Master in Brand Strategy and Management
The Master in Brand Strategy and Management at IED Italy is designed for individuals wh...
Master in Fashion Communication and Styling
Milan
INTAKE: November
Program Overview
The Master in Fashion Communication and Styling at Istituto Europeo di Design (IED), Italy, is designed to prepare students for the dynamic and rapidly evolving fashion communication industry. This program blends the creative and technical aspects of fashion styling with strategic communication, offering students a comprehensive understanding of how to shape brand narratives, engage audiences, and build successful fashion campaigns. The Master’s program focuses on developing the skills needed to manage fashion media, design effective campaigns, and curate visual content for various platforms. Students will also explore how digital technologies and social media are transforming the fashion industry, positioning them to become leaders in fashion communication and styling.
Curriculum: The curriculum of the Master in Fashion Communication and Styling is structured to provide a solid foundation in both fashion styling and communication strategies. Students will cover essential topics such as visual communication, fashion storytelling, brand management, and digital marketing. The program is divided into theoretical and practical modules that ensure students gain hands-on experience in the fashion world. Key courses include fashion photography, social media marketing, fashion journalism, styling techniques for print and digital media, and event planning. Students will also explore the history and evolution of fashion, trends analysis, and the business side of fashion communication. Through a combination of lectures, workshops, and project-based learning, students develop the technical and creative skills necessary to excel in the fashion communication industry.
Research Focus: The research focus of the Master in Fashion Communication and Styling is on the intersection of fashion, communication, and digital media. Students are encouraged to explore the evolving role of social media, influencers, and online platforms in shaping contemporary fashion trends and consumer behavior. The program emphasizes the importance of understanding cultural contexts, fashion consumption patterns, and the impact of digital technologies on traditional fashion communication methods. Students engage in independent research projects where they can investigate topics such as sustainable fashion communication, the influence of digital influencers, and the integration of e-commerce and fashion media. The research component encourages students to critically assess the current trends in fashion communication while envisioning future industry developments.
Industry Engagement: Industry engagement is a core element of the Master in Fashion Communication and Styling at IED. The program is closely linked to the fashion and media industries, providing students with valuable opportunities to interact with industry professionals. Through collaborations with fashion brands, magazines, PR agencies, and digital marketing firms, students are exposed to real-world challenges and practices. They will participate in live projects, internships, and workshops led by professionals from the fashion communication sector, enhancing their practical knowledge and networking opportunities. This direct engagement with the industry enables students to build strong connections, gain insight into the latest trends, and receive mentorship from experts in the field.
Global Perspective: The Master in Fashion Communication and Styling at IED adopts a global perspective, preparing students to work in an international context. The program explores the global fashion market, examining the cultural differences in fashion communication and consumer behavior across regions. Students are encouraged to think globally, studying fashion trends from various countries, and considering how to craft communication strategies that resonate with diverse audiences. IED's international network of alumni, faculty, and industry partners further enhances this global outlook, offering students the opportunity to collaborate with peers from different backgrounds and gain insights into the fashion communication practices in different parts of the world. This global perspective ensures that students are equipped to work in global fashion markets and manage international campaigns.
Location
Milan
Score
Tuition Fee
€ 20100
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
Istituto Europeo di Design (IED) offers a range of scholarship opportunities designed to support international students pursuing their studies at the institution. These scholarships are aimed at providing financial assistance to talented and motivated students from around the world, enabling them to access high-quality education in the fields of design, fashion, communication, and visual arts.
Merit-Based Scholarships: These scholarships are awarded to students who demonstrate outstanding academic performance and creative potential. Merit-based scholarships are highly competitive and are offered to students who show exceptional talent in their chosen field of study. These scholarships are typically awarded on the basis of the student’s portfolio and academic achievements.
Financial Aid Scholarships: Financial aid scholarships are offered to students who demonstrate a need for financial assistance. These scholarships aim to make education more accessible by covering part of the tuition fees. International students from countries with economic challenges can apply for financial aid to help alleviate the cost of their studies.
Early Application Scholarships: Students who apply early for admission to IED may be eligible for early application scholarships. These scholarships are designed to encourage students to complete their applications in advance and can provide a discount on tuition fees. Early application scholarships reward proactive students and help them secure their place at IED.
Country-Specific Scholarships: IED offers country-specific scholarships for international students from certain regions. These scholarships are tailored to students from specific countries and are intended to support diversity and international collaboration within the institution.
Graduates of the Master in Fashion Communication and Styling at Istituto Europeo di Design (IED), Italy, are equipped with the skills and knowledge to pursue a variety of exciting and dynamic careers in the fashion communication industry. As fashion continues to evolve with digital media and global trends, the demand for skilled professionals in this field has never been higher.
Fashion Stylist: Graduates can work as fashion stylists, curating looks for fashion editorials, advertising campaigns, photo shoots, and celebrity styling. Their expertise in visual storytelling helps brands and magazines create compelling images that capture the essence of fashion trends.
Fashion PR Specialist: In this role, professionals manage the public image and media relationships of fashion brands, designers, and retailers. Graduates will help craft press releases, manage media outreach, and organize events such as fashion shows and product launches to enhance brand visibility.
Digital Marketing Specialist: With a focus on social media, influencers, and digital content, graduates can work as digital marketing specialists for fashion brands or marketing agencies. Their role includes managing online campaigns, creating engaging content, and analyzing social media metrics to boost brand awareness.
Fashion Journalist: For those with a passion for writing, the fashion journalism career path offers opportunities to contribute to fashion magazines, online platforms, or blogs. Graduates can cover trends, designers, fashion events, and in-depth industry analysis while engaging readers through their written content.
Brand Consultant: Graduates can work as fashion brand consultants, helping fashion companies define their brand identity, communication strategies, and market positioning. This role involves advising brands on how to connect with their target audience and create cohesive branding through messaging, visuals, and marketing.
Fashion Event Planner: In this role, graduates can plan and coordinate fashion-related events such as runway shows, product launches, and promotional activities. Their expertise in communication and styling allows them to create memorable experiences that resonate with attendees and enhance brand reputation.
Fashion Content Creator: Graduates with a flair for digital content creation can build a career as a fashion influencer, blogger, or YouTube personality. By sharing styling tips, product reviews, and fashion trends, they can engage a global audience while promoting fashion brands and products.
Social Media Manager: Fashion brands and designers need skilled professionals to manage their social media presence. Graduates can oversee content creation, posting schedules, and community engagement across platforms like Instagram, TikTok, and Twitter, ensuring that brands stay connected with their followers.
Fashion Creative Director: Graduates with extensive experience and a creative vision may pursue a leadership role as a creative director for fashion brands, magazines, or advertising agencies. They will oversee the conceptualization and execution of campaigns, ensuring the visual and narrative elements align with the brand’s message.
Fashion E-commerce Specialist: With the growing trend of online shopping, fashion e-commerce specialists are in high demand. Graduates can help brands develop and optimize their online stores, manage product listings, and create compelling digital experiences that drive sales.
Fashion Marketing Manager: Graduates may choose a career in fashion marketing, focusing on promoting fashion products and increasing brand visibility through various channels. They may create marketing strategies, run advertising campaigns, and analyze sales data to improve brand reach and profitability.
Styling for Film & Television: Some graduates choose to apply their skills to costume design and styling for the entertainment industry. This can include working with production teams to style actors, actresses, and other talent for film, television, and theatre.
Sustainability Specialist in Fashion: With sustainability becoming a priority in the fashion industry, graduates can work in roles focused on promoting and implementing eco-friendly practices in fashion communication and styling, helping brands align with sustainable values.
Fashion Educator or Lecturer: Graduates with a passion for teaching can become educators, sharing their expertise in fashion communication, styling, and media. They can teach at universities, design schools, or hold workshops to inspire the next generation of fashion professionals.
