Master in Design - Innovation, Strategy and Product

Program Overview

The Master in Design - Innovation, Strategy, and Product at Istituto Europeo di Design (IED), Italy, is designed to provide students with advanced knowledge and practical skills in product design, innovation management, and strategic thinking. This program bridges the gap between creativity and business, equipping students to tackle challenges in the dynamic world of design and product development. It focuses on a holistic approach to design, enabling students to create innovative products that respond to both market needs and sustainable practices. The program is tailored for professionals who wish to enhance their design expertise while gaining a deep understanding of strategy and innovation processes in a global context.

Curriculum: The curriculum of the Master in Design - Innovation, Strategy, and Product at IED is structured to provide a balance of theoretical foundations and hands-on experience. The program begins with a comprehensive introduction to the principles of design thinking, innovation strategies, and market research. Students then dive deeper into specific topics such as product development, sustainable design, brand strategy, and the integration of digital technologies into product design processes. Throughout the program, students are exposed to various design tools, methods, and techniques that help them conceptualize, prototype, and bring their ideas to life. They work on case studies, real projects, and collaborative assignments, providing them with valuable experience in addressing complex design challenges. The curriculum also includes lectures and workshops on innovation management, design leadership, and the role of design in shaping business strategies, which help students gain a well-rounded perspective on the design industry.

Research Focus: Research in the Master in Design - Innovation, Strategy, and Product at IED focuses on exploring the intersection of design, technology, and business. Students are encouraged to engage with contemporary design issues such as sustainability, the digital transformation of industries, and the ethical implications of design in society. Research is conducted both individually and in groups, with an emphasis on creative problem-solving and innovative thinking. The research aspect of the program allows students to explore new materials, production techniques, and design methodologies. They have the opportunity to work on projects that contribute to advancements in design, product innovation, and strategic thinking. By the end of the program, students will have developed a strong portfolio that showcases their ability to apply research and design concepts to real-world challenges.

Industry Engagement: Industry engagement is a key component of the Master in Design - Innovation, Strategy, and Product program at IED. Students are exposed to the real-world design landscape through partnerships with leading design firms, manufacturers, and innovation-driven companies. These collaborations provide valuable networking opportunities and help students stay up to date with industry trends and best practices. The program features guest lectures, workshops, and site visits by industry professionals, providing students with insights into current design trends, emerging technologies, and business practices. In addition, students are encouraged to work on live projects, allowing them to gain firsthand experience in managing the design process from concept to production. Through internships and industry collaborations, students gain a practical understanding of how design, innovation, and strategy are applied in the professional world. The program’s strong industry connections help graduates transition into the workforce with a competitive edge and a robust professional network.

Global Perspective: IED’s Master in Design - Innovation, Strategy, and Product offers a truly global perspective on design and innovation. The program attracts students from around the world, providing a diverse learning environment where cultural differences and global design trends are explored and embraced. This international exposure is crucial for students who wish to work in multinational companies or manage global design projects. Additionally, the program emphasizes the global challenges of sustainability, technology, and cultural trends in product design. Students gain a deeper understanding of how these challenges affect the design process and how design professionals can adapt to a rapidly changing global market. With access to global research and international industry collaborations, students are prepared to work in diverse markets and make impactful contributions to the global design industry.