Master of Arts in Fashion and Costume Design
NABA - Nuova Accademia di Belle Arti, based in Milan, Italy, offers an innovative Maste...
Master in Creative Advertising
Milan
INTAKE: October
Program Overview
The Master in Creative Advertising at NABA - Nuova Accademia di Belle Arti, Italy, is designed for individuals passionate about creativity in the advertising and communications industry. This program provides students with the necessary skills and knowledge to excel in a rapidly evolving field, where creative solutions are at the heart of successful advertising campaigns. The Master’s program emphasizes the development of creative strategies, innovative concepts, and multi-channel communication techniques to ensure students are prepared to work in various advertising roles. The program is ideal for those looking to pursue careers as art directors, creative directors, advertising strategists, and media planners, offering a blend of artistic practice and business acumen. Students are exposed to the real-world dynamics of advertising, gaining hands-on experience through collaborations with industry professionals and brands.
Curriculum: The Curriculum of the Master in Creative Advertising focuses on a multi-disciplinary approach to advertising that blends creativity, design thinking, and digital media expertise. It offers students the opportunity to engage with both traditional and contemporary advertising techniques. The core modules of the program include advertising strategy, copywriting, brand development, and integrated marketing communications. Students learn how to craft compelling advertising campaigns across multiple media channels, including digital platforms, print, and broadcast. The curriculum also covers topics such as consumer behavior, advertising ethics, and the psychological aspects of advertising. In addition to the theoretical framework, students participate in practical projects, enabling them to work on real advertising briefs, from concept development to execution. This hands-on approach allows students to build a portfolio that showcases their creative and strategic abilities, essential for success in the advertising industry.
Research Focus: The Research Focus of the Master in Creative Advertising is centered on understanding and shaping modern advertising trends. The program encourages students to explore how creativity influences advertising campaigns and impacts consumer engagement. Students undertake research on emerging advertising techniques, such as the role of artificial intelligence in creative processes, data-driven advertising, and the growing influence of social media platforms. Research also delves into the evolving nature of advertising in response to changes in consumer behavior, digital marketing trends, and global communications. Students are encouraged to question traditional advertising paradigms and propose innovative approaches to advertising challenges, using a combination of creativity, technology, and strategic thinking. The research aspect of the program ensures that graduates are equipped to lead creative teams and develop groundbreaking campaigns in an ever-changing industry.
Industry Engagement: Industry Engagement is a cornerstone of the Master in Creative Advertising at NABA. The program emphasizes collaboration with industry professionals and real-world experience, allowing students to gain practical insights into the advertising world. Throughout the course, students have the opportunity to work on live advertising projects with global brands, local agencies, and advertising platforms. They also participate in internships, providing invaluable experience and helping to build a professional network. Guest lectures and workshops from industry experts—including renowned creative directors, advertising strategists, and media planners—offer students the chance to learn directly from professionals at the top of their field. This strong connection with the advertising industry ensures that students stay up to date with the latest trends and challenges, preparing them for careers in a dynamic and competitive sector.
Global Perspective: The Global Perspective of the Master in Creative Advertising at NABA prepares students for international careers in advertising by exposing them to global advertising practices and cultural trends. The program attracts students from all over the world, fostering a diverse learning environment where different cultural approaches to advertising are explored. The curriculum addresses how advertising strategies must adapt to different cultural contexts and regional preferences, equipping students with the knowledge to create globally relevant advertising campaigns. Additionally, NABA’s collaboration with international advertising agencies and brands provides students with the opportunity to work on global campaigns and connect with professionals across the world. This international exposure enhances students’ ability to think critically about advertising on a global scale and prepares them for careers that span multiple markets and regions.
Location
Milan
Score
Tuition Fee
€ 22000
Postgraduate Entry Requirements
Application Fee: €100
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
Nuova Accademia Di Belle Arti (NABA) is supporting international students by offering a variety of scholarship opportunities to help ease the financial burden of studying abroad. These scholarships are designed to reward academic excellence, assist students with financial need, and encourage talent and creativity across different fields of art and design.
Merit-Based Scholarships: NABA offers merit-based scholarships to outstanding international students who demonstrate exceptional academic achievement or creative talent. These scholarships are highly competitive and are awarded based on the quality of the student’s portfolio, academic performance, and achievements. International students applying to undergraduate and postgraduate programs at NABA may be eligible for these scholarships, which can cover a percentage of tuition fees.
Need-Based Scholarships: NABA provides need-based scholarships to help international students who may face financial challenges in affording their tuition fees. These scholarships are aimed at supporting students from diverse backgrounds and ensuring that financial constraints do not prevent talented individuals from pursuing their studies at NABA. Students applying for these scholarships are required to provide proof of financial need during the application process.
Talent Scholarships: NABA recognizes the importance of artistic talent and creativity, and it awards Talent Scholarships to international students who show outstanding potential in fields such as design, art, fashion, and multimedia. Students who submit a particularly impressive portfolio may be considered for this scholarship, which rewards artistic excellence and encourages students to develop their skills in a dynamic academic environment.
Early Application Scholarships: To encourage early applicants, NABA offers special scholarships to international students who apply well in advance of the academic year. These scholarships are designed to reward students who demonstrate commitment and preparation in securing their place at the institution early. Students applying by the designated early application deadlines can benefit from reduced tuition fees, helping to make their education more affordable.
Partner University Scholarships: NABA collaborates with several international institutions and universities. Through these partnerships, NABA may offer scholarships to students coming from partner universities or participating in exchange programs. These scholarships are typically designed to enhance academic collaboration and provide students with an opportunity to gain global exposure and experience while studying in Milan.
The Master in Creative Advertising from NABA offers graduates diverse career opportunities across the global advertising industry. With the skills gained in creative development, marketing strategies, and digital media, graduates can explore a range of exciting and lucrative roles.
Creative Director: Graduates can lead creative teams in advertising agencies, overseeing the development of visual and conceptual content for advertising campaigns across various media platforms.
Art Director: As art directors, graduates are responsible for the visual aspects of an advertising campaign, collaborating with copywriters, designers, and photographers to create compelling designs.
Advertising Strategist: Graduates can work as strategists, analyzing market trends, consumer behavior, and campaign performance to develop effective advertising strategies for brands.
Copywriter: With strong writing skills and a deep understanding of advertising, graduates can work as copywriters, crafting persuasive and engaging content for advertisements, websites, and social media.
Media Planner: Graduates with a keen understanding of digital and traditional media can pursue careers as media planners, designing and implementing media strategies for advertising campaigns.
Brand Manager: With expertise in branding and marketing, graduates can work as brand managers, helping companies develop and promote their brand identities across multiple channels.
Advertising Account Manager: Graduates can work as account managers, serving as the liaison between clients and creative teams, ensuring that campaigns are delivered on time and meet client expectations.
Social Media Manager: Given the rise of digital platforms, graduates can pursue careers as social media managers, developing and executing social media campaigns to engage with consumers and promote brands.
Event Marketing Manager: Graduates can also work in event marketing, planning and executing events that promote a brand or product to the public, using creative strategies to create memorable experiences.
Freelance Creative Professional: For those with an entrepreneurial spirit, graduates can choose to work independently as freelance creatives, offering services like campaign development, graphic design, and content creation to clients around the world.
