Master of Arts in Fashion and Costume Design
NABA - Nuova Accademia di Belle Arti, based in Milan, Italy, offers an innovative Maste...
Master in Fashion Digital Marketing
Milan
INTAKE: October
Program Overview
The Master in Fashion Digital Marketing at NABA - Nuova Accademia di Belle Arti, Italy, offers an advanced education tailored to students who aspire to work in the dynamic intersection of fashion and digital marketing. The program is designed to equip students with the necessary skills to navigate the digital transformation of the fashion industry. As the fashion sector increasingly embraces digital platforms for branding, marketing, and consumer engagement, this Master’s program prepares students to become strategic leaders who can blend creative design with cutting-edge digital marketing techniques. Students will develop expertise in digital marketing strategies, e-commerce, social media management, and branding within the context of fashion. Graduates are well-prepared to work in fashion marketing, media relations, digital content creation, and more, leveraging the power of digital tools to enhance fashion brands' visibility and consumer reach.
Curriculum: The Curriculum of the Master in Fashion Digital Marketing at NABA is designed to provide students with a comprehensive understanding of the fashion industry, alongside advanced marketing and digital strategies. The courses cover essential topics such as fashion trends analysis, digital communication, e-commerce, brand development, and the use of digital platforms for consumer engagement. Students will also learn how to analyze data and consumer behavior to inform marketing decisions. The program combines theoretical knowledge with practical experience, preparing students to develop and implement marketing campaigns for fashion brands. Through case studies, project-based learning, and collaboration with industry partners, students gain hands-on experience that mirrors real-world challenges in the digital fashion marketing space.
Research Focus: The Research Focus of the Master in Fashion Digital Marketing at NABA emphasizes the intersection of fashion marketing, digital technologies, and consumer behavior. Students are encouraged to explore emerging trends such as influencer marketing, digital storytelling, data-driven marketing, and artificial intelligence in fashion. The program supports research into how fashion brands can innovate their marketing strategies by leveraging digital tools and social media to enhance customer engagement. Students are encouraged to develop research projects that explore the role of digital marketing in shaping fashion trends and influencing consumer behavior in an increasingly online marketplace.
Industry Engagement: The Industry Engagement in the Master in Fashion Digital Marketing program at NABA is a vital component of the learning experience. Students have the opportunity to collaborate with fashion brands, marketing agencies, and digital marketing experts on real-life projects. The program includes internships, guest lectures, and industry visits, providing students with valuable networking opportunities and insights into the industry's latest trends. By working alongside industry professionals, students gain practical experience in creating digital marketing campaigns, managing e-commerce platforms, and developing strategies to enhance brand recognition in the competitive fashion market. NABA’s connections to the fashion industry help students gain exposure to the industry's leading companies and expand their professional network.
Global Perspective: The Global Perspective of the Master in Fashion Digital Marketing program at NABA ensures that students are prepared to work in the international fashion industry. With a diverse student body and a faculty composed of professionals with global experience, the program provides students with a comprehensive understanding of how fashion marketing operates worldwide. Students learn to analyze global fashion trends, adapt marketing strategies for different cultures, and understand the impact of global digital platforms on fashion brands. The program prepares students for careers in international fashion marketing, where they can apply their knowledge of digital marketing to meet the needs of global fashion brands and consumer markets.
Location
Milan
Score
Tuition Fee
€ 22000
Postgraduate Entry Requirements
Application Fee: €100
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
Nuova Accademia Di Belle Arti (NABA) is supporting international students by offering a variety of scholarship opportunities to help ease the financial burden of studying abroad. These scholarships are designed to reward academic excellence, assist students with financial need, and encourage talent and creativity across different fields of art and design.
Merit-Based Scholarships: NABA offers merit-based scholarships to outstanding international students who demonstrate exceptional academic achievement or creative talent. These scholarships are highly competitive and are awarded based on the quality of the student’s portfolio, academic performance, and achievements. International students applying to undergraduate and postgraduate programs at NABA may be eligible for these scholarships, which can cover a percentage of tuition fees.
Need-Based Scholarships: NABA provides need-based scholarships to help international students who may face financial challenges in affording their tuition fees. These scholarships are aimed at supporting students from diverse backgrounds and ensuring that financial constraints do not prevent talented individuals from pursuing their studies at NABA. Students applying for these scholarships are required to provide proof of financial need during the application process.
Talent Scholarships: NABA recognizes the importance of artistic talent and creativity, and it awards Talent Scholarships to international students who show outstanding potential in fields such as design, art, fashion, and multimedia. Students who submit a particularly impressive portfolio may be considered for this scholarship, which rewards artistic excellence and encourages students to develop their skills in a dynamic academic environment.
Early Application Scholarships: To encourage early applicants, NABA offers special scholarships to international students who apply well in advance of the academic year. These scholarships are designed to reward students who demonstrate commitment and preparation in securing their place at the institution early. Students applying by the designated early application deadlines can benefit from reduced tuition fees, helping to make their education more affordable.
Partner University Scholarships: NABA collaborates with several international institutions and universities. Through these partnerships, NABA may offer scholarships to students coming from partner universities or participating in exchange programs. These scholarships are typically designed to enhance academic collaboration and provide students with an opportunity to gain global exposure and experience while studying in Milan.
Graduates of the Master in Fashion Digital Marketing at NABA (Nuova Accademia di Belle Arti) are prepared for a variety of career opportunities within the fashion industry, specifically in the digital and marketing sectors. As the fashion industry continues to integrate digital technologies, there is an increasing demand for professionals who can manage and optimize digital marketing strategies.
Fashion Digital Marketing Manager: Graduates can manage digital marketing campaigns for fashion brands, focusing on areas such as social media, online advertising, and e-commerce platforms. They will be responsible for creating and implementing strategies that increase brand visibility and drive sales in the digital space.
E-Commerce Manager: As the digital retail space expands, the role of e-commerce manager is crucial. Graduates can work as e-commerce managers, overseeing the online sales strategies of fashion brands, optimizing product listings, and ensuring a seamless customer experience across digital platforms.
Social Media Manager: With social media being an essential tool for fashion marketing, graduates can work as social media managers, developing content, managing campaigns, and engaging with consumers across various platforms like Instagram, Facebook, and TikTok. They will also analyze performance metrics to optimize campaigns.
Content Strategist: As brands continue to use storytelling to engage consumers, content strategists play a key role in shaping how brands communicate through blogs, videos, images, and other digital content. Graduates can work in this role to craft compelling narratives that enhance brand identity and foster consumer engagement.
Influencer Marketing Manager: Given the impact of influencers on fashion marketing, graduates can pursue careers in managing influencer partnerships. In this role, they would collaborate with fashion influencers to create campaigns that resonate with target audiences and boost brand awareness.
SEO/SEM Specialist: Graduates can focus on search engine optimization (SEO) and search engine marketing (SEM) to improve a fashion brand’s online visibility. This role involves using data analytics to enhance a brand’s ranking on search engines and attract more organic traffic.
Brand Manager: As brand managers, graduates can oversee the positioning and marketing strategy of a fashion brand across digital and traditional media. They would work closely with other departments to ensure consistency in the brand's message and increase consumer loyalty.
Fashion PR Specialist: In the role of fashion public relations specialist, graduates can help fashion brands build and maintain their image in the media. This includes organizing digital press releases, managing online campaigns, and collaborating with influencers to enhance the brand’s reputation.
Fashion Entrepreneur: With a background in both fashion and digital marketing, graduates can also start their own fashion business or digital marketing agency. This entrepreneurial path allows them to innovate and bring their unique ideas to the marketplace, whether it's through e-commerce, social media platforms, or influencer-driven brands.
Digital Marketing Consultant: Graduates can work as consultants, advising fashion brands on how to enhance their digital presence. This can involve recommending strategies for social media, content marketing, SEO, and data-driven decision-making.
