Master in Fashion Luxury & Brand Management for Hospitality
Istituto Marangoni, located in Italy, offers a specialized Master’s program in Fa...
Master in Fashion Omnichannel & E-Commerce
Milano
INTAKE: October
Program Overview
The Master in Fashion Omnichannel & E-Commerce at Istituto Marangoni is designed for students seeking to develop expertise in the dynamic intersection of fashion, technology, and digital commerce. The program focuses on the latest trends in e-commerce, digital marketing, and omnichannel retailing, enabling students to understand how fashion brands interact with consumers across multiple platforms. With an emphasis on integrating digital strategies with traditional retail models, this program prepares students for leadership roles in the rapidly evolving digital landscape. The curriculum is structured to provide in-depth knowledge of online fashion businesses, the digital customer journey, and the logistics and technological infrastructure required to operate successful omnichannel retail strategies.
Curriculum: The Master in Fashion Omnichannel & E-Commerce offers a comprehensive curriculum that blends theory with practical application. Key subjects include digital marketing, e-commerce strategy, omnichannel customer experience, social media management, and data analytics. Students will also explore the impact of emerging technologies such as artificial intelligence, augmented reality, and machine learning in shaping the future of fashion retail. The curriculum is designed to give students the tools to develop robust e-commerce strategies, optimize online sales, and build digital customer loyalty. In addition to core subjects, the program includes modules on supply chain management, global retail strategies, and the integration of physical and digital sales channels. Practical assignments, workshops, and live case studies with industry partners ensure that students are ready to tackle the challenges of omnichannel commerce in the fashion sector.
Research Focus: The research focus of the Master in Fashion Omnichannel & E-Commerce revolves around understanding and predicting digital consumer behavior, optimizing online shopping experiences, and exploring the future of fashion retail. Students are encouraged to research how digital transformation affects consumer decision-making, brand loyalty, and fashion trends. The program delves into the complexities of e-commerce infrastructure, such as logistics, payment systems, and the role of data in driving consumer insights. Research themes include the use of artificial intelligence in personalizing the shopping experience, the impact of mobile commerce, and the role of social media platforms in shaping consumer behavior. Students are expected to contribute to the development of innovative solutions that can help fashion brands navigate the challenges and opportunities of the digital era.
Industry Engagement: Industry engagement is a cornerstone of the Master in Fashion Omnichannel & E-Commerce at Istituto Marangoni. Students have the opportunity to collaborate with leading fashion brands and digital agencies on real-world projects, enabling them to gain hands-on experience in omnichannel strategy and e-commerce. The program also offers internships with top fashion retailers and e-commerce platforms, allowing students to apply their knowledge in professional environments. Regular guest lectures, workshops, and networking events hosted by industry experts provide students with valuable insights into the latest trends and innovations in the fashion e-commerce sector. Additionally, Istituto Marangoni's strong ties with the fashion and digital industries offer students access to an extensive network of professionals, helping them establish connections that are essential for building a successful career in fashion retail and e-commerce.
Global Perspective: The Master in Fashion Omnichannel & E-Commerce is designed to provide students with a global perspective on the fashion and e-commerce industries. With Istituto Marangoni’s international campuses in Milan, Paris, London, and Shanghai, students gain exposure to the diverse dynamics of fashion retail markets across the world. Each location offers a unique insight into local consumer behavior, retail technologies, and digital trends. The global outlook of the program ensures that students are prepared to work in multinational companies, where they will need to understand the intricacies of managing omnichannel retail strategies in various regions. Through international collaborations and study trips, students are encouraged to explore global fashion trends, the latest e-commerce innovations, and the evolution of digital retail platforms around the world.
Location
Milano
Score
Tuition Fee
€ 32450
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
Istituto Marangoni offers a range of scholarships and financial aid opportunities for international students who demonstrate exceptional talent, academic excellence, and financial need. These scholarships are designed to support students in pursuing their studies at one of the world’s leading fashion and design institutions, ensuring that talented individuals from all around the globe have the chance to experience a world-class education.
Merit-Based Scholarships: Istituto Marangoni provides merit-based scholarships to students who demonstrate outstanding academic performance or exceptional creative abilities in the fields of fashion, design, and the arts. These scholarships are awarded based on the applicant’s portfolio, academic achievements, and overall potential in their chosen program. Merit-based scholarships help to make the high-quality education at Istituto Marangoni more accessible to talented students worldwide.
Early Application Scholarships: To encourage early enrollment and reward students who demonstrate and foresight in their educational plans, Istituto Marangoni offers early application scholarships. These scholarships are granted to students who apply to their desired program well before the deadline, ensuring they secure their place and financial assistance ahead of time.
Alumni Scholarships: Istituto Marangoni values its global alumni network and offers special scholarships to the children of alumni. These scholarships provide an opportunity for the next generation of creative talents to benefit from the institution's prestigious programs, building on the legacy of previous students who have succeeded in the fashion, design, and creative industries.
Country-Specific Scholarships: Istituto Marangoni provides a number of country-specific scholarships aimed at promoting diversity within its student body. These scholarships are designed for students from specific countries or regions, enabling talented individuals from underrepresented areas to access world-class education. Country-specific scholarships may vary by year and eligibility criteria, so it is important for students to check the institution’s official website for the most up-to-date information.
Partner Scholarships: Istituto Marangoni also partners with industry leaders, fashion brands, and cultural organizations to offer scholarships that help students access specialized programs. These scholarships often come with additional benefits, such as internship opportunities, mentoring, or networking with industry professionals, giving students a direct pathway into their future careers.
Graduates of the Master in Fashion Omnichannel & E-Commerce from Istituto Marangoni are well-equipped to pursue a wide range of career opportunities in the rapidly evolving fashion and e-commerce sectors. With expertise in omnichannel retailing, digital strategies, and fashion e-commerce, graduates can step into various leadership roles that bridge the gap between technology and fashion.
E-Commerce Manager: Oversee online retail operations, manage digital sales strategies, optimize product listings, and enhance the user experience to drive online sales growth for fashion brands.
Digital Marketing Manager: Plan and execute online marketing campaigns, manage social media channels, and implement strategies to increase brand visibility and engagement in the digital space.
Omnichannel Retail Manager: Coordinate the integration of online and offline retail channels, ensuring a seamless shopping experience for customers, both in-store and through e-commerce platforms.
Fashion Web Analyst: Analyze consumer behavior on fashion e-commerce websites, using data analytics to optimize the online shopping experience, product assortment, and conversion rates.
E-Commerce Content Strategist: Develop and curate content for online platforms, ensuring that product descriptions, imagery, and digital storytelling align with brand messaging and resonate with the target audience.
Product Development Manager: Work closely with design and marketing teams to develop new fashion products that are optimized for the digital marketplace, ensuring they meet consumer demand and trends.
Customer Experience Manager: Focus on improving customer satisfaction across all touchpoints of the digital shopping journey, including online customer service, order fulfillment, and returns management.
Social Media Strategist: Craft and execute social media campaigns that engage customers, drive traffic to e-commerce sites, and promote new collections or fashion trends through digital platforms.
Fashion Entrepreneur: Start and manage a fashion e-commerce business, using the knowledge gained in the program to launch and grow an online fashion brand with an omnichannel approach.
Supply Chain Manager (Fashion E-Commerce): Manage the logistics of e-commerce operations, ensuring timely delivery, inventory management, and effective supply chain processes for online fashion retailers.
