Master in Brand Strategy and Management
The Master in Brand Strategy and Management at IED Italy is designed for individuals wh...
Bachelor in Fashion Business
Madrid
INTAKE: October
Program Overview
The Bachelor in Fashion Business at Istituto Europeo di Design (IED) in Italy is designed to equip students with the skills and knowledge required to succeed in the dynamic and fast-paced fashion industry. The program focuses on the business side of fashion, covering a wide range of topics including fashion marketing, management, retail, and sustainable practices. Students learn to understand the complexities of the fashion market while developing strategic thinking and leadership skills. The curriculum prepares graduates to manage fashion brands, organize fashion events, and navigate the digital transformation that is reshaping the fashion industry.
Curriculum: The Bachelor in Fashion Business at IED is carefully crafted to provide students with a solid foundation in both the creative and business aspects of the fashion world. The curriculum includes courses on fashion marketing, retail management, e-commerce, supply chain management, trend forecasting, and consumer behavior. Additionally, students are exposed to the world of digital fashion and sustainability, as these areas are becoming increasingly important in the industry. The program also includes practical workshops, case studies, and internships, allowing students to apply their knowledge in real-world settings and interact with industry professionals.
Research Focus: The research focus of the Bachelor in Fashion Business program is centered around understanding the evolving fashion landscape and the intersection of design, marketing, and business strategies. Research topics may include the impact of digital transformation on fashion retail, the role of sustainability in fashion, brand management, and consumer behavior. Students are encouraged to critically assess emerging trends and technologies in the fashion industry, such as sustainable fashion and e-commerce innovations, ensuring that they are equipped with cutting-edge insights into current and future industry needs.
Industry Engagement: IED’s Bachelor in Fashion Business program offers numerous opportunities for industry engagement, providing students with access to leading fashion brands, designers, and businesses. Through collaborations, internships, and industry events, students are able to gain firsthand experience and insights into the workings of the fashion industry. IED also partners with global fashion companies to offer students opportunities to work on real-world projects, ensuring they gain the skills necessary to excel in their future careers. Regular guest lectures, workshops, and masterclasses from fashion industry experts further enhance the learning experience.
Global Perspective: IED’s Bachelor in Fashion Business program has a strong global perspective, emphasizing the international nature of the fashion industry. Students gain insights into the global fashion market and learn how to navigate the challenges of working in a cross-cultural environment. The program provides opportunities for students to engage with fashion businesses and trends from various countries, ensuring they understand the global dynamics that drive the fashion industry. IED’s international faculty and diverse student body further enhance this global approach, offering students a well-rounded education.
Location
Madrid
Score
Tuition Fee
€ 17700
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 55% or equivalent in their respective country's grading system.
English language proficiency:
- MOI letter is a mandatory requirement.
Istituto Europeo di Design (IED) offers a range of scholarship opportunities designed to support international students pursuing their studies at the institution. These scholarships are aimed at providing financial assistance to talented and motivated students from around the world, enabling them to access high-quality education in the fields of design, fashion, communication, and visual arts.
Merit-Based Scholarships: These scholarships are awarded to students who demonstrate outstanding academic performance and creative potential. Merit-based scholarships are highly competitive and are offered to students who show exceptional talent in their chosen field of study. These scholarships are typically awarded on the basis of the student’s portfolio and academic achievements.
Financial Aid Scholarships: Financial aid scholarships are offered to students who demonstrate a need for financial assistance. These scholarships aim to make education more accessible by covering part of the tuition fees. International students from countries with economic challenges can apply for financial aid to help alleviate the cost of their studies.
Early Application Scholarships: Students who apply early for admission to IED may be eligible for early application scholarships. These scholarships are designed to encourage students to complete their applications in advance and can provide a discount on tuition fees. Early application scholarships reward proactive students and help them secure their place at IED.
Country-Specific Scholarships: IED offers country-specific scholarships for international students from certain regions. These scholarships are tailored to students from specific countries and are intended to support diversity and international collaboration within the institution.
The Bachelor in Fashion Business program at Istituto Europeo di Design (IED), Italy, opens up a wide range of career opportunities within the dynamic and competitive fashion industry. Graduates of this program possess a strong combination of business knowledge and fashion expertise, making them highly sought after by employers in various sectors.
Fashion Marketing Manager: As a marketing manager, graduates can develop and execute strategies to promote fashion brands, both online and offline. They work on positioning, advertising, and consumer engagement strategies to build brand awareness and increase sales.
Brand Manager: In this role, graduates oversee the development, positioning, and management of fashion brands. They ensure that the brand's identity remains consistent and relevant in a fast-changing market, while also driving its profitability.
Retail Manager: Graduates can manage fashion retail operations, ensuring smooth day-to-day functions of stores, both physical and e-commerce. They optimize customer experience, drive sales, manage stock, and ensure profitability.
Product Manager: Product managers focus on the lifecycle of fashion products, from concept to market. They work with design teams and suppliers to ensure that products meet market demands and are delivered on time.
Fashion Buyer: Fashion buyers are responsible for selecting and purchasing merchandise for retail stores. They analyze consumer trends and sales data to choose products that will resonate with their target market.
Fashion Entrepreneur: Graduates with an entrepreneurial spirit may choose to start their own fashion businesses, whether it’s a boutique, an online store, or even a fashion consultancy. They utilize their knowledge of business strategies, fashion trends, and market demands to launch and grow their ventures.
Fashion Consultant: Fashion consultants advise businesses on how to develop their products, improve branding, and increase sales. This role often involves working with multiple stakeholders, including designers, retailers, and marketers.
E-commerce Manager: With the rapid growth of online shopping, e-commerce managers are crucial in shaping and implementing online retail strategies. Graduates can help fashion brands transition to or optimize their online presence, managing websites, online stores, digital marketing, and logistics.
Sustainability Coordinator: As sustainability becomes increasingly important in fashion, graduates may find roles that focus on sustainable fashion practices. This includes managing production processes that minimize environmental impact, sourcing sustainable materials, and ensuring ethical production methods.
Visual Merchandiser: Visual merchandisers use their creativity to design appealing store layouts and window displays that attract customers. They work closely with retail teams to ensure the visual representation of the brand aligns with its identity.
