Master in Fashion Luxury & Brand Management for Hospitality
Istituto Marangoni, located in Italy, offers a specialized Master’s program in Fa...
Master in Fashion Buying & Merchandising
Firenze
INTAKE: October
Program Overview
The Master in Fashion Buying & Merchandising at Istituto Marangoni is a specialized program designed to equip students with the knowledge and skills necessary to thrive in the fast-paced world of fashion retail and merchandising. The program blends theory and practical applications, focusing on the key areas of fashion buying, product assortment, pricing strategies, and trend forecasting. Students are trained to understand both the creative and commercial aspects of fashion, preparing them to drive sales, enhance brand presence, and build successful retail strategies in the fashion industry. The course is aimed at those aspiring to become experts in curating collections that resonate with consumers, optimizing inventory, and contributing to a brand’s overall business strategy.
Curriculum: The Master in Fashion Buying & Merchandising offers a comprehensive curriculum that covers a range of essential topics in the fashion retail industry. Core subjects include trend analysis, supply chain management, buying strategies, visual merchandising, brand management, and retail marketing. The program also incorporates modules on financial planning, digital merchandising, and the role of e-commerce in contemporary retail. Students will engage with real-world case studies, learning to make data-driven decisions that enhance the profitability and appeal of fashion brands. The curriculum’s balance of practical experience and theoretical knowledge ensures that graduates are well-prepared for careers in fashion buying, merchandising, and retail management.
Research Focus: The Master in Fashion Buying & Merchandising emphasizes a research-driven approach, encouraging students to explore the latest trends and innovations in fashion retail. Students engage in research projects that focus on consumer behavior, supply chain sustainability, and the impact of digital technology on fashion buying and merchandising practices. They also explore the growing importance of sustainability in the fashion industry, studying the ethical challenges and opportunities related to sourcing, production, and consumer demand. The program’s research focus prepares students to critically analyze market shifts, consumer needs, and retail strategies, ensuring they are equipped to contribute innovative solutions to the fashion industry.
Industry Engagement: Industry engagement is a key component of the Master in Fashion Buying & Merchandising program. Students have the opportunity to work closely with industry leaders through guest lectures, workshops, and internships. These partnerships provide valuable insights into the challenges faced by fashion brands and retailers, as well as the latest trends in fashion merchandising. Students also gain hands-on experience through collaborative projects, where they apply their learning to real-world retail scenarios. The program is designed to foster strong industry connections, preparing students for successful careers in fashion buying and merchandising by ensuring they have a deep understanding of industry demands and practices.
Global Perspective: The Master in Fashion Buying & Merchandising offers students a global perspective, reflecting the international nature of the fashion industry. Istituto Marangoni’s campuses in fashion capitals such as Milan and Paris provide students with unique exposure to global fashion trends, luxury retail, and multinational brands. The program incorporates case studies and examples from global markets, enabling students to understand how fashion retail operates in different cultural and economic contexts. This international approach helps students develop a broad understanding of the global fashion industry, preparing them to work with international brands and navigate global consumer demands in their future careers.
Location
Firenze
Score
Tuition Fee
€ 32450
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
Istituto Marangoni offers a range of scholarships and financial aid opportunities for international students who demonstrate exceptional talent, academic excellence, and financial need. These scholarships are designed to support students in pursuing their studies at one of the world’s leading fashion and design institutions, ensuring that talented individuals from all around the globe have the chance to experience a world-class education.
Merit-Based Scholarships: Istituto Marangoni provides merit-based scholarships to students who demonstrate outstanding academic performance or exceptional creative abilities in the fields of fashion, design, and the arts. These scholarships are awarded based on the applicant’s portfolio, academic achievements, and overall potential in their chosen program. Merit-based scholarships help to make the high-quality education at Istituto Marangoni more accessible to talented students worldwide.
Early Application Scholarships: To encourage early enrollment and reward students who demonstrate and foresight in their educational plans, Istituto Marangoni offers early application scholarships. These scholarships are granted to students who apply to their desired program well before the deadline, ensuring they secure their place and financial assistance ahead of time.
Alumni Scholarships: Istituto Marangoni values its global alumni network and offers special scholarships to the children of alumni. These scholarships provide an opportunity for the next generation of creative talents to benefit from the institution's prestigious programs, building on the legacy of previous students who have succeeded in the fashion, design, and creative industries.
Country-Specific Scholarships: Istituto Marangoni provides a number of country-specific scholarships aimed at promoting diversity within its student body. These scholarships are designed for students from specific countries or regions, enabling talented individuals from underrepresented areas to access world-class education. Country-specific scholarships may vary by year and eligibility criteria, so it is important for students to check the institution’s official website for the most up-to-date information.
Partner Scholarships: Istituto Marangoni also partners with industry leaders, fashion brands, and cultural organizations to offer scholarships that help students access specialized programs. These scholarships often come with additional benefits, such as internship opportunities, mentoring, or networking with industry professionals, giving students a direct pathway into their future careers.
Graduates of the Master in Fashion Buying & Merchandising program at Istituto Marangoni are well-positioned to pursue exciting and diverse careers within the fashion retail and merchandising sectors. The skills learned throughout the program enable graduates to play a key role in shaping the retail strategies of fashion brands and businesses.
Fashion Buyer: As a fashion buyer, professionals select the collections and products that will be sold in retail stores or online, ensuring they align with consumer demand and fashion trends. They negotiate with suppliers and manage inventory to optimize sales and profitability.
Merchandise Planner: Merchandise planners are responsible for forecasting product demand, managing stock levels, and ensuring that the right products are available at the right time. They work closely with buyers to create effective product assortments that maximize sales and reduce excess inventory.
Retail Merchandiser: Retail merchandisers focus on creating visually appealing product displays that attract customers and drive sales. They work on product placement, pricing strategies, and the overall store layout to enhance the shopping experience.
Fashion Brand Manager: Brand managers oversee the marketing, positioning, and sales strategies of a fashion brand. They ensure that the brand’s identity is communicated effectively through the products, advertising, and overall customer experience.
E-commerce Merchandiser: With the rise of online retail, e-commerce merchandisers play a crucial role in curating online product assortments, optimizing online store navigation, and managing digital marketing strategies to enhance the customer experience and increase sales.
Product Development Manager: These professionals are responsible for the development and management of a brand’s product line, ensuring that designs, production, and sourcing meet the brand's objectives and market needs.
Supply Chain Manager: Supply chain managers in fashion work to ensure that products are delivered on time and at the right cost. They oversee inventory control, shipping logistics, and coordinate between suppliers, manufacturers, and retailers.
Retail Operations Manager: Operations managers oversee the day-to-day operations of a retail business, including staffing, training, sales targets, and customer service, ensuring the smooth running of the store or retail outlet.
Fashion Consultant: Fashion consultants offer advice on trends, product selection, and merchandising strategies for brands, retailers, or individual clients. They can work independently or as part of a larger fashion consultancy firm.
Visual Merchandiser: These professionals focus on the creative presentation of products in stores and online, using design and aesthetics to create attractive displays that enhance the customer’s shopping experience and encourage purchasing decisions.
