Master in Brand Strategy and Management
The Master in Brand Strategy and Management at IED Italy is designed for individuals wh...
Master of Arts in Visual Communication
Milan
INTAKE: October
Program Overview
The Master of Arts in Visual Communication at Istituto Europeo di Design (IED), Italy is designed to train professionals in the field of visual communication, focusing on the integration of design, media, and technology. This program aims to provide students with the necessary skills and knowledge to succeed in a wide array of creative industries, including advertising, graphic design, branding, digital media, and interactive design. Combining artistic creativity with strategic thinking, the program prepares students to create visually compelling narratives that communicate effectively across various platforms and to diverse audiences.
Curriculum: The curriculum for the Master of Arts in Visual Communication is structured to provide a comprehensive understanding of the key concepts, tools, and techniques in visual design and communication. It covers core areas such as visual identity, graphic design principles, typography, interactive design, and the use of digital media. Students engage in project-based learning that encourages them to apply theory to practice, including design production, client communication, and cross-disciplinary collaboration. The program also incorporates advanced design software training, giving students the technical skills needed to bring their creative visions to life. Throughout the course, students work on real-world projects, helping them build a professional portfolio that showcases their abilities.
Research Focus: The research focus of the Master of Arts in Visual Communication is centered on the exploration of the evolving relationship between visual communication, culture, and technology. Students are encouraged to conduct research that explores new visual languages, the impact of digital transformation on design, and the role of visual communication in social, cultural, and environmental contexts. The program also emphasizes sustainable design practices and the importance of ethical considerations in visual communication. By engaging with emerging trends and innovations in the field, students develop a research-driven approach to their creative work, preparing them to lead in the ever-changing world of visual communication.
Industry Engagement: Industry engagement is a key component of the Master of Arts in Visual Communication at IED. The program fosters strong connections with leading design agencies, branding firms, digital media companies, and other industry professionals. Through internships, collaborative projects, and guest lectures, students gain practical experience and exposure to real-world challenges in the design industry. Industry partnerships offer students the opportunity to work on live projects, build professional networks, and gain insights into the latest trends and innovations in visual communication. This hands-on experience ensures that graduates are job-ready and equipped to meet the demands of a fast-paced creative sector.
Global Perspective: IED’s global perspective enhances the learning experience for students in the Master of Arts in Visual Communication. The program attracts a diverse student body from around the world, providing a multicultural environment that encourages cross-cultural exchange and collaboration. Students gain exposure to international design trends and the global impact of visual communication. The curriculum includes global case studies, encouraging students to explore how design practices vary across different cultures and industries. This international approach prepares students to work in global design markets and helps them understand the broader context in which visual communication plays a role.
Location
Milan
Score
Tuition Fee
€ 20100
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
Istituto Europeo di Design (IED) offers a range of scholarship opportunities designed to support international students pursuing their studies at the institution. These scholarships are aimed at providing financial assistance to talented and motivated students from around the world, enabling them to access high-quality education in the fields of design, fashion, communication, and visual arts.
Merit-Based Scholarships: These scholarships are awarded to students who demonstrate outstanding academic performance and creative potential. Merit-based scholarships are highly competitive and are offered to students who show exceptional talent in their chosen field of study. These scholarships are typically awarded on the basis of the student’s portfolio and academic achievements.
Financial Aid Scholarships: Financial aid scholarships are offered to students who demonstrate a need for financial assistance. These scholarships aim to make education more accessible by covering part of the tuition fees. International students from countries with economic challenges can apply for financial aid to help alleviate the cost of their studies.
Early Application Scholarships: Students who apply early for admission to IED may be eligible for early application scholarships. These scholarships are designed to encourage students to complete their applications in advance and can provide a discount on tuition fees. Early application scholarships reward proactive students and help them secure their place at IED.
Country-Specific Scholarships: IED offers country-specific scholarships for international students from certain regions. These scholarships are tailored to students from specific countries and are intended to support diversity and international collaboration within the institution.
Graduates of the Master of Arts in Visual Communication at Istituto Europeo di Design (IED), Italy have a wide array of career opportunities in the creative industries. This program equips students with the necessary skills and knowledge to excel in various roles related to visual design, digital media, branding, and advertising.
Graphic Designer: Develop visual concepts, create layouts, and design digital and print materials for businesses, advertising agencies, and non-profit organizations.
Art Director: Lead creative teams, conceptualize visual campaigns, and oversee the design process for advertising, branding, and digital media projects.
Brand Strategist: Work with companies to create and manage their visual identity, ensuring brand consistency and effective communication with target audiences.
Creative Director: Oversee the creative direction of projects, managing teams of designers, photographers, and videographers, and ensuring that visual communication aligns with the brand’s message and objectives.
Interactive Designer: Design and develop engaging digital experiences, including websites, mobile apps, and multimedia projects that interact with users in innovative ways.
UX/UI Designer: Focus on user-centered design to create intuitive, visually appealing, and functional interfaces for digital platforms.
Visual Identity Designer: Specialize in designing visual assets that represent a company’s identity, including logos, typography, and color schemes.
Motion Graphic Designer: Create animated graphics and videos for various platforms, including advertisements, films, and websites.
Digital Marketing Specialist: Develop and implement visual content strategies for digital marketing campaigns, including social media, websites, and email marketing.
Freelance Designer/Consultant: Provide design services on a project-by-project basis for clients in various sectors, offering flexibility and the ability to work on diverse creative projects.
