Master of Arts in Fashion and Costume Design
NABA - Nuova Accademia di Belle Arti, based in Milan, Italy, offers an innovative Maste...
Master of Arts in Visual Design and Integrated Marketing Communication
Milan
INTAKE: Feb & Oct
Program Overview
The Master of Arts in Visual Design and Integrated Marketing Communication at NABA-Nuova Accademia di Belle Arti, Italy, offers a multidisciplinary approach designed to train students in both the creative and strategic aspects of visual communication and marketing. This program focuses on developing the technical skills necessary for effective visual design while integrating marketing strategies that align with modern business needs. By blending theory and practice, the course prepares students to communicate brands, products, and services through compelling visual storytelling across digital and traditional platforms. The program emphasizes a strategic, innovative, and consumer-focused approach to design and marketing communication, making graduates highly competitive in the global market.
Curriculum: The curriculum of the Master of Arts in Visual Design and Integrated Marketing Communication is structured to provide students with a thorough grounding in visual communication principles, digital tools, and marketing strategies. Core subjects cover areas such as graphic design, branding, interactive media, digital marketing, content creation, and consumer behavior. Students explore how visual design can be leveraged to enhance marketing campaigns, build brand identity, and engage target audiences. The curriculum is designed to blend creativity with strategic thinking, and students are trained to use industry-standard tools such as Adobe Creative Suite, digital video editing software, and web development platforms. Additionally, the program offers specialized modules on market research, media planning, and social media strategy, ensuring students are prepared to create integrated marketing campaigns that resonate with modern consumers. The final project allows students to apply their knowledge by developing a comprehensive marketing communication strategy, integrating both design and marketing principles.
Research Focus: The research focus of the program revolves around the intersection of visual design and marketing communication. Students are encouraged to conduct research on topics such as branding strategies, consumer engagement through digital media, visual identity design, and the impact of visual storytelling on marketing effectiveness. A key area of research in this program is the role of emerging technologies in marketing communication, including augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) in creating immersive brand experiences. Additionally, students explore the ethical considerations of design and marketing, such as sustainability in design practices and the social responsibility of advertising and communication in a globalized world. Research also delves into cross-cultural communication and the challenges of designing campaigns that resonate across diverse markets.
Industry Engagement: Industry engagement is an essential aspect of the Master of Arts in Visual Design and Integrated Marketing Communication at NABA. The program is designed to provide students with ample opportunities to interact with leading professionals in the design and marketing sectors. Through collaborations, internships, live briefs, and industry-driven projects, students gain valuable hands-on experience and insights into the practical aspects of their field. NABA has strong ties with global advertising agencies, design studios, marketing firms, and multinational corporations, which ensures that students are exposed to the latest trends and practices in visual design and integrated marketing communication. These partnerships also provide students with networking opportunities, allowing them to build relationships with industry professionals who can help guide their careers. The program regularly hosts guest lectures, workshops, and masterclasses led by industry leaders, offering students an up-close look at the latest tools, techniques, and strategies employed by top professionals in the field.
Global Perspective: The global perspective of the program is evident in its international student body, faculty, and the diverse range of marketing and design trends explored throughout the course. NABA’s location in Milan, a global design and fashion hub, provides students with access to one of the most influential and cosmopolitan cities in the world. The program encourages students to analyze and understand global marketing strategies and visual design trends, ensuring they are prepared to work in diverse markets. Students are exposed to a wide range of cultural perspectives on visual communication and marketing, allowing them to create campaigns that resonate with global audiences. The program’s focus on digital and social media strategies also ensures that students are prepared to navigate the complexities of the global digital landscape, which is becoming increasingly interconnected and dynamic.
Location
Milan
Score
Tuition Fee
€ 20600
Postgraduate Entry Requirements
Application Fee: €100
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
Nuova Accademia Di Belle Arti (NABA) is supporting international students by offering a variety of scholarship opportunities to help ease the financial burden of studying abroad. These scholarships are designed to reward academic excellence, assist students with financial need, and encourage talent and creativity across different fields of art and design.
Merit-Based Scholarships: NABA offers merit-based scholarships to outstanding international students who demonstrate exceptional academic achievement or creative talent. These scholarships are highly competitive and are awarded based on the quality of the student’s portfolio, academic performance, and achievements. International students applying to undergraduate and postgraduate programs at NABA may be eligible for these scholarships, which can cover a percentage of tuition fees.
Need-Based Scholarships: NABA provides need-based scholarships to help international students who may face financial challenges in affording their tuition fees. These scholarships are aimed at supporting students from diverse backgrounds and ensuring that financial constraints do not prevent talented individuals from pursuing their studies at NABA. Students applying for these scholarships are required to provide proof of financial need during the application process.
Talent Scholarships: NABA recognizes the importance of artistic talent and creativity, and it awards Talent Scholarships to international students who show outstanding potential in fields such as design, art, fashion, and multimedia. Students who submit a particularly impressive portfolio may be considered for this scholarship, which rewards artistic excellence and encourages students to develop their skills in a dynamic academic environment.
Early Application Scholarships: To encourage early applicants, NABA offers special scholarships to international students who apply well in advance of the academic year. These scholarships are designed to reward students who demonstrate commitment and preparation in securing their place at the institution early. Students applying by the designated early application deadlines can benefit from reduced tuition fees, helping to make their education more affordable.
Partner University Scholarships: NABA collaborates with several international institutions and universities. Through these partnerships, NABA may offer scholarships to students coming from partner universities or participating in exchange programs. These scholarships are typically designed to enhance academic collaboration and provide students with an opportunity to gain global exposure and experience while studying in Milan.
Graduates of the Master of Arts in Visual Design and Integrated Marketing Communication from NABA-Nuova Accademia di Belle Arti, Italy, have a wide range of exciting career opportunities in the creative and marketing industries. The program equips students with a unique skill set that blends visual design expertise with marketing communication strategies, preparing them to take on leadership roles in various sectors.
Creative Director: Creative directors oversee the visual and conceptual development of marketing campaigns, branding strategies, and digital content. Graduates are well-equipped to lead teams in advertising agencies, design studios, and media companies.
Marketing Manager: As marketing managers, graduates are responsible for strategizing and executing marketing campaigns. Their expertise in both design and marketing enables them to develop integrated campaigns that engage audiences across multiple platforms.
Brand Manager: Brand managers work to develop and maintain the identity of a brand. Graduates can lead brand development initiatives and ensure brand consistency across digital and print media.
Art Director: Art directors are responsible for the visual elements of advertising campaigns, magazine layouts, digital platforms, and more. The combination of design and marketing knowledge from the program makes graduates well-suited for this creative role.
Digital Marketing Specialist: Digital marketing specialists focus on online platforms, driving traffic and engagement through SEO, social media, content creation, and digital advertising. Graduates are equipped with the necessary skills to create compelling digital marketing strategies.
Social Media Manager: Social media managers are responsible for managing and growing a brand’s presence across social platforms. With the knowledge gained from the program, graduates can craft compelling social media campaigns that engage audiences and build brand loyalty.
Content Strategist: Content strategists work on the planning and execution of content marketing strategies. Graduates can develop content that aligns with a brand’s goals and resonates with the target audience, increasing engagement and driving business growth.
Graphic Designer: The program’s design component prepares graduates for roles in graphic design, where they can create compelling visual content for print, digital platforms, and branding initiatives.
User Experience (UX) Designer: UX designers focus on optimizing the user experience of digital products. The program’s emphasis on both design and digital marketing gives graduates the tools to design user-friendly digital interfaces that align with marketing goals.
Marketing Consultant: Marketing consultants advise businesses on how to improve their marketing efforts. Graduates can use their understanding of both marketing strategies and visual design to help brands craft impactful campaigns.
