Master in Fashion Luxury & Brand Management for Hospitality
Istituto Marangoni, located in Italy, offers a specialized Master’s program in Fa...
Master in Fashion Styling, Creative Direction & Digital Content
Milano, Firenze
INTAKE: Feb & Oct
Program Overview
The Master in Fashion Styling, Creative Direction & Digital Content at Istituto Marangoni is a cutting-edge program that equips students with the essential skills to excel in the dynamic world of fashion styling and creative digital content. This program blends creativity with technical expertise, focusing on the intersection of fashion, styling, and digital media. Students will gain an in-depth understanding of how digital platforms, such as social media and online marketing, are transforming the fashion industry. The program is designed for aspiring fashion professionals who are passionate about crafting visual narratives, managing digital content, and leading creative campaigns that reflect the latest trends and innovations in fashion.
Curriculum: The Master in Fashion Styling, Creative Direction & Digital Content offers a comprehensive curriculum that covers a wide range of subjects essential to becoming a leader in the fashion industry. Key topics include fashion styling, visual merchandising, digital content creation, creative direction, and social media strategy. Students will learn how to design and execute fashion styling concepts for photoshoots, runway shows, and digital platforms. They will also gain expertise in producing digital content for fashion brands, mastering tools such as photography, video editing, and graphic design. The program emphasizes creativity while also providing practical knowledge on managing and curating digital content across various media platforms. Through hands-on projects and real-world case studies, students will develop the skills needed to create visually compelling fashion campaigns and establish a strong personal brand in the digital space.
Research Focus: The Master in Fashion Styling, Creative Direction & Digital Content incorporates a research-driven approach to understanding the evolving fashion industry. The program encourages students to explore how digital media influences consumer behavior and trends, particularly the role of social media influencers, digital marketing strategies, and online fashion communities. Research projects may focus on the impact of technology in fashion styling, the future of digital content creation in fashion, or the intersection of sustainability and digital fashion campaigns. The program also encourages students to analyze how fashion styling and digital content can reflect and influence cultural movements, creating content that resonates with a global audience. Students will engage in research that pushes the boundaries of traditional fashion styling and creative direction, preparing them for leadership roles in the ever-evolving digital landscape.
Industry Engagement: Industry engagement is a key pillar of the Master in Fashion Styling, Creative Direction & Digital Content program. Students have numerous opportunities to interact with leading professionals and fashion brands through workshops, internships, guest lectures, and industry collaborations. Istituto Marangoni has strong ties with the fashion industry, allowing students to work on live projects with top brands and gain insights into the latest trends and industry practices. Through these experiences, students can build their professional network, acquire practical knowledge, and learn how to navigate the business side of the fashion industry. Additionally, the program features a focus on digital content creation for fashion brands, providing students with a unique opportunity to work on real-world campaigns and develop their portfolios in collaboration with industry experts.
Global Perspective: Istituto Marangoni provides a global perspective through its international presence and partnerships with fashion capitals such as Milan, Paris, and London. The Master in Fashion Styling, Creative Direction & Digital Content draws upon the diverse expertise and creativity of the institution’s global community, offering students the opportunity to learn from top professionals with experience across various cultural contexts. The program emphasizes the importance of understanding the global fashion market, preparing students to create digital content that resonates with audiences from different cultural backgrounds. This global approach allows students to gain a well-rounded view of the fashion industry, preparing them to work in international fashion hubs and manage digital content for global brands.
Location
Milano, Firenze
Score
Tuition Fee
€ 32450
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
Istituto Marangoni offers a range of scholarships and financial aid opportunities for international students who demonstrate exceptional talent, academic excellence, and financial need. These scholarships are designed to support students in pursuing their studies at one of the world’s leading fashion and design institutions, ensuring that talented individuals from all around the globe have the chance to experience a world-class education.
Merit-Based Scholarships: Istituto Marangoni provides merit-based scholarships to students who demonstrate outstanding academic performance or exceptional creative abilities in the fields of fashion, design, and the arts. These scholarships are awarded based on the applicant’s portfolio, academic achievements, and overall potential in their chosen program. Merit-based scholarships help to make the high-quality education at Istituto Marangoni more accessible to talented students worldwide.
Early Application Scholarships: To encourage early enrollment and reward students who demonstrate and foresight in their educational plans, Istituto Marangoni offers early application scholarships. These scholarships are granted to students who apply to their desired program well before the deadline, ensuring they secure their place and financial assistance ahead of time.
Alumni Scholarships: Istituto Marangoni values its global alumni network and offers special scholarships to the children of alumni. These scholarships provide an opportunity for the next generation of creative talents to benefit from the institution's prestigious programs, building on the legacy of previous students who have succeeded in the fashion, design, and creative industries.
Country-Specific Scholarships: Istituto Marangoni provides a number of country-specific scholarships aimed at promoting diversity within its student body. These scholarships are designed for students from specific countries or regions, enabling talented individuals from underrepresented areas to access world-class education. Country-specific scholarships may vary by year and eligibility criteria, so it is important for students to check the institution’s official website for the most up-to-date information.
Partner Scholarships: Istituto Marangoni also partners with industry leaders, fashion brands, and cultural organizations to offer scholarships that help students access specialized programs. These scholarships often come with additional benefits, such as internship opportunities, mentoring, or networking with industry professionals, giving students a direct pathway into their future careers.
Graduates of the Master in Fashion Styling, Creative Direction & Digital Content program at Istituto Marangoni are equipped to pursue exciting careers at the intersection of fashion, styling, creative direction, and digital content creation. With the rise of digital platforms, social media, and online fashion marketing, this program prepares students for various roles that blend creative talent with technological expertise.
Fashion Stylist: Fashion stylists curate and create fashionable looks for photo shoots, editorials, advertising campaigns, and celebrity styling. Graduates can work with top brands, designers, and publications to craft visual identities and styling concepts that reflect current trends and consumer desires.
Creative Director: Creative directors are responsible for overseeing the visual identity and creative output of fashion brands, magazines, and advertising agencies. They direct photo shoots, manage design teams, and collaborate with marketing and editorial departments to create cohesive brand campaigns. Graduates of this program will be prepared to lead creative teams in conceptualizing and executing fashion campaigns across various media platforms.
Digital Content Creator: As digital platforms continue to evolve, content creators play a crucial role in building online presence for fashion brands and individuals. Graduates can specialize in creating engaging content for social media, fashion blogs, websites, and online advertisements. They may focus on producing high-quality images, videos, and graphics that align with a brand’s image and messaging.
Social Media Manager (Fashion): With a focus on digital strategies, social media managers create and execute content strategies to promote fashion brands on platforms like Instagram, TikTok, and YouTube. They manage content calendars, track analytics, and engage with audiences to build a brand’s online community.
Fashion Photographer: Fashion photographers specialize in capturing striking images for editorial shoots, advertising campaigns, and fashion events. Graduates can collaborate with brands, stylists, and models to produce compelling visual content that showcases clothing and accessories in unique and artistic ways.
Fashion Marketing Manager: Marketing managers in fashion create digital campaigns and strategies to drive brand awareness and customer engagement. They develop marketing initiatives that leverage visual content, social media, and influencer collaborations to increase brand visibility and attract target audiences.
Brand Manager (Fashion & Digital Media): Fashion brand managers oversee all aspects of a brand’s marketing and digital presence. They work to define a brand's image, manage its online content, and ensure the brand resonates with consumers both online and offline. Graduates are prepared to lead brand management initiatives across digital platforms, focusing on content creation and digital storytelling.
Fashion Blogger/Influencer: Fashion bloggers and influencers create content around fashion trends, styling tips, and personal experiences with products. With a strong presence on platforms like Instagram, YouTube, and their own blogs, they collaborate with brands, promote products, and create digital content that drives consumer engagement.
Fashion Editorial Director: Editorial directors lead fashion publications, both digital and print, overseeing content creation, layout design, and the overall aesthetic of the publication. Graduates can work in fashion magazines, online platforms, or digital publications to craft visually compelling stories and editorial content.
Video Producer/Director (Fashion): Video production is increasingly important in the fashion industry, with content such as promotional videos, runway shows, tutorials, and behind-the-scenes footage becoming integral to brand marketing. Graduates can work as video producers or directors, managing the creative and technical aspects of video projects.
Fashion E-commerce Content Manager: E-commerce content managers are responsible for curating and producing digital content for fashion retail websites and online stores. They ensure that product images, descriptions, and promotional materials align with the brand’s identity and attract consumers to make purchases.
Event Producer (Fashion Shows & Digital Events): Event producers organize and execute fashion events, from runway shows to influencer collaborations. They manage logistics, coordinate creative teams, and ensure that the event's styling and digital content resonate with the brand's target audience, whether online or offline.
Styling Consultant (Digital Platforms): As digital fashion grows, many stylists focus on advising clients, influencers, or brands on their online presence. Styling consultants offer advice on visual content for social media, blogs, and digital campaigns, helping brands maintain a cohesive online aesthetic.
Fashion Visual Merchandiser (Digital Focus): Fashion visual merchandisers focus on creating digital displays and product imagery for online platforms. They design and execute visual strategies that drive customer engagement and optimize product placement on e-commerce sites.
Fashion Film Director: Fashion film directors produce short films, commercials, and digital storytelling pieces that communicate the essence of a brand or collection. Graduates can direct fashion films that showcase collections in a cinematic and creative way, integrating fashion with film art.
