Master in Fashion Luxury & Brand Management for Hospitality
Istituto Marangoni, located in Italy, offers a specialized Master’s program in Fa...
Master in Olfactory Experience Management for the Luxury Industry
Firenze
INTAKE: October
Program Overview
The Master in Olfactory Experience Management for the Luxury Industry at Istituto Marangoni is an innovative program that blends the art of scent creation with business strategy, providing a unique opportunity for individuals interested in the growing field of olfactory branding. This program focuses on the sensory role of fragrance in the luxury market and explores how scent can enhance brand identity, influence consumer behavior, and elevate the customer experience. As part of this forward-thinking curriculum, students will delve into the science and art of perfumery, learning to create and manage olfactory experiences that align with the values and aesthetics of high-end brands. The program is ideal for those with a passion for luxury goods, sensory marketing, and innovative customer experiences.
Curriculum: The curriculum of the Master in Olfactory Experience Management for the Luxury Industry is designed to provide a comprehensive understanding of the role of scent in branding, consumer psychology, and the luxury market. The program covers essential topics, including fragrance composition, olfactory marketing strategies, and the psychology of scent. Students will learn how to design and implement olfactory strategies that resonate with luxury consumers, creating memorable experiences that enhance brand value. The curriculum also includes modules on brand storytelling through scent, fragrance creation, sensory marketing, and the commercial application of olfactory products. Through a combination of theoretical knowledge and practical application, students will develop the skills needed to shape the future of olfactory experiences in luxury brands.
Research Focus: The Master in Olfactory Experience Management for the Luxury Industry emphasizes research and innovation in the field of scent marketing. Students are encouraged to explore the latest trends and developments in olfactory branding, studying how fragrances influence consumer perceptions and behavior in luxury contexts. Research topics may include the creation of unique scent identities for luxury brands, the relationship between scent and emotions, and how olfactory experiences can be integrated into various aspects of luxury marketing, such as packaging, retail environments, and advertising. This research-driven approach allows students to contribute to the advancement of the olfactory marketing field while gaining practical insights into the commercial potential of scent in luxury industries.
Industry Engagement: Industry engagement is a key component of the Master in Olfactory Experience Management for the Luxury Industry. The program provides students with opportunities to collaborate with leading professionals in the luxury and fragrance industries, including perfumers, brand managers, and scent designers. Students can participate in guest lectures, workshops, and internships, where they can gain valuable insights into the creation and implementation of olfactory strategies in real-world settings. Additionally, students may have the chance to work on live projects with prestigious luxury brands, enabling them to develop professional networks and apply their knowledge in practical situations. The program’s strong connections with the industry ensure that students are well-prepared to enter the workforce and contribute to the evolving field of olfactory branding.
Global Perspective: The Master in Olfactory Experience Management for the Luxury Industry offers a global perspective, acknowledging the universal power of scent in shaping consumer experiences across diverse markets. Istituto Marangoni’s international reputation and global presence provide students with access to a wealth of expertise from across the world’s luxury capitals, such as Milan, Paris, and London. Students will explore how luxury brands adapt their olfactory experiences to different cultural contexts, ensuring that scents resonate with local tastes while maintaining global brand consistency. The program emphasizes the importance of understanding diverse consumer preferences and cultural nuances, preparing graduates to manage olfactory experiences in luxury markets worldwide.
Location
Firenze
Score
Tuition Fee
€ 31200
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
Istituto Marangoni offers a range of scholarships and financial aid opportunities for international students who demonstrate exceptional talent, academic excellence, and financial need. These scholarships are designed to support students in pursuing their studies at one of the world’s leading fashion and design institutions, ensuring that talented individuals from all around the globe have the chance to experience a world-class education.
Merit-Based Scholarships: Istituto Marangoni provides merit-based scholarships to students who demonstrate outstanding academic performance or exceptional creative abilities in the fields of fashion, design, and the arts. These scholarships are awarded based on the applicant’s portfolio, academic achievements, and overall potential in their chosen program. Merit-based scholarships help to make the high-quality education at Istituto Marangoni more accessible to talented students worldwide.
Early Application Scholarships: To encourage early enrollment and reward students who demonstrate and foresight in their educational plans, Istituto Marangoni offers early application scholarships. These scholarships are granted to students who apply to their desired program well before the deadline, ensuring they secure their place and financial assistance ahead of time.
Alumni Scholarships: Istituto Marangoni values its global alumni network and offers special scholarships to the children of alumni. These scholarships provide an opportunity for the next generation of creative talents to benefit from the institution's prestigious programs, building on the legacy of previous students who have succeeded in the fashion, design, and creative industries.
Country-Specific Scholarships: Istituto Marangoni provides a number of country-specific scholarships aimed at promoting diversity within its student body. These scholarships are designed for students from specific countries or regions, enabling talented individuals from underrepresented areas to access world-class education. Country-specific scholarships may vary by year and eligibility criteria, so it is important for students to check the institution’s official website for the most up-to-date information.
Partner Scholarships: Istituto Marangoni also partners with industry leaders, fashion brands, and cultural organizations to offer scholarships that help students access specialized programs. These scholarships often come with additional benefits, such as internship opportunities, mentoring, or networking with industry professionals, giving students a direct pathway into their future careers.
Graduates of the Master in Olfactory Experience Management for the Luxury Industry at Istituto Marangoni are uniquely positioned to pursue a range of exciting and specialized careers in the luxury and fragrance sectors. The program’s focus on olfactory branding and sensory marketing opens up opportunities in industries where scent plays a crucial role in creating immersive, memorable experiences for consumers.
Olfactory Branding Specialist: Olfactory branding specialists are experts in using scent to strengthen brand identity. They develop unique fragrances that align with a brand's values and messaging, helping businesses differentiate themselves in the market. This role requires creativity, a deep understanding of consumer psychology, and the ability to translate a brand’s essence into a scent.
Fragrance Designer/Perfumery Expert: Graduates can work as fragrance designers, responsible for creating bespoke scents for luxury brands. These professionals blend various essential oils and materials to craft signature fragrances that evoke particular emotions or themes, such as elegance, luxury, or freshness. Expertise in perfume creation is essential in this role.
Scent Marketing Manager: Scent marketing managers oversee the integration of fragrance strategies into a brand's broader marketing campaigns. They work on scent installations in retail environments, product packaging, and advertising to enhance consumer experiences. These professionals play a key role in ensuring that scent aligns with a brand's overall aesthetic and message.
Luxury Brand Manager: Luxury brand managers who specialize in olfactory experiences are responsible for implementing scent strategies within luxury retail, hospitality, and product offerings. They ensure that every touchpoint within a luxury brand’s ecosystem, from stores to events, carries a cohesive olfactory identity that elevates the overall customer experience.
Product Development Specialist (Fragrance): In the fragrance and cosmetics industries, product development specialists work to create new scent-based products, such as perfumes, candles, or scented skincare items. They collaborate with designers, marketers, and manufacturers to bring new olfactory products to market.
Retail Experience Designer: Retail experience designers with a focus on scent create sensory-rich environments that enhance the shopping experience. By integrating scent into store design, these professionals help to create a unique and unforgettable atmosphere that aligns with the brand and appeals to the consumer's senses.
Sensory Marketing Consultant: Sensory marketing consultants advise companies on how to use scent, sound, sight, and touch to create powerful emotional connections with customers. They assess existing olfactory strategies, propose scent innovations, and measure the effectiveness of scent-based marketing campaigns.
Event Designer (Luxury & Fragrance): For luxury brands, special events are opportunities to showcase their identity and create lasting impressions. Event designers specializing in fragrance develop olfactory experiences for events such as product launches, galas, or private gatherings, enhancing the event's atmosphere and aligning it with the brand’s identity.
Olfactory Experience Researcher: Graduates with a passion for research can pursue roles in the development and analysis of scent-related consumer behavior. As olfactory experience researchers, they gather data on how scents influence consumer choices, emotional responses, and brand perceptions in luxury and retail contexts.
Luxury Hospitality Experience Manager: In luxury hospitality, such as five-star hotels or exclusive resorts, the experience manager ensures that scent is integrated into guest experiences. They develop scent strategies for lobbies, spas, rooms, and common areas to ensure an unforgettable atmosphere that complements the brand’s luxurious service.
Creative Director (Luxury & Fragrance): Creative directors in the fragrance and luxury industries oversee the visual and sensory aspects of branding, including scent. They develop campaigns and concepts that incorporate fragrance into the visual design and overall customer experience.
Marketing Director (Fragrance Industry): Marketing directors in the fragrance industry work on large-scale campaigns that promote fragrance products, from perfumes to scented candles. They develop strategies that ensure the fragrance reaches the intended audience, whether through retail partnerships, digital marketing, or experiential events.
