fashion Blogger/Content Creator: Fashion bloggers and content creators develop their own online platforms or work with fashion brands to promote products through writing, photos, and videos. They curate content for social media, blogs, and websites, influencing consumer purchasing decisions and contributing to brand engagement.

Fashion Communications Manager: Fashion Communication Managers oversee a brand's internal and external communication strategies. They are responsible for managing media relations, handling press inquiries, and ensuring that communication across all channels maintains the brand's image and messaging.

Product Manager (Digital Fashion): Product Managers in digital fashion handle the development and marketing of fashion-related tech products, such as fashion apps, digital fashion experiences, or augmented reality experiences. They work on bringing digital innovations to the fashion market and coordinating product launches.