MA in Design Leadership & Strategy
DOMUS Academy, located in Milan, Italy, is renowned for offering cutting-edge design ed...
Master in Service Design
Milan
INTAKE: Feb, Sep & Nov
Program Overview
The Master in Service Design at DOMUS Academy offers an interdisciplinary approach to creating innovative, customer-centric services that improve user experiences and solve complex business challenges. The program combines design thinking, strategic problem-solving, and business practices to equip students with the skills required to conceptualize, prototype, and implement effective services across a range of industries. The course focuses on the importance of service innovation, sustainability, and adaptability in a rapidly evolving global market. Students will learn how to craft services that are both user-friendly and economically viable while addressing the needs of diverse stakeholders. The curriculum is designed to foster critical thinking, collaboration, and creativity, allowing students to design services that have a lasting impact on users and society.
Curriculum: The Master in Service Design curriculum at DOMUS Academy is structured to provide students with a holistic view of service design, blending theory with hands-on experience. Key courses cover topics such as service design theory, user research methods, interaction design, service prototyping, business strategy, and innovation management. The program emphasizes design thinking, a human-centered approach to innovation, which equips students with tools to identify opportunities for service innovation, create customer journeys, and evaluate service prototypes. Additionally, the curriculum includes courses on service marketing, branding, and service management, which teach students how to align service experiences with a company’s overall business objectives. The program incorporates real-world projects, allowing students to apply their learning to solve practical service design challenges across industries such as healthcare, retail, technology, and finance.
Research Focus: The Master in Service Design at DOMUS Academy encourages students to focus on research-driven, user-centric design solutions. The program’s research emphasis is on understanding user behavior, needs, and pain points through ethnographic research, interviews, and observation. Students are taught how to conduct service audits, map out customer journeys, and prototype services that meet both business and user needs. Research is deeply integrated into the design process, allowing students to test and refine their service concepts. Students also explore key topics like service sustainability, digital transformation, and the integration of emerging technologies into service delivery. This research-centric approach ensures that students are not only designing services that work but also services that create value for users and organizations.
Industry Engagement: DOMUS Academy has a strong network of industry partnerships, and the Master in Service Design program benefits from this by providing students with the opportunity to engage with leading companies in design, technology, and business sectors. Through workshops, internships, live projects, and industry collaborations, students gain valuable hands-on experience and insights into the latest trends in service innovation. Students are also encouraged to work on real business challenges, often in collaboration with top design studios, multinational corporations, and service-focused organizations. These industry engagements provide students with a practical understanding of service design applications and a chance to build relationships with industry leaders, giving them a competitive edge in the job market after graduation.
Global Perspective: The Master in Service Design program at DOMUS Academy provides a global perspective, preparing students for careers in a diverse, interconnected world. The program is structured to address the universal challenges of service design, yet it emphasizes the importance of cultural sensitivity and local context. Students explore case studies from around the world, examining how different cultural, social, and economic factors influence the design of services. The international student body also contributes to a multicultural learning environment, fostering the exchange of ideas and perspectives on service design. Students gain the skills to design services that are adaptable and relevant in diverse global contexts, ensuring they are prepared to meet the needs of users in different parts of the world.
Location
Milan
Score
Tuition Fee
€ 24000
Postgraduate Entry Requirements
Application Fee: €100
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
DOMUS Academy offers various scholarships to international students, enabling talented individuals from around the world to pursue their postgraduate studies in design, fashion, architecture, and related fields. These scholarships are designed to recognize academic excellence, creative potential, and financial need, making world-class education more accessible to students globally.
Merit-Based Scholarships: DOMUS Academy provides merit-based scholarships to highly motivated and talented international students who demonstrate exceptional creativity and academic achievements in their portfolios. These scholarships are awarded to students based on the strength of their applications, including their academic background and creative potential. The goal is to support individuals who have the potential to make significant contributions to the design and creative industries.
Excellence Scholarships: Excellence scholarships are offered to students who exhibit outstanding achievements in their previous studies, such as high grades or remarkable achievements in design competitions. These scholarships aim to recognize those who have proven excellence in the field of design and are eager to further develop their skills at DOMUS Academy.
Need-Based Scholarships: In addition to merit-based and excellence scholarships, DOMUS Academy also offers need-based scholarships to help international students who may face financial difficulties in funding their studies. These scholarships are designed to ensure that talented students from various socio-economic backgrounds have the opportunity to attend the academy and develop their skills in design, architecture, and fashion.
Partial Scholarships: DOMUS Academy also offers partial scholarships that cover a portion of the tuition fees, helping to reduce the financial burden on international students. While these scholarships do not cover the full tuition, they significantly lower the overall cost of studying at the academy, making it more accessible for students who may not have the full financial means to attend.
Graduates of the Master in Service Design program at DOMUS Academy have a wide array of career opportunities available to them in various industries. Equipped with the skills to design user-centric services that enhance customer experiences and solve complex business challenges, students are well-prepared to take on leadership roles and drive innovation in service design.
Service Designer: Service designers are responsible for creating and optimizing services that deliver excellent user experiences. They map out customer journeys, develop touchpoints, and ensure that services meet both user needs and business goals. Graduates in this role often work across a variety of industries, including healthcare, retail, and finance.
Experience Designer: Experience designers focus on creating seamless and impactful experiences for users across digital and physical touchpoints. They integrate interaction design, visual design, and service delivery to ensure users have a cohesive and meaningful experience with a service.
Innovation Consultant: Innovation consultants help organizations identify new opportunities for service development, improvement, and innovation. They work with businesses to create new service concepts that can differentiate them in the marketplace, optimize operations, and deliver a higher level of customer satisfaction.
User Experience (UX) Researcher: UX researchers specialize in understanding users' needs, behaviors, and pain points through qualitative and quantitative research methods. They provide insights that guide the design process and help create services that are truly user-centric and aligned with the target audience’s expectations.
Customer Experience (CX) Manager: CX managers oversee the design and implementation of customer experiences across all service touchpoints. They work closely with service teams to ensure that customers have positive, seamless experiences at every stage of their interaction with a company.
Business Design Strategist: Business design strategists use service design principles to align business strategies with customer needs and market trends. They focus on optimizing business models, service offerings, and customer engagement strategies to drive growth and improve operational efficiency.
Product Manager: Product managers in service design focus on overseeing the development and improvement of service-related products. They work to ensure that products and services align with customer expectations while meeting business objectives.
Service Innovation Manager: Service innovation managers are responsible for leading initiatives to innovate and improve services. They drive projects that reimagine the way services are delivered, ensuring that they are efficient, scalable, and aligned with customer desires.
Service Marketing Specialist: Service marketing specialists focus on promoting and positioning services in the marketplace. They use marketing strategies and techniques to communicate the value of services to customers and stakeholders, driving engagement and customer loyalty.
Digital Transformation Consultant: Digital transformation consultants specialize in helping businesses incorporate digital technologies into their service offerings. They work to improve service delivery through automation, AI, and other tech-driven innovations, transforming traditional services into modern, digital-first experiences.
Design Thinking Facilitator: Facilitators of design thinking guide organizations through the process of solving problems and innovating using design thinking methodologies. They help teams apply creative problem-solving techniques to service design, ensuring that customer needs are always at the forefront of the process.
