BA in Design - Product Design & Value

Program Overview

DOMUS Academy, based in Milan, Italy, is renowned for its innovative design programs. The BA in Design - Product Design & Value is designed to prepare students for a successful career in product design by integrating creativity with a strong understanding of value creation in the market. This program focuses on developing students' skills in designing products that are not only functional and aesthetically appealing but also offer significant value to users and businesses. The curriculum combines design thinking, materials innovation, and market trends, allowing students to create products that address real-world problems while meeting the demands of a competitive industry. Students are taught to think critically about the value of design and its impact on the global marketplace, all while fostering a hands-on approach to learning.

Curriculum: The BA in Design - Product Design & Value at DOMUS Academy offers a multidisciplinary curriculum that combines theory, practice, and hands-on experience. The program covers key areas such as product development, material science, ergonomics, digital prototyping, and the intersection of design and business. Students learn to create innovative solutions that enhance user experiences, incorporating sustainability and functionality into their designs. Key courses include design methodology, digital fabrication, business and market analysis, and product lifecycle management. Through project-based learning, students gain exposure to real-world product design challenges, working closely with industry professionals and companies to create products that address both user needs and market demands.

Research Focus: The research focus of the BA in Design - Product Design & Value program at DOMUS Academy revolves around innovative approaches to product design that enhance both usability and value. Students explore emerging trends in materials, manufacturing processes, and sustainable design solutions. The program encourages research into how design can contribute to solving pressing global issues, such as environmental sustainability and resource efficiency. Additionally, students are prompted to investigate the commercial aspects of product design, such as pricing strategies, brand positioning, and market impact, ensuring that the products they create offer value to both consumers and businesses. The research undertaken at DOMUS Academy pushes the boundaries of product design, integrating creativity with practical market-based solutions.

Industry Engagement: DOMUS Academy’s BA in Design - Product Design & Value program emphasizes strong industry engagement, providing students with the opportunity to collaborate with leading companies in design, technology, and manufacturing. Students have access to internships, design workshops, and live projects that allow them to work on real-world product design challenges. Through partnerships with industry professionals and global design firms, students gain valuable insights into the latest trends, tools, and technologies in product design. This direct connection to the industry ensures that students are well-prepared for the demands of the job market and are able to create products that meet the needs of consumers and businesses. Networking events, mentorship programs, and industry-led masterclasses further enhance students' practical knowledge and career prospects.

Global Perspective: The BA in Design - Product Design & Value at DOMUS Academy offers students a global perspective on product design, drawing upon the academy’s diverse international student body and its connections to the global design community. Students are exposed to a wide range of design philosophies, market needs, and consumer behaviors across different cultures. Through collaborations with international partners, study trips, and cross-cultural design projects, students gain a deep understanding of how product design varies across regions and markets. This global perspective equips students to create designs that are adaptable to a variety of cultural contexts and business environments, giving them a competitive edge in the international design market.