Master in Brand Strategy and Management
The Master in Brand Strategy and Management at IED Italy is designed for individuals wh...
Bachelor in Communication Design
Milan
INTAKE: October
Program Overview
The Bachelor in Communication Design at Istituto Europeo di Design (IED), Italy, is a dynamic and innovative program that focuses on preparing students to communicate visually in a variety of media platforms. This program blends the principles of graphic design, digital communication, and user-centered design to help students develop essential skills for the modern, technology-driven world. Through a blend of theory and practical experience, students are taught to create engaging and impactful visual communication strategies that resonate with audiences, making them competitive professionals in fields like advertising, media, and digital marketing.
Curriculum: The Bachelor in Communication Design at IED provides a comprehensive and well-rounded education in design and communication. The curriculum combines core design skills with a strong focus on digital technologies and communication strategies. Early stages of the program introduce foundational topics such as typography, visual storytelling, branding, and graphic design principles. As students progress, the program dives deeper into specialized subjects, including web design, social media campaigns, motion graphics, user experience (UX) design, and advertising. Students learn to use industry-standard software like Adobe Creative Suite, After Effects, Sketch, and Figma. Additionally, courses on digital marketing and communication theory provide a solid understanding of how design can influence audience behavior.
Research Focus: At IED, research is integrated into the Bachelor in Communication Design program through practical projects and collaborations with industry partners. The research focus emphasizes understanding and anticipating design trends, user behaviors, and the impact of visual communication on digital media. Students explore topics like the psychological effects of design, trends in social media communication, the evolution of digital advertising, and the role of design in shaping public opinion. The program encourages students to engage in creative problem-solving and critical thinking, all while using research to inform their design process.
Industry Engagement: Industry engagement is a key element of the Bachelor in Communication Design program. IED fosters strong connections with leading companies and professionals in the design, advertising, and media industries. Students are given opportunities to collaborate on real-world projects, internships, and industry-sponsored assignments. These collaborations help students gain practical experience, build professional networks, and understand industry demands. By working with top brands, digital marketing agencies, and design firms, students are better prepared for the demands of the job market.
Global Perspective: IED emphasizes a global perspective in its Communication Design program by offering students the chance to explore international design trends and cultures. Students learn to understand how design strategies vary across different markets and regions, preparing them for global career opportunities. The program also welcomes students from diverse backgrounds, creating a rich multicultural environment that enhances learning. Furthermore, IED offers international exchanges and opportunities to collaborate with students from its network of campuses around the world, giving students the chance to work on global design projects and broaden their cultural awareness.
Location
Milan
Score
Tuition Fee
€ 17700
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 55% or equivalent in their respective country's grading system.
English language proficiency:
- MOI letter is a mandatory requirement.
Istituto Europeo di Design (IED) offers a range of scholarship opportunities designed to support international students pursuing their studies at the institution. These scholarships are aimed at providing financial assistance to talented and motivated students from around the world, enabling them to access high-quality education in the fields of design, fashion, communication, and visual arts.
Merit-Based Scholarships: These scholarships are awarded to students who demonstrate outstanding academic performance and creative potential. Merit-based scholarships are highly competitive and are offered to students who show exceptional talent in their chosen field of study. These scholarships are typically awarded on the basis of the student’s portfolio and academic achievements.
Financial Aid Scholarships: Financial aid scholarships are offered to students who demonstrate a need for financial assistance. These scholarships aim to make education more accessible by covering part of the tuition fees. International students from countries with economic challenges can apply for financial aid to help alleviate the cost of their studies.
Early Application Scholarships: Students who apply early for admission to IED may be eligible for early application scholarships. These scholarships are designed to encourage students to complete their applications in advance and can provide a discount on tuition fees. Early application scholarships reward proactive students and help them secure their place at IED.
Country-Specific Scholarships: IED offers country-specific scholarships for international students from certain regions. These scholarships are tailored to students from specific countries and are intended to support diversity and international collaboration within the institution.
The Bachelor in Communication Design from Istituto Europeo di Design (IED), Italy, prepares graduates for a variety of exciting career paths in the fast-paced world of design and communication. With an emphasis on both traditional design principles and modern digital technologies, graduates are equipped to enter diverse industries.
Graphic Designer: Graduates can pursue careers as graphic designers, creating visually compelling designs for print and digital media. This role involves designing logos, brochures, advertisements, and other marketing materials for brands, agencies, and businesses.
UX/UI Designer: As the demand for user-friendly digital products increases, UX/UI designers are in high demand. Graduates can specialize in creating intuitive user interfaces and enhancing user experiences for websites, mobile apps, and other digital platforms.
Branding Designer: Branding designers work on building and defining brand identities. They create visual elements such as logos, color schemes, and typography to ensure that brands have a consistent and recognizable visual presence across all marketing platforms.
Digital Marketing Designer: Combining design with marketing, graduates can work in digital marketing teams to create social media content, online advertisements, email templates, and website graphics that effectively communicate with target audiences.
Advertising Designer: In this role, graduates collaborate with marketing and advertising agencies to create impactful visuals for print, digital campaigns, and television ads. This position requires a blend of creativity, strategy, and an understanding of consumer behavior.
Motion Graphics Designer: Motion graphics designers create animated graphics and video content for a variety of platforms, including television, social media, advertising, and digital content. This role is ideal for graduates with an interest in video production and animation.
Art Director: With experience, graduates can progress to art director roles, where they oversee and manage the visual direction of design projects. Art directors lead teams of designers to ensure that creative vision aligns with the client’s goals and brand identity.
Web Designer: As web design continues to evolve, graduates can work as web designers, creating aesthetically pleasing and functional websites for clients. They collaborate with developers to ensure that websites are not only visually engaging but also user-friendly and responsive.
Creative Director: For those who wish to move into leadership roles, becoming a creative director is a potential career path. Creative directors lead teams of designers and ensure that design concepts align with strategic brand goals, working closely with marketing and development teams.
Freelance Designer: Many graduates opt for freelance work, offering a wide range of design services such as branding, web design, advertising, and social media content creation. Freelancing offers flexibility and the ability to work with diverse clients across industries.
Design Consultant: As a design consultant, graduates work with organizations to enhance their visual communication strategies. This role may involve evaluating and improving brand strategies, creating design systems, or advising on design-related challenges.
Multimedia Designer: Graduates with an interest in digital media can pursue careers in multimedia design, where they create content that combines text, audio, video, and graphics. This can be applied in areas like educational platforms, digital advertising, and entertainment.
