Master in Brand Strategy and Management
The Master in Brand Strategy and Management at IED Italy is designed for individuals wh...
Bachelor in Illustration
Florence
INTAKE: October
Program Overview
The Bachelor in Illustration at Istituto Europeo di Design (IED), Italy, is a comprehensive and creative program designed to train students in the art of visual storytelling. This program emphasizes the development of drawing skills, conceptual thinking, and artistic expression, preparing students for a career in various fields such as publishing, animation, advertising, and digital media. By combining traditional illustration techniques with modern technologies, the program fosters creativity while encouraging the exploration of new visual languages. IED's approach integrates theory with practice, offering students the opportunity to work on real-world projects and develop their personal artistic style.
Curriculum: The Bachelor in Illustration at IED offers a well-rounded curriculum that includes both foundational and advanced subjects in illustration. In the early stages, students are introduced to drawing fundamentals, design principles, and visual storytelling. These courses focus on mastering techniques such as sketching, composition, color theory, and character design. As the program progresses, students delve deeper into specialized topics, including digital illustration, animation, concept art, and narrative-driven illustration for books, games, and advertising. Students also explore the business aspects of illustration, including copyright law, freelancing, and creating a professional portfolio. The program offers hands-on experience through workshops, collaborative projects, and the use of industry-standard software like Adobe Creative Suite and other digital tools.
Research Focus: The research focus of the Bachelor in Illustration program at IED revolves around both artistic exploration and understanding the impact of illustration in contemporary media. Students are encouraged to engage in research-driven projects that analyze visual culture, trends, and the evolution of illustration in different mediums. This includes studying how illustration intersects with graphic design, animation, and digital art. Research on the psychology of visual perception and the role of illustration in storytelling also forms a key component of the program. Students are guided to challenge traditional boundaries and experiment with innovative techniques and digital media platforms to push the limits of their creative potential.
Industry Engagement: IED places a strong emphasis on industry engagement by providing students with numerous opportunities to collaborate with professionals and work on real-world projects. Throughout the program, students have access to internships, industry-sponsored projects, and workshops led by experienced illustrators and designers. The institute maintains strong ties with the creative industries, including publishing houses, advertising agencies, animation studios, and digital content creators. This engagement helps students gain practical experience, develop their portfolios, and build valuable industry connections. IED also hosts design competitions, guest lectures, and networking events that connect students with potential employers and collaborators.
Global Perspective: With a global perspective, IED’s Bachelor in Illustration program prepares students to work in international creative markets. Students are exposed to diverse artistic traditions, global design trends, and the cross-cultural influence on visual communication. IED’s international student body and collaborative projects offer students a multicultural learning environment that broadens their worldview. The program also includes the possibility of international exchange opportunities and partnerships with design schools around the world. These experiences help students understand how illustration can communicate across cultural boundaries and how the global market for illustration continues to evolve with technological advancements.
Location
Florence
Score
Tuition Fee
€ 17700
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 55% or equivalent in their respective country's grading system.
English language proficiency:
- MOI letter is a mandatory requirement.
Istituto Europeo di Design (IED) offers a range of scholarship opportunities designed to support international students pursuing their studies at the institution. These scholarships are aimed at providing financial assistance to talented and motivated students from around the world, enabling them to access high-quality education in the fields of design, fashion, communication, and visual arts.
Merit-Based Scholarships: These scholarships are awarded to students who demonstrate outstanding academic performance and creative potential. Merit-based scholarships are highly competitive and are offered to students who show exceptional talent in their chosen field of study. These scholarships are typically awarded on the basis of the student’s portfolio and academic achievements.
Financial Aid Scholarships: Financial aid scholarships are offered to students who demonstrate a need for financial assistance. These scholarships aim to make education more accessible by covering part of the tuition fees. International students from countries with economic challenges can apply for financial aid to help alleviate the cost of their studies.
Early Application Scholarships: Students who apply early for admission to IED may be eligible for early application scholarships. These scholarships are designed to encourage students to complete their applications in advance and can provide a discount on tuition fees. Early application scholarships reward proactive students and help them secure their place at IED.
Country-Specific Scholarships: IED offers country-specific scholarships for international students from certain regions. These scholarships are tailored to students from specific countries and are intended to support diversity and international collaboration within the institution.
The Bachelor in Illustration from Istituto Europeo di Design (IED) offers graduates a wide array of career opportunities within the dynamic world of visual arts and creative industries. Students are prepared to pursue roles in diverse sectors such as publishing, advertising, animation, video games, and digital media.
Freelance Illustrator: Many graduates choose to work independently, offering their illustration services to clients across various industries, including advertising, publishing, and web design. Freelance illustrators can create custom artwork for books, magazines, product packaging, or marketing materials.
Storyboard Artist: Graduates with a passion for visual storytelling can work as storyboard artists for film, television, animation, and video games. This role involves creating detailed storyboards that convey the visual flow and timing of a narrative.
Character Designer: Character designers specialize in designing characters for animation, comics, video games, and other forms of media. This career requires strong creativity and an understanding of character development, aesthetics, and storytelling.
Concept Artist: Concept artists create the visual concepts that bring stories, games, or products to life. They design characters, environments, props, and other elements that define the visual style of a project.
Illustration for Advertising: Many IED graduates work as illustrators for advertising agencies, where they create engaging visuals to promote products, services, and brands. They may design illustrations for print, digital campaigns, and other media.
Editorial Illustrator: Editorial illustrators work for newspapers, magazines, and online publications, creating artwork that accompanies articles or features. This role often requires an understanding of current events and trends to create visuals that complement written content.
Digital Illustrator: With the rise of digital media, there is a growing demand for digital illustrators skilled in using software tools like Adobe Photoshop, Illustrator, and others. Digital illustrators can work in animation, video games, virtual reality, and online content creation.
Textile/Surface Pattern Designer: Graduates with an interest in fashion or home decor can work as textile designers, creating illustrations and patterns for fabrics, wallpapers, and other surfaces.
Art Director: With experience, illustrators can advance to positions like art directors, where they oversee the visual aspects of creative projects, ensuring that the artwork aligns with the client’s vision and brand identity.
Animator: Some graduates with an interest in animation and motion graphics may choose to pursue careers as animators, working in television, film, advertising, and digital content creation.
