Master of Arts in Fashion and Costume Design
NABA - Nuova Accademia di Belle Arti, based in Milan, Italy, offers an innovative Maste...
Bachelor of Arts in Fashion Marketing Management
Milan, Rome
INTAKE: Feb & Oct
Program Overview
The Bachelor of Arts in Fashion Marketing Management at NABA – Nuova Accademia di Belle Arti in Italy is a dynamic and comprehensive program designed to equip students with the essential knowledge and skills to excel in the fashion marketing industry. The program blends the creative and business aspects of the fashion world, providing students with a deep understanding of how marketing strategies, branding, and consumer behavior intersect with fashion trends and design. Students learn to navigate the evolving global fashion market and develop the expertise needed to manage fashion brands, retail strategies, and communication. Through a combination of theoretical studies, practical projects, and industry exposure, graduates are prepared to pursue careers in various areas of fashion marketing, from public relations and brand management to digital marketing and retail strategy.
Curriculum: The curriculum of the Bachelor of Arts in Fashion Marketing Management at NABA is a well-rounded mix of fashion theory, business management, and marketing practices. The first phase of the program focuses on building foundational knowledge of fashion design, history, and trends, alongside core business principles such as economics, management, and marketing strategies. In later stages, students explore specialized topics such as brand management, digital marketing, consumer behavior, retail strategies, and fashion communication. The curriculum also includes hands-on projects, case studies, and internships with leading fashion companies to help students apply what they've learned in real-world scenarios. Furthermore, students have the opportunity to participate in fashion shows, exhibitions, and other events to gain exposure to the fashion industry and its practices. By combining theoretical knowledge with practical experience, the curriculum ensures that students are well-equipped for the challenges of the fashion marketing landscape.
Research Focus: The research focus within the Bachelor of Arts in Fashion Marketing Management program at NABA revolves around the ever-evolving relationship between fashion, culture, and consumer behavior. Research is conducted in areas such as fashion branding, digital marketing, fashion communication, and sustainability in fashion. Students are encouraged to engage with contemporary trends, challenges, and innovations in the fashion industry, exploring how emerging technologies such as social media, e-commerce, and data analytics are reshaping fashion marketing. Additionally, students investigate the role of cultural shifts and social media influence on fashion trends and consumer purchasing decisions. Research in sustainability is also an important aspect of the program, as students explore the growing demand for eco-conscious fashion and how brands can market sustainable practices. The research component allows students to critically analyze the future direction of the fashion industry, empowering them to make informed decisions and contribute to its evolution.
Industry Engagement: The Bachelor of Arts in Fashion Marketing Management at NABA strongly emphasizes industry engagement, providing students with opportunities to work directly with fashion brands, agencies, and designers. Through internships, workshops, guest lectures, and live projects, students gain invaluable insights into the real-world application of marketing strategies in the fashion industry. NABA’s strong connections with top fashion brands and companies allow students to participate in collaborations, helping them build a professional network and understand the industry's dynamics. Additionally, students have the chance to work on marketing campaigns, fashion shows, and promotional events, providing them with a firsthand look at the creative and strategic processes behind successful fashion marketing. The program's industry-driven approach ensures that graduates are job-ready and can effectively contribute to the fashion marketing field immediately upon graduation.
Global Perspective: The Bachelor of Arts in Fashion Marketing Management program at NABA offers a global perspective, reflecting the international nature of the fashion industry. Students study global fashion trends, marketing strategies, and brand positioning, exploring how fashion brands communicate and adapt to diverse markets. NABA's location in Milan, a global fashion capital, offers students the opportunity to engage with leading fashion professionals and attend high-profile fashion events, such as Milan Fashion Week, where they can experience firsthand how the global fashion industry operates. Furthermore, the program embraces a multicultural learning environment, with students from various backgrounds bringing diverse perspectives to classroom discussions and projects. This global outlook allows students to understand the importance of cultural sensitivity in marketing strategies and equips them to work in diverse international markets, ensuring they can thrive in a globalized fashion industry.
Location
Milan, Rome
Score
Tuition Fee
€ 20600
Undergraduate Entry Requirements
Application Fee: €100
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 55% or equivalent in their respective country's grading system.
English language proficiency:
- MOI letter is a mandatory requirement.
Nuova Accademia Di Belle Arti (NABA) is supporting international students by offering a variety of scholarship opportunities to help ease the financial burden of studying abroad. These scholarships are designed to reward academic excellence, assist students with financial need, and encourage talent and creativity across different fields of art and design.
Merit-Based Scholarships: NABA offers merit-based scholarships to outstanding international students who demonstrate exceptional academic achievement or creative talent. These scholarships are highly competitive and are awarded based on the quality of the student’s portfolio, academic performance, and achievements. International students applying to undergraduate and postgraduate programs at NABA may be eligible for these scholarships, which can cover a percentage of tuition fees.
Need-Based Scholarships: NABA provides need-based scholarships to help international students who may face financial challenges in affording their tuition fees. These scholarships are aimed at supporting students from diverse backgrounds and ensuring that financial constraints do not prevent talented individuals from pursuing their studies at NABA. Students applying for these scholarships are required to provide proof of financial need during the application process.
Talent Scholarships: NABA recognizes the importance of artistic talent and creativity, and it awards Talent Scholarships to international students who show outstanding potential in fields such as design, art, fashion, and multimedia. Students who submit a particularly impressive portfolio may be considered for this scholarship, which rewards artistic excellence and encourages students to develop their skills in a dynamic academic environment.
Early Application Scholarships: To encourage early applicants, NABA offers special scholarships to international students who apply well in advance of the academic year. These scholarships are designed to reward students who demonstrate commitment and preparation in securing their place at the institution early. Students applying by the designated early application deadlines can benefit from reduced tuition fees, helping to make their education more affordable.
Partner University Scholarships: NABA collaborates with several international institutions and universities. Through these partnerships, NABA may offer scholarships to students coming from partner universities or participating in exchange programs. These scholarships are typically designed to enhance academic collaboration and provide students with an opportunity to gain global exposure and experience while studying in Milan.
Graduates of the Bachelor of Arts in Fashion Marketing Management program at NABA – Nuova Accademia di Belle Arti in Italy have access to a wide range of exciting career opportunities within the dynamic and ever-evolving fashion industry. With an education that combines both the creative and business aspects of fashion, NABA’s graduates are equipped with the skills to manage marketing campaigns, retail strategies, and fashion brand communication.
Fashion Marketing Manager: Oversee the marketing strategies for fashion brands, ensuring that promotional efforts align with the brand’s identity and consumer interests. Marketing managers in fashion develop campaigns, manage budgets, and analyze consumer behavior to target the right audiences.
Brand Manager: Responsible for defining and maintaining the identity and positioning of a fashion brand in the market. Brand managers work on marketing strategies, advertising, and public relations to increase brand recognition and loyalty.
Digital Marketing Specialist: Focus on online marketing strategies for fashion brands, including social media marketing, SEO, content creation, and paid advertising. Digital marketers help brands expand their online presence and engage with digital-savvy consumers.
Fashion Public Relations Specialist: Build and maintain positive relationships between fashion brands and the media. PR specialists craft press releases, manage events, and arrange fashion shows to increase brand visibility and shape public perception.
Retail Marketing Manager: Develop and implement strategies for fashion retail businesses to attract and retain customers. Retail marketing managers analyze customer purchasing behavior and devise promotional tactics to increase sales and customer loyalty.
E-Commerce Manager: Manage online stores and digital platforms for fashion brands, overseeing product listings, customer experience, and marketing strategies aimed at driving online sales. E-commerce managers also work on logistics and ensure smooth online transactions.
Social Media Manager: Create and execute social media strategies to promote fashion brands and engage with consumers across platforms like Instagram, TikTok, and Facebook. Social media managers are crucial in connecting brands with their audience in an interactive and creative way.
Fashion Event Coordinator: Organize and manage fashion shows, launch events, and marketing promotions. Fashion event coordinators work closely with designers, brands, and media outlets to ensure seamless execution of events that generate buzz and attention for fashion collections.
Fashion Buyer: Select and purchase clothing and accessories for fashion retailers. Buyers analyze trends, consumer preferences, and market conditions to curate collections that align with the brand’s identity and meet consumer demand.
Fashion Copywriter: Create compelling written content for fashion brands, including product descriptions, advertising campaigns, and web content. Fashion copywriters ensure that a brand’s messaging is clear, engaging, and persuasive.
Visual Merchandiser: Design in-store displays and window presentations for fashion retailers to create an appealing shopping experience that encourages purchases. Visual merchandisers combine creativity with marketing strategies to highlight new collections and attract customers.
Fashion Entrepreneur: Start and manage a personal fashion brand, either through an independent clothing line, an online store, or a boutique. Entrepreneurs in fashion leverage their knowledge of marketing and trends to build and grow successful businesses.
Sustainability Manager in Fashion: Work with fashion companies to ensure that their production processes, marketing strategies, and product offerings align with sustainable practices. Sustainability managers in fashion focus on reducing waste, using eco-friendly materials, and promoting ethical sourcing.
Market Research Analyst: Conduct research and analyze trends in the fashion industry to inform marketing strategies. Market research analysts in fashion study consumer behavior, competitor strategies, and emerging trends to help brands make data-driven decisions.
Fashion Consultant: Provide professional advice to individuals, brands, or retailers on fashion choices, trends, and marketing strategies. Fashion consultants help clients develop strong visual identities and effective business strategies.
Fashion Advertising Specialist: Focus on creating targeted advertising campaigns to promote fashion brands. Advertising specialists in fashion work on print, digital, and media campaigns, ensuring that the advertisements effectively communicate the brand’s message and attract consumers.
Fashion Writer/Journalist: Write for fashion magazines, blogs, and media outlets, covering the latest trends, collections, and industry news. Fashion writers are integral to keeping consumers informed about new developments in the fashion world.
Influencer Marketing Manager: Manage partnerships with influencers and celebrities to promote fashion brands. Influencer marketing managers identify potential brand ambassadors, negotiate partnerships, and ensure effective collaboration to boost brand awareness.
Customer Relationship Manager: Develop strategies to maintain strong relationships with customers and ensure high levels of satisfaction. In fashion, CRM managers help increase customer retention by using loyalty programs, personalized marketing, and customer feedback analysis.
Fashion Advertising Director: Oversee the creative direction of fashion advertising campaigns, ensuring that the visual and verbal messaging aligns with the brand’s identity. Advertising directors collaborate with creatives, photographers, and marketing teams to develop impactful campaigns.
Luxury Fashion Specialist: Specialize in the marketing and management of high-end, luxury fashion brands. Luxury fashion specialists have an in-depth understanding of the unique dynamics of the luxury market and apply their knowledge to marketing, branding, and sales strategies.
