Master in Brand Strategy and Management
The Master in Brand Strategy and Management at IED Italy is designed for individuals wh...
Bachelor in Graphic Design
Milan, Rome
INTAKE: October
Program Overview
The Bachelor in Graphic Design at Istituto Europeo di Design (IED), Italy, offers a comprehensive program that merges creativity with technical expertise, preparing students for successful careers in the world of visual communication. This program is designed for individuals who are passionate about design and want to master the skills necessary to develop innovative visual solutions across various mediums. Whether in branding, web design, advertising, or publishing, the program equips students with the necessary tools and knowledge to create powerful visual narratives. Through a combination of theoretical lessons and practical experiences, students learn to design with a purpose, producing work that resonates with audiences and meets client needs.
Curriculum: The Bachelor in Graphic Design curriculum at IED focuses on developing both the artistic and technical skills required to excel in the graphic design industry. The core subjects include typography, color theory, digital design, visual communication, layout, and branding, as well as courses in web design and motion graphics. Students are introduced to design software like Adobe Illustrator, Photoshop, and InDesign, along with emerging tools and techniques for digital and print design. The curriculum also emphasizes the importance of design thinking, user experience (UX), and user interface (UI) design, allowing students to approach design projects holistically. Additionally, the program integrates real-world projects and collaboration, ensuring that students build a diverse and professional portfolio throughout their studies.
Research Focus: Research within the Bachelor in Graphic Design program at IED emphasizes the exploration of design trends, visual communication strategies, and the role of graphic design in shaping culture and society. Students are encouraged to delve into the intersections of design and technology, exploring how design can adapt to the rapidly changing digital landscape. Research topics include the study of digital media, typography evolution, the impact of visual branding, and how design influences user behavior. Students have the opportunity to experiment with new materials, formats, and digital tools, promoting innovation and helping them stay ahead of industry developments. This research-oriented approach fosters critical thinking and helps students build a conceptual understanding of the significance of graphic design in contemporary communication.
Industry Engagement: IED’s Bachelor in Graphic Design offers strong industry engagement, providing students with ample opportunities to work with real clients, brands, and design studios. Through internships, live projects, and collaborations with leading companies in the design, advertising, and fashion industries, students gain valuable exposure to the professional world. IED hosts regular guest lectures and workshops by renowned designers, offering insights into current trends and best practices. Additionally, students participate in design competitions, exhibitions, and portfolio reviews, helping them refine their work and connect with potential employers. This industry immersion ensures that students are well-prepared to tackle professional design challenges upon graduation.
Global Perspective: The Bachelor in Graphic Design at IED incorporates a global perspective, emphasizing the importance of understanding cultural differences and how they influence design. Students are exposed to international design trends, learning how to adapt their work to diverse audiences and markets. IED’s international faculty, combined with a diverse student body, ensures that students are exposed to a range of cultural insights, helping them develop a broader worldview. The program also offers opportunities for global exposure through exchange programs, collaborations, and international design events. This global perspective is crucial for students who aspire to work in multinational agencies or on global design projects.
Location
Milan, Rome
Score
Tuition Fee
€ 17700
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 55% or equivalent in their respective country's grading system.
English language proficiency:
- MOI letter is a mandatory requirement.
Istituto Europeo di Design (IED) offers a range of scholarship opportunities designed to support international students pursuing their studies at the institution. These scholarships are aimed at providing financial assistance to talented and motivated students from around the world, enabling them to access high-quality education in the fields of design, fashion, communication, and visual arts.
Merit-Based Scholarships: These scholarships are awarded to students who demonstrate outstanding academic performance and creative potential. Merit-based scholarships are highly competitive and are offered to students who show exceptional talent in their chosen field of study. These scholarships are typically awarded on the basis of the student’s portfolio and academic achievements.
Financial Aid Scholarships: Financial aid scholarships are offered to students who demonstrate a need for financial assistance. These scholarships aim to make education more accessible by covering part of the tuition fees. International students from countries with economic challenges can apply for financial aid to help alleviate the cost of their studies.
Early Application Scholarships: Students who apply early for admission to IED may be eligible for early application scholarships. These scholarships are designed to encourage students to complete their applications in advance and can provide a discount on tuition fees. Early application scholarships reward proactive students and help them secure their place at IED.
Country-Specific Scholarships: IED offers country-specific scholarships for international students from certain regions. These scholarships are tailored to students from specific countries and are intended to support diversity and international collaboration within the institution.
The Bachelor in Graphic Design from Istituto Europeo di Design (IED), Italy, prepares graduates for a wide array of career opportunities in the dynamic world of visual communication. With a strong foundation in both traditional and digital design skills, students are well-equipped to take on roles in various industries.
Graphic Designer: As the most direct career option, graphic designers create visual concepts for various media, including print, digital, and advertising. They work with brands, companies, and agencies to design logos, brochures, websites, and more.
UI/UX Designer: Specializing in user interface and user experience design, graduates can focus on improving digital products by ensuring that websites, mobile apps, and software are both aesthetically pleasing and user-friendly.
Branding and Identity Designer: Graduates can work with companies and organizations to create compelling visual identities, including logo design, typography, and brand guidelines that define the company’s public image.
Web Designer: With a focus on designing aesthetically pleasing and functional websites, web designers collaborate with developers to create user-centered and visually engaging web experiences.
Motion Graphics Designer: Motion graphics designers use animation, video editing, and visual effects to create dynamic, engaging content for advertisements, music videos, films, and digital platforms.
Packaging Designer: Graduates can work in product packaging, designing creative and visually appealing packaging that resonates with consumers and enhances the product’s branding.
Advertising Designer: In this role, graphic designers work alongside marketing teams to create advertisements, campaigns, and promotional materials for both traditional media (print, television) and digital platforms (social media, websites).
Creative Director: With additional experience, graduates can move into creative direction, overseeing a team of designers and artists, and managing creative projects to align with the strategic goals of a brand or agency.
Freelance Graphic Designer: Many graduates choose to work as freelancers, offering a range of graphic design services to clients in various industries, from small businesses to large corporations.
Design Educator: For those passionate about teaching, a career in education can also be a rewarding option, where graduates can become instructors at design schools, universities, or lead design workshops.
