Master in Brand Strategy and Management
The Master in Brand Strategy and Management at IED Italy is designed for individuals wh...
Bachelor in Fashion Marketing
Milan, Florence
INTAKE: October
Program Overview
The Bachelor in Fashion Marketing at Istituto Europeo di Design (IED), Italy, is a dynamic and comprehensive undergraduate program designed for individuals passionate about the fashion industry. This program equips students with a deep understanding of marketing strategies and brand management, specifically within the context of the fashion and luxury sectors. The course prepares graduates to work as strategic marketers, product managers, or brand consultants in one of the most creative and fast-paced industries in the world. IED’s global reputation for innovation and excellence in design education ensures that students gain cutting-edge insights into the latest trends and technologies in fashion marketing.
Curriculum: The Bachelor in Fashion Marketing curriculum at IED is structured to provide students with a solid foundation in both creative and business aspects of fashion. The program covers a variety of subjects including fashion trends analysis, marketing strategies, brand management, digital marketing, visual communication, and consumer behavior. Students are also exposed to hands-on workshops, project work, and case studies, allowing them to apply theoretical knowledge to real-world scenarios. With a balance of practical and theoretical lessons, students are well-prepared to excel in the competitive fashion marketing arena.
Research Focus: The research focus in the Bachelor in Fashion Marketing program at IED emphasizes the study of consumer behavior, digital transformation in fashion marketing, and the impact of sustainability on fashion brands. IED encourages students to explore emerging trends and conduct research that contributes to the growth and development of fashion marketing strategies. Students are challenged to think critically about the fashion industry’s evolution and how they can innovate and adapt to future changes, especially in areas like e-commerce, social media, and sustainable practices.
Industry Engagement: One of the highlights of the Bachelor in Fashion Marketing program at IED is its strong industry engagement. The institution has long-standing relationships with leading fashion houses, luxury brands, and global retail companies. Through internships, industry partnerships, guest lectures from professionals, and live projects, students have ample opportunities to interact with key players in the fashion world. This exposure provides students with valuable insights into industry standards and practices, enabling them to build professional networks and gain firsthand experience that is essential for a successful career in fashion marketing.
Global Perspective: IED’s Bachelor in Fashion Marketing program offers a global perspective by integrating an international outlook into the curriculum. Students learn to approach marketing strategies from a multicultural standpoint, recognizing the global reach of fashion brands. The program incorporates global case studies and encourages students to analyze fashion marketing practices across different markets and cultural contexts. With campuses in various locations, IED provides a unique opportunity for students to collaborate with peers from diverse backgrounds, enhancing their ability to work in international and cross-cultural teams.
Location
Milan, Florence
Score
Tuition Fee
€ 17700
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 55% or equivalent in their respective country's grading system.
English language proficiency:
- MOI letter is a mandatory requirement.
Istituto Europeo di Design (IED) offers a range of scholarship opportunities designed to support international students pursuing their studies at the institution. These scholarships are aimed at providing financial assistance to talented and motivated students from around the world, enabling them to access high-quality education in the fields of design, fashion, communication, and visual arts.
Merit-Based Scholarships: These scholarships are awarded to students who demonstrate outstanding academic performance and creative potential. Merit-based scholarships are highly competitive and are offered to students who show exceptional talent in their chosen field of study. These scholarships are typically awarded on the basis of the student’s portfolio and academic achievements.
Financial Aid Scholarships: Financial aid scholarships are offered to students who demonstrate a need for financial assistance. These scholarships aim to make education more accessible by covering part of the tuition fees. International students from countries with economic challenges can apply for financial aid to help alleviate the cost of their studies.
Early Application Scholarships: Students who apply early for admission to IED may be eligible for early application scholarships. These scholarships are designed to encourage students to complete their applications in advance and can provide a discount on tuition fees. Early application scholarships reward proactive students and help them secure their place at IED.
Country-Specific Scholarships: IED offers country-specific scholarships for international students from certain regions. These scholarships are tailored to students from specific countries and are intended to support diversity and international collaboration within the institution.
Graduates of the Bachelor in Fashion Marketing program at Istituto Europeo di Design (IED), Italy, are equipped with the skills and knowledge necessary to pursue a wide range of career opportunities within the dynamic fashion industry. The program’s focus on marketing, branding, and consumer behavior allows students to explore diverse roles across the fashion, luxury, and retail sectors.
Fashion Marketing Manager: Overseeing marketing strategies for fashion brands, ensuring they align with the company's vision and attract the target audience.
Brand Manager: Managing the identity and positioning of a fashion brand, working to increase brand awareness and loyalty.
Product Manager: Developing and overseeing the production of fashion products, ensuring they meet market demands and customer preferences.
Digital Marketing Specialist: Focusing on online marketing campaigns, social media strategies, and e-commerce to promote fashion brands in the digital space.
Fashion PR Specialist: Managing public relations, media campaigns, and brand image for fashion companies and designers.
Fashion Retail Manager: Supervising the operations of retail stores, ensuring a seamless customer experience and optimizing sales strategies.
Market Research Analyst: Conducting research on consumer trends, market demands, and fashion industry performance to help brands make informed decisions.
