MA in Design Leadership & Strategy
DOMUS Academy, located in Milan, Italy, is renowned for offering cutting-edge design ed...
Master in Visual Brand Design
Milan
INTAKE: Feb, Sep & Nov
Program Overview
The Master in Visual Brand Design at DOMUS Academy is a cutting-edge program designed to equip students with the skills and knowledge required to shape and develop strong visual identities for brands in a highly competitive and evolving marketplace. This interdisciplinary course combines the principles of graphic design, branding, and marketing to offer a comprehensive understanding of how visual elements can be used strategically to communicate a brand’s values, engage consumers, and differentiate from competitors. Students will be trained to design visual systems and brand identities that are not only aesthetically appealing but also strategically aligned with business goals and customer expectations. The program emphasizes the creative process, as well as the role of design in influencing consumer behavior, enhancing brand loyalty, and creating lasting brand experiences.
Curriculum: The curriculum of the Master in Visual Brand Design at DOMUS Academy offers a deep dive into the practice of branding, combining visual design with strategic thinking. The program is structured around core modules that explore various aspects of brand creation and visual communication. Key areas of focus include brand identity, visual storytelling, typography, color theory, and digital design. The curriculum also addresses the business side of branding, with courses in brand management, marketing communication, and consumer psychology. Through practical design projects, students will gain hands-on experience in creating branding solutions for various industries, such as fashion, technology, and retail. The program provides students with the technical skills to work with digital tools, as well as the creative and strategic expertise needed to develop compelling brand narratives and identities. With a focus on both theory and practice, the curriculum prepares students to become proficient in all aspects of visual brand design.
Research Focus: Research in the Master in Visual Brand Design program at DOMUS Academy centers around understanding the evolving nature of branding in the digital age. Students are encouraged to explore how contemporary design practices can influence and shape the consumer perception of brands. Research topics cover a wide range of subjects, including the impact of visual communication on consumer behavior, the role of branding in global markets, and the integration of digital technologies in brand design. Students will also engage with current trends such as sustainable branding, digital brand experiences, and the psychological effects of visual design. By focusing on cutting-edge research topics, the program enables students to stay ahead of industry trends, producing innovative work that responds to the challenges of modern branding and visual communication.
Industry Engagement: The Master in Visual Brand Design offers students numerous opportunities to engage with the branding and design industries through collaborations with leading companies, design studios, and branding agencies. DOMUS Academy's strong connections with industry professionals and organizations ensure that students have access to real-world projects, internships, and live design briefs. These engagements provide students with the opportunity to apply their learning in a professional context, working alongside experienced designers and brand managers to solve practical design challenges. Additionally, the academy hosts workshops, masterclasses, and guest lectures led by industry experts, allowing students to stay up-to-date with the latest developments in visual branding and gain insights from those shaping the future of the industry.
Global Perspective: The Master in Visual Brand Design at DOMUS Academy embraces a global perspective, preparing students to work with brands in a variety of cultural and geographic contexts. Students are exposed to case studies from around the world, exploring how different cultural, social, and economic factors influence branding and visual communication strategies. The program also highlights the importance of creating brand identities that resonate with diverse audiences while maintaining consistency across global markets. With an international student body and global industry connections, students are exposed to a broad spectrum of perspectives and gain valuable insights into the global branding landscape. The ability to design for diverse markets is a key aspect of the program, ensuring graduates are well-prepared for careers in international branding and visual communication.
Location
Milan
Score
Tuition Fee
€ 24000
Postgraduate Entry Requirements
Application Fee: €100
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
DOMUS Academy offers various scholarships to international students, enabling talented individuals from around the world to pursue their postgraduate studies in design, fashion, architecture, and related fields. These scholarships are designed to recognize academic excellence, creative potential, and financial need, making world-class education more accessible to students globally.
Merit-Based Scholarships: DOMUS Academy provides merit-based scholarships to highly motivated and talented international students who demonstrate exceptional creativity and academic achievements in their portfolios. These scholarships are awarded to students based on the strength of their applications, including their academic background and creative potential. The goal is to support individuals who have the potential to make significant contributions to the design and creative industries.
Excellence Scholarships: Excellence scholarships are offered to students who exhibit outstanding achievements in their previous studies, such as high grades or remarkable achievements in design competitions. These scholarships aim to recognize those who have proven excellence in the field of design and are eager to further develop their skills at DOMUS Academy.
Need-Based Scholarships: In addition to merit-based and excellence scholarships, DOMUS Academy also offers need-based scholarships to help international students who may face financial difficulties in funding their studies. These scholarships are designed to ensure that talented students from various socio-economic backgrounds have the opportunity to attend the academy and develop their skills in design, architecture, and fashion.
Partial Scholarships: DOMUS Academy also offers partial scholarships that cover a portion of the tuition fees, helping to reduce the financial burden on international students. While these scholarships do not cover the full tuition, they significantly lower the overall cost of studying at the academy, making it more accessible for students who may not have the full financial means to attend.
Graduates of the Master in Visual Brand Design at DOMUS Academy have a wide range of career opportunities in the branding, design, and marketing industries. Equipped with the necessary skills to create compelling visual identities and strategies, graduates are well-prepared to take on roles that require both creativity and strategic thinking.
Brand Designer: Brand designers are responsible for developing and designing the visual elements of a brand identity, including logos, typography, and color schemes. They ensure that the visual identity aligns with the brand's mission, values, and goals.
Creative Director: As creative directors, graduates lead creative teams in designing and developing visual assets for brands. They oversee the creative process, ensuring that design work reflects the brand’s message and vision across multiple platforms, from advertising to product packaging.
Visual Identity Designer: This role focuses on designing the comprehensive visual systems that represent a brand’s identity. Visual identity designers create logos, icons, imagery, and other graphic elements that help brands communicate their message effectively to target audiences.
Art Director: Art directors manage the visual aspects of advertising and marketing campaigns. They are responsible for coordinating design teams and ensuring the visual direction aligns with the brand's goals and overall creative vision.
Brand Strategist: Brand strategists work closely with companies to define their brand’s voice, identity, and market positioning. They use their understanding of design principles and consumer behavior to craft strategies that resonate with target audiences and strengthen brand presence.
User Experience (UX) Designer: UX designers with a background in visual brand design focus on creating user-friendly and engaging digital experiences. They ensure that the visual aspects of digital platforms align with the overall brand identity while enhancing user interaction and satisfaction.
Marketing Manager: Marketing managers with a design focus use their understanding of branding and visual design to develop and execute marketing strategies that increase brand visibility, customer engagement, and sales.
Digital Designer: Digital designers are responsible for creating visual assets for online platforms such as websites, apps, and social media. Their role involves adapting a brand’s visual identity to fit digital spaces and ensure a cohesive brand experience across all digital channels.
Packaging Designer: Packaging designers create visually striking packaging that reflects the brand’s identity and appeals to consumers. They work on product packaging to ensure it aligns with branding guidelines and stands out on the shelf.
Advertising Designer: Advertising designers specialize in creating visual elements for marketing campaigns, advertisements, and promotional materials. Their designs are created to catch the audience's attention while maintaining brand consistency and messaging.
Product Designer: Product designers with expertise in visual branding contribute to the design of physical products and their visual presentation, ensuring that products reflect the brand's identity and are appealing to the consumer market.
Brand Consultant: Brand consultants use their knowledge of visual design and branding to advise companies on how to build and enhance their brand identity. They help businesses develop cohesive brand strategies that align with consumer trends and market demands.
Social Media Designer: Social media designers specialize in creating visually compelling content for social media platforms. They create posts, ads, and banners that promote brand identity, engage audiences, and enhance brand presence across digital channels.
Communication Designer: Communication designers focus on crafting effective visual communication strategies. They work with brands to create compelling messages through design, ensuring that visual content resonates with audiences and communicates the brand's story clearly.
Content Designer: Content designers collaborate with brands to develop visually engaging content that communicates key messages in a visually appealing way. They focus on creating content that tells a story while adhering to brand guidelines.
