Master in Fashion Luxury & Brand Management for Hospitality
Istituto Marangoni, located in Italy, offers a specialized Master’s program in Fa...
Master in Creative Digital Media
Firenze
INTAKE: Feb & Oct
Program Overview
The Master in Creative Digital Media at Istituto Marangoni is a cutting-edge program designed for individuals who aspire to excel in the rapidly evolving digital media landscape. This program offers students the opportunity to develop creative skills while integrating digital technologies into their projects. The course provides a comprehensive foundation in digital media, emphasizing creative problem-solving, storytelling, and the use of technology to engage audiences across various platforms. It focuses on the intersection of creativity, design, and digital media, preparing students for careers in areas like digital content creation, interactive media, and multimedia design. The program is perfect for those seeking to enhance their technical knowledge and artistic vision, allowing them to navigate the dynamic and ever-changing world of digital media.
Curriculum: The Master in Creative Digital Media features a dynamic and multidisciplinary curriculum that spans creative and technical aspects of digital media. Core subjects include digital storytelling, graphic design, multimedia production, video production, interactive media, and digital marketing. Students will also explore areas such as user experience (UX) design, motion graphics, and content management. The curriculum places a strong emphasis on hands-on experience, with students creating their own digital media projects that incorporate various media formats, such as video, animation, and interactive web design. The program also addresses the latest trends in digital technologies, preparing students to work in fields such as digital advertising, online media, gaming, and virtual reality. Additionally, students will learn about the business side of digital media, with modules focused on digital strategy, branding, and the commercialization of creative projects.
Research Focus: The Master in Creative Digital Media incorporates a research-driven approach that encourages students to explore new trends, technologies, and the impact of digital media on society. Research topics may include the role of social media in modern communication, the use of artificial intelligence in media creation, the evolution of digital advertising, and the future of immersive media experiences. Students are encouraged to conduct original research that addresses contemporary issues in digital media, fostering critical thinking and innovation. This research focus prepares students not only for creative roles in the industry but also for positions that require a deep understanding of digital media trends and the ability to anticipate shifts in technology and consumer behavior. The program’s research components provide students with the skills to contribute to the ongoing development of digital media practices and methodologies.
Industry Engagement: Industry engagement is a crucial part of the Master in Creative Digital Media program at Istituto Marangoni. Students are given the opportunity to collaborate with industry professionals, participate in workshops, and attend guest lectures from leaders in the digital media and creative sectors. The program is designed to provide students with real-world experiences through internships, partnerships with digital media companies, and live projects that simulate actual industry challenges. These industry connections help students build a professional network and gain insights into the latest industry trends, tools, and practices. By the end of the program, students will have developed the skills necessary to succeed in the competitive world of creative digital media, armed with practical experience and industry knowledge.
Global Perspective: The Master in Creative Digital Media program offers students a global perspective, reflecting the international nature of the digital media industry. Istituto Marangoni’s campuses in global fashion and design hubs, such as Milan and Paris, provide students with access to a rich cultural and creative environment. The program incorporates global case studies and explores how digital media is shaping communication, entertainment, and marketing strategies worldwide. Students will gain an understanding of how digital content is consumed across different cultures and regions, and how businesses are adapting to digital transformations in various markets. This international exposure equips graduates to work in global teams, understand diverse audiences, and apply digital media strategies in a global context.
Location
Firenze
Score
Tuition Fee
€ 19000
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
Istituto Marangoni offers a range of scholarships and financial aid opportunities for international students who demonstrate exceptional talent, academic excellence, and financial need. These scholarships are designed to support students in pursuing their studies at one of the world’s leading fashion and design institutions, ensuring that talented individuals from all around the globe have the chance to experience a world-class education.
Merit-Based Scholarships: Istituto Marangoni provides merit-based scholarships to students who demonstrate outstanding academic performance or exceptional creative abilities in the fields of fashion, design, and the arts. These scholarships are awarded based on the applicant’s portfolio, academic achievements, and overall potential in their chosen program. Merit-based scholarships help to make the high-quality education at Istituto Marangoni more accessible to talented students worldwide.
Early Application Scholarships: To encourage early enrollment and reward students who demonstrate and foresight in their educational plans, Istituto Marangoni offers early application scholarships. These scholarships are granted to students who apply to their desired program well before the deadline, ensuring they secure their place and financial assistance ahead of time.
Alumni Scholarships: Istituto Marangoni values its global alumni network and offers special scholarships to the children of alumni. These scholarships provide an opportunity for the next generation of creative talents to benefit from the institution's prestigious programs, building on the legacy of previous students who have succeeded in the fashion, design, and creative industries.
Country-Specific Scholarships: Istituto Marangoni provides a number of country-specific scholarships aimed at promoting diversity within its student body. These scholarships are designed for students from specific countries or regions, enabling talented individuals from underrepresented areas to access world-class education. Country-specific scholarships may vary by year and eligibility criteria, so it is important for students to check the institution’s official website for the most up-to-date information.
Partner Scholarships: Istituto Marangoni also partners with industry leaders, fashion brands, and cultural organizations to offer scholarships that help students access specialized programs. These scholarships often come with additional benefits, such as internship opportunities, mentoring, or networking with industry professionals, giving students a direct pathway into their future careers.
Graduates of the Master in Creative Digital Media program at Istituto Marangoni are equipped with the skills and knowledge necessary to pursue a variety of exciting and rewarding career paths in the ever-evolving digital media landscape. The program combines creative innovation with digital technologies, enabling students to enter multiple sectors within digital media, creative industries, and technology.
Digital Content Creator: These professionals create engaging and innovative content across various digital platforms, such as social media, websites, and streaming services. They are responsible for producing videos, blogs, articles, graphics, and multimedia content that resonate with audiences.
Multimedia Designer: Multimedia designers combine elements of graphic design, animation, and video production to create interactive content for digital platforms. They often work on websites, mobile apps, advertisements, and video games.
Interactive Media Developer: With a focus on developing user-centric digital experiences, interactive media developers create dynamic websites, apps, games, and immersive experiences using cutting-edge technologies such as augmented reality (AR) and virtual reality (VR).
Digital Marketing Specialist: These professionals are experts in leveraging digital platforms to create marketing strategies that drive engagement, lead generation, and brand awareness. They use tools like social media, SEO, content marketing, and paid advertising to promote brands online.
UX/UI Designer: User experience (UX) and user interface (UI) designers work to ensure that digital products are intuitive, user-friendly, and visually appealing. They conduct research and apply design principles to enhance user interactions with digital products.
Creative Director: Creative directors oversee the visual and conceptual direction of digital projects, from advertising campaigns to digital media content. They work closely with designers, writers, and developers to ensure a cohesive vision is executed across all creative assets.
Video Production Specialist: Graduates can pursue careers in video production, where they may work as directors, editors, cinematographers, or producers. They create high-quality video content for advertising, branding, entertainment, and social media.
Social Media Manager: Social media managers develop and implement strategies to build brand presence and engage audiences on platforms such as Instagram, Twitter, and TikTok. They create content calendars, run paid campaigns, and analyze social media metrics.
Digital Strategist: Digital strategists focus on creating effective digital marketing and communication strategies for brands. They analyze market trends, consumer behavior, and digital platforms to develop data-driven strategies that align with business goals.
Game Designer/Developer: With the rise of the gaming industry, many graduates choose to specialize in game design and development, creating immersive digital games for consoles, PC, and mobile platforms. They combine creativity and coding skills to build compelling experiences for players.
E-commerce Manager: E-commerce managers oversee the online sales strategy for businesses, ensuring that products are marketed and sold effectively through digital channels. They manage online stores, product listings, and customer service to drive sales.
VR/AR Developer: As virtual and augmented reality continue to grow in popularity, developers with skills in these areas are highly sought after to create immersive experiences in entertainment, retail, education, and marketing.
Brand Strategist: Brand strategists work to shape and communicate the identity and messaging of digital products and services. They manage the brand’s narrative and create consistent, compelling digital marketing campaigns.
Content Marketing Manager: Content marketing managers are responsible for creating and distributing valuable content that attracts, engages, and converts audiences. They work on blog posts, video series, infographics, and other forms of content.
