Master in Brand Strategy and Management
The Master in Brand Strategy and Management at IED Italy is designed for individuals wh...
Bachelor in Business Design
Florence
INTAKE: October
Program Overview
The Bachelor in Business Design at Istituto Europeo di Design (IED), Italy, is a forward-thinking program that blends the principles of business management with creative design strategies. The program focuses on equipping students with a strong foundation in both business operations and design thinking. Students learn to apply innovative design solutions to real-world business challenges, preparing them to work in various sectors such as entrepreneurship, product development, service design, and business consultancy. Through this interdisciplinary approach, the program encourages students to think critically and creatively, enabling them to address contemporary business problems in a sustainable and impactful manner.
Curriculum: The curriculum for the Bachelor in Business Design at IED is structured to provide students with both theoretical knowledge and practical skills in design, business strategy, and innovation management. In the first year, students focus on fundamental courses that introduce design thinking, business principles, and the essentials of communication and entrepreneurship. The curriculum also includes subjects like marketing, branding, and project management. As students progress, they delve into more specialized areas such as business model design, user experience (UX) design, and service design. The final year emphasizes hands-on learning through projects, internships, and workshops that allow students to develop their entrepreneurial skills and create innovative business solutions. Additionally, students are encouraged to engage in international collaboration and explore global business practices.
Research Focus: The research focus of the Bachelor in Business Design program at IED is centered on the intersection of design and business innovation. The program encourages students to investigate how design can solve complex business problems and improve organizational processes. Research topics include sustainable business models, innovation management, digital transformation, and the role of design in consumer behavior and market trends. Students are encouraged to approach these challenges using design thinking methods, which emphasize empathy, ideation, and prototyping. Additionally, students explore emerging fields such as the gig economy, social entrepreneurship, and design for sustainability, all while gaining insights into how design can drive business success in a rapidly changing global economy.
Industry Engagement: IED places a significant emphasis on industry engagement, offering students a direct connection with leading businesses, organizations, and professionals in the field of design and business. Throughout the program, students have access to internships, guest lectures, and collaborative projects with industry partners. These collaborations give students valuable insights into real-world business challenges and opportunities. The program’s strong ties with the creative and business sectors allow students to gain practical experience while building their professional network. Additionally, IED hosts design competitions, workshops, and networking events that enable students to showcase their work and connect with potential employers or partners.
Global Perspective: The global perspective in the Bachelor in Business Design program at IED is embedded in the curriculum, offering students the opportunity to learn about international business practices, global design trends, and the role of innovation in different cultural contexts. The program attracts students from around the world, fostering a multicultural learning environment that prepares graduates to work in global markets. IED’s international collaborations, exchange programs, and global industry partnerships enable students to understand business and design challenges on a global scale. Students are encouraged to think globally and apply their skills to solve business challenges in different regions, equipping them with the knowledge and mindset needed to succeed in an interconnected world.
Location
Florence
Score
Tuition Fee
€ 17700
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 55% or equivalent in their respective country's grading system.
English language proficiency:
- MOI letter is a mandatory requirement.
Istituto Europeo di Design (IED) offers a range of scholarship opportunities designed to support international students pursuing their studies at the institution. These scholarships are aimed at providing financial assistance to talented and motivated students from around the world, enabling them to access high-quality education in the fields of design, fashion, communication, and visual arts.
Merit-Based Scholarships: These scholarships are awarded to students who demonstrate outstanding academic performance and creative potential. Merit-based scholarships are highly competitive and are offered to students who show exceptional talent in their chosen field of study. These scholarships are typically awarded on the basis of the student’s portfolio and academic achievements.
Financial Aid Scholarships: Financial aid scholarships are offered to students who demonstrate a need for financial assistance. These scholarships aim to make education more accessible by covering part of the tuition fees. International students from countries with economic challenges can apply for financial aid to help alleviate the cost of their studies.
Early Application Scholarships: Students who apply early for admission to IED may be eligible for early application scholarships. These scholarships are designed to encourage students to complete their applications in advance and can provide a discount on tuition fees. Early application scholarships reward proactive students and help them secure their place at IED.
Country-Specific Scholarships: IED offers country-specific scholarships for international students from certain regions. These scholarships are tailored to students from specific countries and are intended to support diversity and international collaboration within the institution.
Graduates of the Bachelor in Business Design program at Istituto Europeo di Design (IED), Italy, are equipped with the skills and knowledge needed to pursue a wide range of careers that integrate both business management and design innovation. The interdisciplinary nature of the program ensures that students are prepared to enter diverse industries and tackle various business challenges using design-driven solutions.
Business Strategist: Business design graduates can work as strategists who focus on developing and implementing long-term plans to improve business operations, drive growth, and enhance customer experience through innovative design strategies.
Product Manager: Graduates can take on roles as product managers, where they oversee the development and market introduction of new products, ensuring that the design and functionality meet customer needs while aligning with business goals.
Innovation Consultant: Business design graduates can work as consultants, advising companies on how to integrate design thinking into their business processes. This can involve optimizing business models, improving customer experience, and creating sustainable and innovative solutions.
Service Designer: This role focuses on designing services that provide value to customers and businesses. Graduates can use their skills to create seamless, user-centered services in sectors such as healthcare, technology, finance, and education.
Brand Manager: Graduates can pursue roles in brand management, where they are responsible for shaping and maintaining the brand identity of a company. They work on everything from marketing strategies to customer engagement and product positioning.
Entrepreneur/Start-up Founder: With the knowledge gained in business design, many graduates choose to start their own ventures. By combining design skills with business acumen, they can launch innovative startups in industries like tech, design, fashion, and sustainability.
Marketing and Communications Manager: Graduates can manage marketing campaigns and communication strategies that reflect the brand's values while promoting customer loyalty and growth. They use design thinking to create impactful marketing materials and strategies.
Business Development Manager: As business development managers, graduates focus on building relationships, identifying growth opportunities, and expanding the company's market presence through innovative design-driven strategies.
User Experience (UX) Designer: Combining business and design, graduates can become UX designers, ensuring that digital platforms, apps, and services are user-friendly, intuitive, and aligned with both customer expectations and business objectives.
Corporate Social Responsibility (CSR) Manager: Some graduates may choose to work in corporate social responsibility, focusing on creating sustainable business practices and developing design strategies that align with ethical and environmental goals.
