Master in Fashion Styling and Visual Merchandising

Program Overview

The Master in Fashion Styling and Visual Merchandising at DOMUS Academy, Italy, is a specialized program designed for individuals aiming to pursue careers at the intersection of fashion, styling, and retail management. This program focuses on developing advanced skills in fashion styling, visual storytelling, and merchandising strategies that enhance the customer experience and drive sales in the fashion industry. By combining practical styling techniques with a deep understanding of visual merchandising principles, the program prepares students to become leaders in shaping the way fashion is presented in both physical and digital retail environments. Students gain expertise in creating captivating visual displays, fashion shoots, and styling concepts that resonate with global fashion trends and consumer behavior.

Curriculum: The curriculum of the Master in Fashion Styling and Visual Merchandising is structured to provide students with both the technical skills and creative insights necessary for success in the field. The program covers a wide range of subjects, including fashion styling, visual communication, fashion photography, and brand identity. Students explore the key principles of visual merchandising, such as layout design, store aesthetics, and product placement. Additionally, courses on color theory, lighting design, and digital media help students understand how to engage consumers through visual narratives. Students are also exposed to global retail strategies and trends, learning how to tailor visual merchandising efforts to various markets and audiences. The program includes hands-on projects, where students work on real-world assignments to create fashion looks, styled photo shoots, and conceptual store displays, allowing them to apply their theoretical knowledge to practical situations.

Research Focus: The research focus of the Master in Fashion Styling and Visual Merchandising revolves around understanding the changing dynamics of consumer behavior and how fashion can be communicated visually. Students explore the relationship between fashion trends and visual merchandising strategies, examining how styling and display techniques influence purchasing decisions and brand perception. Research also delves into the impact of technology and digital platforms on the fashion retail environment, including the role of e-commerce and virtual merchandising in shaping modern shopping experiences. Students are encouraged to engage with contemporary topics such as sustainability in fashion retail, inclusivity in fashion presentations, and the role of cultural influences on styling and visual communication. Through individual and group research projects, students develop insights into the future of fashion styling and merchandising, contributing to academic discourse and industry practices.

Industry Engagement: The Master in Fashion Styling and Visual Merchandising program at DOMUS Academy emphasizes industry engagement through partnerships with leading fashion brands, retail companies, and design agencies. Students have the opportunity to collaborate with industry professionals on live projects, internships, and fashion shows. The program includes workshops, guest lectures, and masterclasses delivered by prominent figures in the fashion styling and visual merchandising fields. These interactions provide students with valuable insights into the industry’s current practices and future trends. The Academy's strong network of industry connections helps students gain exposure to real-world challenges and opportunities, ensuring they are well-prepared to enter the fashion industry after graduation. Through internships and collaborations, students gain hands-on experience in styling for fashion shoots, creating window displays, designing retail environments, and more.

Global Perspective: DOMUS Academy offers a global perspective in the Master in Fashion Styling and Visual Merchandising, attracting students and faculty from all over the world. The program is designed to give students a comprehensive understanding of how fashion is presented across diverse cultural contexts and retail environments. Students gain exposure to international trends, global branding strategies, and how to cater to different consumer tastes in a competitive global market. The Academy’s location in Milan, one of the fashion capitals of the world, provides students with unique access to the latest innovations in fashion styling and merchandising, as well as opportunities to engage with global brands and industry leaders. The global outlook of the program ensures that graduates are equipped with the skills to work in the fashion industry on an international scale, whether in global retail chains, luxury fashion houses, or e-commerce platforms.