Master in Fashion Luxury & Brand Management for Hospitality
Istituto Marangoni, located in Italy, offers a specialized Master’s program in Fa...
Master in Digital Art Direction
Milano
INTAKE: October
Program Overview
The Master in Digital Art Direction at Istituto Marangoni offers an advanced and creative approach to digital media and visual communication. This program is designed for students who aspire to develop their skills in digital art, design, and direction, preparing them for leadership roles in the digital design and advertising industry. The curriculum focuses on the creative and technical aspects of digital art direction, helping students craft compelling visual content across digital platforms. Students will learn how to lead digital projects, manage teams, and develop innovative concepts that communicate effectively with diverse audiences. The program combines traditional design principles with cutting-edge digital technologies, offering a comprehensive education that is both creative and practical.
Curriculum: The curriculum of the Master in Digital Art Direction at Istituto Marangoni is structured to provide students with a solid foundation in design principles, visual communication, and the latest digital tools. Key subjects include digital design, visual storytelling, branding, typography, animation, and interactive design. Students also engage with software tools such as Adobe Creative Suite, 3D modeling, and motion graphics software to enhance their creative output. The program is project-based, allowing students to work on real-world digital projects, from branding campaigns to interactive experiences. Additionally, students will gain insight into the business side of digital art direction, learning about client relationships, project management, and how to align creative work with marketing strategies. The curriculum is designed to cultivate both technical proficiency and creative vision, ensuring graduates are ready for the fast-paced world of digital media and advertising.
Research Focus: The research focus of the Master in Digital Art Direction is centered on exploring the evolving landscape of digital media, technology, and consumer behavior. Students are encouraged to investigate how digital platforms and technologies are shaping visual communication and advertising strategies. Research topics may include the impact of social media on branding, the use of virtual and augmented reality in advertising, the integration of AI in digital design, and the future of interactive design experiences. The program also places a strong emphasis on understanding the cultural and social contexts of digital communication. Students are guided to conduct research that addresses both the aesthetic and functional aspects of digital art direction, ensuring that their creative solutions meet the demands of modern marketing and consumer expectations.
Industry Engagement: Industry engagement is an essential component of the Master in Digital Art Direction, ensuring students are connected to the latest trends and practices in the digital media and advertising industries. Istituto Marangoni collaborates with top digital agencies, design studios, and global brands, offering students the opportunity to work on live projects and internships. These industry partnerships provide valuable exposure to real-world challenges and allow students to build a strong professional network. In addition to internships and live projects, students attend guest lectures and masterclasses led by industry experts who share their knowledge on topics such as branding, interactive media, and digital marketing strategies. This hands-on experience and industry interaction enable students to refine their skills, stay ahead of industry trends, and develop a portfolio of work that demonstrates their expertise in digital art direction.
Global Perspective: Istituto Marangoni offers a global perspective in its Master in Digital Art Direction program, giving students access to an international network of professionals, alumni, and design experts. With campuses in design capitals such as Milan, Paris, and London, students gain exposure to diverse design practices and global trends in digital media and advertising. The program integrates international case studies, which encourage students to explore how digital art direction varies across cultures and markets. Students are also encouraged to collaborate with peers from different countries, providing a cross-cultural exchange of ideas and creative approaches. The global nature of the program prepares students to work in international agencies or launch their own digital design businesses, giving them the confidence and versatility needed to succeed in a competitive, globalized market.
Location
Milano
Score
Tuition Fee
€ 25400
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
Istituto Marangoni offers a range of scholarships and financial aid opportunities for international students who demonstrate exceptional talent, academic excellence, and financial need. These scholarships are designed to support students in pursuing their studies at one of the world’s leading fashion and design institutions, ensuring that talented individuals from all around the globe have the chance to experience a world-class education.
Merit-Based Scholarships: Istituto Marangoni provides merit-based scholarships to students who demonstrate outstanding academic performance or exceptional creative abilities in the fields of fashion, design, and the arts. These scholarships are awarded based on the applicant’s portfolio, academic achievements, and overall potential in their chosen program. Merit-based scholarships help to make the high-quality education at Istituto Marangoni more accessible to talented students worldwide.
Early Application Scholarships: To encourage early enrollment and reward students who demonstrate and foresight in their educational plans, Istituto Marangoni offers early application scholarships. These scholarships are granted to students who apply to their desired program well before the deadline, ensuring they secure their place and financial assistance ahead of time.
Alumni Scholarships: Istituto Marangoni values its global alumni network and offers special scholarships to the children of alumni. These scholarships provide an opportunity for the next generation of creative talents to benefit from the institution's prestigious programs, building on the legacy of previous students who have succeeded in the fashion, design, and creative industries.
Country-Specific Scholarships: Istituto Marangoni provides a number of country-specific scholarships aimed at promoting diversity within its student body. These scholarships are designed for students from specific countries or regions, enabling talented individuals from underrepresented areas to access world-class education. Country-specific scholarships may vary by year and eligibility criteria, so it is important for students to check the institution’s official website for the most up-to-date information.
Partner Scholarships: Istituto Marangoni also partners with industry leaders, fashion brands, and cultural organizations to offer scholarships that help students access specialized programs. These scholarships often come with additional benefits, such as internship opportunities, mentoring, or networking with industry professionals, giving students a direct pathway into their future careers.
Graduates of the Master in Digital Art Direction from Istituto Marangoni are prepared to embark on diverse career paths within the digital design, advertising, and visual communication industries. The program equips students with the necessary creative and technical skills to work in fast-paced environments, manage digital design projects, and produce innovative digital content across multiple platforms.
Digital Art Director: As a digital art director, you will lead creative teams to design visual elements for digital platforms such as websites, apps, social media campaigns, and online advertising. You will work to ensure that design concepts align with branding strategies and client needs.
Interactive Designer: This role involves creating engaging and interactive visual experiences for digital platforms. You will design user interfaces (UI) and user experiences (UX) that are both visually appealing and functional, ensuring a seamless digital experience for users.
Motion Graphic Designer: Work on dynamic visual content for digital media such as videos, advertisements, and digital campaigns. Motion graphic designers specialize in animation, video editing, and digital effects to create visually compelling content.
Digital Marketing Designer: Combine design expertise with digital marketing strategies to create effective advertising campaigns. As a digital marketing designer, you will design banners, social media content, and email marketing templates while collaborating with marketing teams to optimize campaign performance.
Creative Director: Oversee the entire creative process in digital design and advertising, leading teams to produce cohesive, high-quality visual content. Creative directors ensure that digital campaigns meet client objectives and are consistent with the brand identity.
Brand Designer: Focus on developing digital branding strategies and visual identities for businesses. Brand designers create logos, color schemes, typography, and digital assets that represent a company’s values and appeal to its target audience.
Web Designer: Specialize in designing websites that are not only visually attractive but also user-friendly. A web designer ensures that websites are functional, responsive, and optimized for different devices, making it an essential role in any digital design team.
Freelance Designer: Many graduates choose to work independently as freelancers, offering digital art direction and design services to a variety of clients. Freelancers can work in areas such as branding, website design, digital marketing, and more.
Advertising Designer: In this role, you will collaborate with advertising agencies and brands to design visual assets for digital campaigns. Advertising designers create ads that grab attention and effectively communicate the brand's message to the target audience.
User Experience (UX) Designer: Focus on optimizing the user journey through intuitive, functional design solutions. UX designers ensure that websites, apps, and digital platforms are easy to use and provide a positive experience for the users.
Design Educator: Share your knowledge and skills with future generations of digital designers by teaching at design schools or universities. As a design educator, you can inspire students and guide them in mastering the tools and concepts of digital art direction.
Film/Video Director: For those interested in the motion design and film aspects of digital art, this role focuses on directing digital media projects, including short films, advertisements, and web series. A film/video director combines storytelling with visual aesthetics in the digital space.
