MA in Design Leadership & Strategy
DOMUS Academy, located in Milan, Italy, is renowned for offering cutting-edge design ed...
Master in Luxury Brand Management
Milan
INTAKE: Feb, Sep & Nov
Program Overview
DOMUS Academy, located in Milan, Italy, is a premier design school known for its focus on luxury brand management and creative innovation. The Master in Luxury Brand Management program at DOMUS Academy is specifically designed to equip students with the essential skills required to manage high-end brands across various sectors, including fashion, design, and lifestyle. The program provides students with a deep understanding of the luxury industry, emphasizing strategic management, brand development, and consumer behavior. With a hands-on approach and a global outlook, the program prepares students for leadership roles in the competitive luxury sector.
Curriculum: The curriculum of the Master in Luxury Brand Management at DOMUS Academy is structured to provide students with both theoretical knowledge and practical expertise. The program covers essential topics such as brand identity, marketing strategies, digital transformation in luxury, and retail management. Students engage in case studies, workshops, and real-world projects that reflect the latest trends and challenges in the luxury market. The course is taught by industry professionals who bring real-world insights into the classroom, providing students with up-to-date industry knowledge and skills. Through modules focusing on strategic planning and creative thinking, students are prepared to innovate and lead in the luxury market.
Research Focus: DOMUS Academy places a strong emphasis on research, with a focus on understanding the latest developments in luxury branding, consumer behavior, and market trends. Students of the Master in Luxury Brand Management engage in research projects that explore how the luxury industry is adapting to the digital age, sustainability, and the shifting values of consumers. The academy encourages students to explore new methodologies in branding, marketing strategies, and the impact of emerging technologies such as AI and blockchain in the luxury sector. The research undertaken at DOMUS Academy aims to push the boundaries of current knowledge and contribute to the evolution of the global luxury industry.
Industry Engagement: Industry engagement is a key feature of the Master in Luxury Brand Management program at DOMUS Academy. The program fosters strong connections with leading luxury brands, design agencies, and industry professionals through partnerships and collaborations. Students have access to internships, industry events, and live projects that offer them the opportunity to work directly with top luxury brands. These experiences provide invaluable insights into the operational and strategic challenges faced by luxury companies and help students build a professional network in the luxury sector. By bridging the gap between education and industry, DOMUS Academy ensures that students are prepared for the demands of the global luxury market.
Global Perspective: DOMUS Academy offers a global perspective that is integral to the Master in Luxury Brand Management program. The academy attracts students from all around the world, fostering a culturally diverse learning environment. Students are exposed to different market dynamics, consumer behaviors, and branding practices across various regions. This global outlook allows students to understand the luxury market in a broader context and prepares them to manage international luxury brands. Additionally, the program offers opportunities for international collaborations and projects, ensuring students are equipped to thrive in the interconnected global market of luxury brands.
Location
Milan
Score
Tuition Fee
€ 24000
Postgraduate Entry Requirements
Application Fee: €100
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
DOMUS Academy offers various scholarships to international students, enabling talented individuals from around the world to pursue their postgraduate studies in design, fashion, architecture, and related fields. These scholarships are designed to recognize academic excellence, creative potential, and financial need, making world-class education more accessible to students globally.
Merit-Based Scholarships: DOMUS Academy provides merit-based scholarships to highly motivated and talented international students who demonstrate exceptional creativity and academic achievements in their portfolios. These scholarships are awarded to students based on the strength of their applications, including their academic background and creative potential. The goal is to support individuals who have the potential to make significant contributions to the design and creative industries.
Excellence Scholarships: Excellence scholarships are offered to students who exhibit outstanding achievements in their previous studies, such as high grades or remarkable achievements in design competitions. These scholarships aim to recognize those who have proven excellence in the field of design and are eager to further develop their skills at DOMUS Academy.
Need-Based Scholarships: In addition to merit-based and excellence scholarships, DOMUS Academy also offers need-based scholarships to help international students who may face financial difficulties in funding their studies. These scholarships are designed to ensure that talented students from various socio-economic backgrounds have the opportunity to attend the academy and develop their skills in design, architecture, and fashion.
Partial Scholarships: DOMUS Academy also offers partial scholarships that cover a portion of the tuition fees, helping to reduce the financial burden on international students. While these scholarships do not cover the full tuition, they significantly lower the overall cost of studying at the academy, making it more accessible for students who may not have the full financial means to attend.
DOMUS Academy, Italy, is a renowned institution specializing in design and management programs, particularly in the luxury sector. Graduates of the Master in Luxury Brand Management program have access to a wide range of exciting career opportunities. The luxury market is vast, and students from this program are well-equipped to step into various roles within the industry.
Brand Manager: Managing the strategic direction of luxury brands and overseeing their market positioning, image, and product offerings.
Marketing Director: Developing and implementing marketing strategies that enhance the visibility and reputation of luxury brands.
Retail Manager: Overseeing the operations of luxury brand stores, ensuring the brand’s high standards are met, and driving sales performance.
Luxury Brand Consultant: Advising luxury brands on strategies for growth, brand positioning, and market expansion.
Digital Marketing Specialist: Using digital tools and platforms to enhance the online presence of luxury brands and engage with a global audience.
Product Development Manager: Leading the creation and design of new luxury products that align with brand values and consumer trends.
Luxury Event Coordinator: Organizing exclusive events and experiences that reflect the elegance and exclusivity of luxury brands.
Public Relations Manager: Managing communications and relationships with media, influencers, and other stakeholders to build and protect the reputation of luxury brands.
