Master in Fashion Luxury & Brand Management for Hospitality
Istituto Marangoni, located in Italy, offers a specialized Master’s program in Fa...
Master in Marketing and Communication Management for Fragrances & Cosmetics
Milano
INTAKE: October
Program Overview
The Master in Marketing and Communication Management for Fragrances & Cosmetics at Istituto Marangoni, Italy, is a specialized postgraduate program that offers an in-depth exploration of the luxury fragrances and cosmetics industry. The program is designed for individuals passionate about marketing, branding, and communication in the high-end beauty and fragrance sectors. Students will gain essential skills to manage the marketing and communication strategies of renowned fragrance and cosmetics brands, with a focus on market trends, consumer behavior, product development, and innovative promotional strategies. The program’s interdisciplinary approach blends creativity with business acumen, ensuring graduates are well-equipped for leadership positions in the global fragrance and cosmetics industries.
Curriculum: The curriculum for the Master in Marketing and Communication Management for Fragrances & Cosmetics combines theoretical knowledge with practical application. Students will explore a range of subjects crucial for success in the luxury beauty market, including brand management, marketing strategy, digital communication, consumer behavior, and the global fragrance and cosmetics market. Courses will cover product lifecycle management, retail management, communication strategies, and how to effectively market to diverse global markets. The program includes hands-on projects, case studies, and internships with major beauty and fragrance brands, allowing students to apply their learning in real-world scenarios and develop practical skills. The curriculum is designed to ensure that students graduate with both a deep understanding of the fragrance and cosmetics industries and the ability to execute effective marketing strategies in this competitive sector.
Research Focus: Istituto Marangoni places a strong emphasis on research, encouraging students to investigate trends, innovations, and challenges in the fragrance and cosmetics sectors. Research topics focus on consumer behavior, digital marketing trends, sustainability in the beauty industry, and the development of luxury brands. Students will also have the opportunity to engage in research-driven projects that explore new marketing techniques, branding strategies, and how emerging technologies such as AI and digital media are shaping the beauty and fragrance industries. This research component allows students to push the boundaries of traditional marketing and communication strategies, preparing them to become thought leaders and innovators in the field.
Industry Engagement: The Master in Marketing and Communication Management for Fragrances & Cosmetics program at Istituto Marangoni benefits from strong ties with leading brands and professionals in the fragrance and cosmetics industries. Through partnerships with global companies, students have access to exclusive internship opportunities, guest lectures, and industry insights. Industry engagement is a key component of the program, with students working on live projects, gaining firsthand experience of real-world challenges, and networking with professionals who can guide their career development. These connections provide students with valuable exposure to the dynamics of the fragrance and cosmetics industries and help them build the relationships needed for future career success.
Global Perspective: Istituto Marangoni’s Master in Marketing and Communication Management for Fragrances & Cosmetics offers students a global perspective on the beauty and fragrance industries. With an international faculty and diverse student body, the program draws on global trends and practices in marketing, branding, and communication. Students will learn about the intricacies of marketing luxury brands to various cultural markets, preparing them to work in a diverse, globalized business environment. The program also incorporates global market analysis, exploring regional and international differences in consumer behavior and market strategies. By understanding these global dynamics, graduates are prepared to manage marketing and communication strategies for fragrance and cosmetics brands worldwide.
Location
Milano
Score
Tuition Fee
€ 31200
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
Istituto Marangoni offers a range of scholarships and financial aid opportunities for international students who demonstrate exceptional talent, academic excellence, and financial need. These scholarships are designed to support students in pursuing their studies at one of the world’s leading fashion and design institutions, ensuring that talented individuals from all around the globe have the chance to experience a world-class education.
Merit-Based Scholarships: Istituto Marangoni provides merit-based scholarships to students who demonstrate outstanding academic performance or exceptional creative abilities in the fields of fashion, design, and the arts. These scholarships are awarded based on the applicant’s portfolio, academic achievements, and overall potential in their chosen program. Merit-based scholarships help to make the high-quality education at Istituto Marangoni more accessible to talented students worldwide.
Early Application Scholarships: To encourage early enrollment and reward students who demonstrate and foresight in their educational plans, Istituto Marangoni offers early application scholarships. These scholarships are granted to students who apply to their desired program well before the deadline, ensuring they secure their place and financial assistance ahead of time.
Alumni Scholarships: Istituto Marangoni values its global alumni network and offers special scholarships to the children of alumni. These scholarships provide an opportunity for the next generation of creative talents to benefit from the institution's prestigious programs, building on the legacy of previous students who have succeeded in the fashion, design, and creative industries.
Country-Specific Scholarships: Istituto Marangoni provides a number of country-specific scholarships aimed at promoting diversity within its student body. These scholarships are designed for students from specific countries or regions, enabling talented individuals from underrepresented areas to access world-class education. Country-specific scholarships may vary by year and eligibility criteria, so it is important for students to check the institution’s official website for the most up-to-date information.
Partner Scholarships: Istituto Marangoni also partners with industry leaders, fashion brands, and cultural organizations to offer scholarships that help students access specialized programs. These scholarships often come with additional benefits, such as internship opportunities, mentoring, or networking with industry professionals, giving students a direct pathway into their future careers.
Graduates of the Master in Marketing and Communication Management for Fragrances & Cosmetics at Istituto Marangoni, Italy, are well-equipped to embark on a variety of successful career paths within the luxury beauty, fragrance, and cosmetics industries. The program’s in-depth focus on brand management, marketing strategy, and consumer behavior provides graduates with the knowledge and skills necessary to excel in leadership positions.
Brand Manager for Fragrance & Cosmetics: Overseeing the development, positioning, and marketing of beauty and fragrance products, ensuring they align with brand identity and consumer demands.
Marketing Director for Luxury Brands: Leading and directing the marketing strategies of high-end fragrance and cosmetics companies to strengthen brand presence and grow market share.
Communication Manager for Beauty Brands: Managing public relations, media, and communication strategies for fragrance and cosmetics brands to enhance their market visibility.
Product Manager for Fragrances and Cosmetics: Coordinating product development, marketing, and distribution strategies to ensure the successful launch and growth of beauty products.
Digital Marketing Specialist: Focusing on creating online campaigns, social media strategies, and digital advertising for beauty and fragrance brands in the digital space.
Retail Marketing Manager: Developing retail strategies and consumer engagement plans for fragrance and cosmetics products in brick-and-mortar stores and online platforms.
Market Research Analyst for Cosmetics & Fragrances: Conducting consumer and market trend analysis to provide strategic insights that inform brand development and marketing campaigns.
Sales Manager for Fragrance & Cosmetics Brands: Driving sales strategies, distribution channels, and partnerships to expand the reach of luxury beauty products.
