Master in Brand Strategy and Management
The Master in Brand Strategy and Management at IED Italy is designed for individuals wh...
Master in Brand Design for Hospitality
Florence
INTAKE: November
Program Overview
The Master in Brand Design for Hospitality at Istituto Europeo di Design (IED), Italy, offers an innovative curriculum designed to equip students with the expertise needed to excel in the rapidly evolving hospitality sector. Focusing on brand development, design, and communication, this program explores how brands can create immersive and memorable experiences in the hospitality industry. Students will delve into various aspects of brand management, including visual identity, customer experience, marketing strategies, and digital presence, all tailored specifically to the unique needs of the hospitality sector. By combining strategic thinking with creative design skills, the program prepares students to work in high-level branding and marketing positions within global hospitality companies.
Curriculum: The curriculum of the Master in Brand Design for Hospitality is carefully crafted to provide a blend of theoretical knowledge and practical experience, focusing on core areas such as brand identity, customer experience design, digital marketing, and branding strategies tailored to the hospitality sector. The program covers subjects like the fundamentals of brand management, experiential design, and the integration of new media and digital technologies in branding. Key courses include branding strategy development, hospitality service design, communication and digital strategies, and experiential marketing. Students will also engage in hands-on projects, developing real-world solutions for brands in the hospitality industry. The curriculum emphasizes creative problem-solving, allowing students to apply their learning in a collaborative environment while working on live briefs and assignments from industry partners.
Research Focus: The research focus of the Master in Brand Design for Hospitality centers on the intersection of design, branding, and customer experience in the hospitality industry. Students are encouraged to explore topics such as the evolution of hospitality branding in the digital age, the role of design in shaping consumer perceptions, and the development of immersive brand experiences. The program also focuses on the impact of technology and social media on brand communication and customer loyalty in the hospitality sector. Research projects may involve examining how brands can adapt to shifting consumer expectations, the role of sustainability in hospitality branding, and the integration of digital and physical experiences in the design of hospitality spaces. By engaging in research, students can contribute to the development of innovative strategies that will shape the future of hospitality branding.
Industry Engagement: Industry engagement plays a pivotal role in the Master in Brand Design for Hospitality. The program offers students numerous opportunities to interact with leading professionals in the hospitality and design sectors through internships, guest lectures, and industry collaborations. Students will work on live projects and case studies provided by renowned hospitality brands, gaining first-hand experience in addressing real-world branding challenges. Through these industry connections, students will learn to navigate the specific demands of the hospitality sector, from hotel and restaurant branding to service design and digital marketing. Additionally, IED’s established partnerships with global brands and design agencies ensure that students are exposed to cutting-edge trends, innovations, and best practices in the hospitality branding field.
Global Perspective: The Master in Brand Design for Hospitality at IED emphasizes a global perspective, preparing students to work in an international context. The program attracts students from all over the world, fostering a diverse learning environment where different cultural perspectives on hospitality and branding are shared and discussed. Through case studies, international collaborations, and a curriculum that covers global branding strategies, students are encouraged to think globally while tailoring their work to local markets and specific cultural needs. IED’s strong international network of alumni, industry professionals, and partner organizations also provides students with access to a range of global opportunities and insights into the hospitality design and branding sectors worldwide.
Location
Florence
Score
Tuition Fee
€ 20100
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
Istituto Europeo di Design (IED) offers a range of scholarship opportunities designed to support international students pursuing their studies at the institution. These scholarships are aimed at providing financial assistance to talented and motivated students from around the world, enabling them to access high-quality education in the fields of design, fashion, communication, and visual arts.
Merit-Based Scholarships: These scholarships are awarded to students who demonstrate outstanding academic performance and creative potential. Merit-based scholarships are highly competitive and are offered to students who show exceptional talent in their chosen field of study. These scholarships are typically awarded on the basis of the student’s portfolio and academic achievements.
Financial Aid Scholarships: Financial aid scholarships are offered to students who demonstrate a need for financial assistance. These scholarships aim to make education more accessible by covering part of the tuition fees. International students from countries with economic challenges can apply for financial aid to help alleviate the cost of their studies.
Early Application Scholarships: Students who apply early for admission to IED may be eligible for early application scholarships. These scholarships are designed to encourage students to complete their applications in advance and can provide a discount on tuition fees. Early application scholarships reward proactive students and help them secure their place at IED.
Country-Specific Scholarships: IED offers country-specific scholarships for international students from certain regions. These scholarships are tailored to students from specific countries and are intended to support diversity and international collaboration within the institution.
Graduates of the Master in Brand Design for Hospitality at Istituto Europeo di Design (IED), Italy, are well-equipped to pursue a wide range of career opportunities within the global hospitality and branding industries. The specialized skills acquired through the program make graduates highly attractive to top-tier companies that seek expertise in creating powerful, memorable brand experiences for hospitality clients.
Brand Manager: Graduates can work as brand managers for hotels, resorts, restaurants, and travel companies, overseeing the development, positioning, and communication of a brand to ensure it resonates with target audiences.
Hospitality Marketing Strategist: With a strong understanding of branding and marketing, graduates can manage marketing strategies for hospitality brands, ensuring consistency across digital and traditional channels to maximize customer engagement and loyalty.
Experience Designer: As experience designers, graduates can focus on creating immersive and memorable customer experiences for hotels, luxury resorts, and restaurants, ensuring that every touchpoint reflects the brand’s identity and values.
Brand Consultant: Graduates can take on roles as brand consultants, advising hospitality companies on how to develop and maintain a strong brand identity, adapt to market trends, and engage customers through innovative marketing campaigns.
Creative Director: With their expertise in brand design and creative processes, graduates can lead teams to design and execute branding projects, ensuring that visual identities align with strategic goals in the hospitality sector.
Hotel/Restaurant Owner or Manager: Some graduates may decide to start their own hospitality businesses, using their brand design and management skills to create unique, well-branded establishments that attract discerning customers.
Social Media Manager for Hospitality Brands: Graduates can manage and optimize the online presence of hospitality brands by creating engaging social media campaigns that align with the company’s identity, target audience, and objectives.
Interior Designer for Hospitality Brands: With expertise in the intersection of brand design and space, graduates can work as interior designers for hotels, resorts, and restaurants, ensuring that the physical environment mirrors the brand’s visual identity and enhances the customer experience.
Event Manager and Brand Activation Specialist: Graduates can organize events and brand activations for hospitality brands, focusing on experiential marketing campaigns that allow customers to engage with a brand in meaningful ways.
Luxury Brand Specialist: In the high-end hospitality sector, graduates can work as specialists in luxury branding, managing the reputation and image of prestigious hotels, resorts, and services targeting affluent consumers.
Sustainability and Eco-Branding Specialist: With a growing demand for sustainability in hospitality, graduates can focus on eco-friendly branding strategies, helping hospitality businesses incorporate environmental responsibility into their brand identity and offerings.
Freelance Brand Designer: Many graduates choose to freelance, offering consulting services and developing brand identities for various hospitality clients, such as boutique hotels, fine dining restaurants, and luxury travel agencies.
