Master in Brand Strategy and Management
The Master in Brand Strategy and Management at IED Italy is designed for individuals wh...
Master in Graphic Design - Focus on New media
Florence
INTAKE: November
Program Overview
The Master in Graphic Design with a focus on New Media at Istituto Europeo di Design (IED), Italy, is a cutting-edge program designed to equip students with the advanced skills required to thrive in the ever-evolving field of graphic design. This program focuses on the integration of traditional design principles with the latest developments in digital and new media platforms. Students will gain expertise in designing for interactive environments, digital experiences, and multimedia content, making them adaptable to the demands of contemporary design industries. By merging design theory with technical proficiency, the program prepares students to create engaging, innovative, and impactful designs in a digital-first world.
Curriculum: The curriculum for the Master in Graphic Design - Focus on New Media at IED is designed to provide students with a comprehensive understanding of graphic design, alongside a deep dive into the digital and multimedia landscape. The courses cover a variety of essential topics, including interactive design, digital typography, motion graphics, web design, and digital illustration. Additionally, students learn about user experience (UX) design, digital branding, and the integration of graphic design across multiple platforms, such as websites, apps, and digital advertising. The program also emphasizes the development of creative problem-solving skills, allowing students to conceptualize and execute innovative design solutions for a wide range of media. In practical terms, students will work on projects that require them to combine visual storytelling with new technologies, ensuring they are prepared to create designs that resonate with modern audiences.
Research Focus: The research focus of the Master in Graphic Design - Focus on New Media is centered around the dynamic intersection of graphic design and digital technologies. Students are encouraged to explore the possibilities of graphic design in interactive and immersive digital environments, including virtual and augmented reality, web applications, and multimedia installations. Research themes include the role of design in digital culture, the impact of new media on visual communication, and how technology can be leveraged to enhance user engagement. The program also encourages students to investigate the relationship between graphic design and social media, exploring how designers can create content that connects with diverse online communities. Students are expected to develop innovative design solutions that respond to the changing demands of digital platforms and the global communication landscape.
Industry Engagement: Industry engagement is a key component of the Master in Graphic Design - Focus on New Media at IED. The program is built around partnerships with leading design studios, agencies, and tech companies, providing students with opportunities to gain real-world experience. Through internships, collaborative projects, and workshops with professionals, students will develop a strong portfolio of work that is aligned with industry standards. IED’s strong ties to the creative industries also allow students to network with professionals, attend design events, and stay up to date with the latest trends in the field. The curriculum integrates live briefs and projects, giving students the chance to work on current, relevant design challenges that are faced by companies in the new media landscape. This industry exposure ensures that graduates are not only technically skilled but also well-connected and prepared for the demands of the professional world.
Global Perspective: The Master in Graphic Design - Focus on New Media at IED emphasizes a global perspective, preparing students to work in diverse cultural contexts and design for international audiences. The program attracts students from around the world, creating a rich, multicultural environment that fosters the exchange of ideas and perspectives. The curriculum includes case studies and projects that examine global design trends, the impact of cultural differences on design, and the growing importance of digital communication in a globalized world. Students are encouraged to think globally while considering local design challenges, and they will have the opportunity to create designs that resonate with a wide array of cultural and social backgrounds. IED’s international network of partners and alumni ensures that students have access to a wide range of global opportunities and insights into the design industry worldwide.
Location
Florence
Score
Tuition Fee
€ 20100
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
Istituto Europeo di Design (IED) offers a range of scholarship opportunities designed to support international students pursuing their studies at the institution. These scholarships are aimed at providing financial assistance to talented and motivated students from around the world, enabling them to access high-quality education in the fields of design, fashion, communication, and visual arts.
Merit-Based Scholarships: These scholarships are awarded to students who demonstrate outstanding academic performance and creative potential. Merit-based scholarships are highly competitive and are offered to students who show exceptional talent in their chosen field of study. These scholarships are typically awarded on the basis of the student’s portfolio and academic achievements.
Financial Aid Scholarships: Financial aid scholarships are offered to students who demonstrate a need for financial assistance. These scholarships aim to make education more accessible by covering part of the tuition fees. International students from countries with economic challenges can apply for financial aid to help alleviate the cost of their studies.
Early Application Scholarships: Students who apply early for admission to IED may be eligible for early application scholarships. These scholarships are designed to encourage students to complete their applications in advance and can provide a discount on tuition fees. Early application scholarships reward proactive students and help them secure their place at IED.
Country-Specific Scholarships: IED offers country-specific scholarships for international students from certain regions. These scholarships are tailored to students from specific countries and are intended to support diversity and international collaboration within the institution.
Graduates of the Master in Graphic Design - Focus on New Media at Istituto Europeo di Design (IED), Italy, are well-positioned to pursue diverse and exciting careers in the rapidly evolving field of graphic design. The program equips students with advanced skills in digital design, interactive media, and new media platforms, making them highly sought-after professionals in a variety of industries.
Digital Designer: Graduates can work as digital designers, creating engaging and visually appealing digital content for websites, mobile apps, and digital advertising campaigns.
Web Designer: With expertise in web design and user experience (UX), graduates can design user-friendly, visually compelling websites for businesses, e-commerce platforms, and organizations.
Motion Graphic Designer: Graduates can take on roles as motion graphic designers, working on video animations, dynamic visuals, and interactive multimedia content for TV, film, advertising, and online platforms.
UI/UX Designer: Students can become UI/UX designers, focusing on designing seamless and intuitive interfaces for digital products and services, ensuring that users have a smooth, engaging experience with technology.
Branding and Digital Marketing Specialist: With knowledge of digital branding, graduates can work in branding and marketing, helping companies to build a strong online presence and create digital campaigns that resonate with audiences.
Interactive Designer: Graduates can specialize in creating interactive and immersive digital experiences, such as virtual reality (VR) and augmented reality (AR) environments, games, or interactive installations.
Social Media Content Creator: With expertise in visual storytelling and digital media, graduates can manage content creation for social media platforms, helping businesses or individuals build their digital presence.
Graphic Design Educator: Graduates with a passion for teaching may pursue careers as educators, instructing future designers at universities, design schools, or online platforms.
Freelance Graphic Designer: Many graduates choose to freelance, working independently for a variety of clients, offering services such as branding, digital design, and media strategy.
Design Consultant: Graduates may also become consultants for companies, advising on design strategies, digital campaigns, and the implementation of new media technologies in marketing and branding.
