Master in Brand Strategy and Management
The Master in Brand Strategy and Management at IED Italy is designed for individuals wh...
Master in Fashion Marketing
Milan
INTAKE: November
Program Overview
The Master in Fashion Marketing at IED offers students a comprehensive understanding of how to navigate the dynamic fashion industry. This program is designed for individuals who are passionate about fashion and marketing and want to develop the skills needed to succeed in the competitive fashion marketing field. Students will gain insights into global fashion trends, branding, consumer behavior, and digital marketing, all while focusing on the practical application of this knowledge in the real world. Through theoretical learning, industry collaborations, and practical experiences, the program equips students with the skills to manage fashion brands, launch marketing campaigns, and drive customer engagement.
Curriculum: The Master in Fashion Marketing curriculum combines theory with hands-on learning, focusing on key aspects of marketing in the fashion industry. Core modules include marketing strategy, brand management, digital marketing, fashion communication, consumer behavior, and retail management. Students also learn about market analysis, sustainable marketing practices, and how to engage with fashion influencers and media. The program places a strong emphasis on the use of digital tools for marketing, such as social media strategies, e-commerce, and the latest marketing technologies used by fashion brands. This curriculum is designed to create well-rounded professionals who understand both the creative and business sides of fashion marketing.
Research Focus: The Master in Fashion Marketing at IED encourages students to engage in research that explores current trends, challenges, and opportunities in the fashion marketing field. The program’s research focus includes studying consumer behavior, digital marketing innovations, and the evolving role of sustainability in fashion. Students investigate how digital technologies like AI, augmented reality, and social media are transforming the way fashion brands interact with customers. Research also delves into the global nature of fashion marketing, examining how brands can appeal to diverse audiences across different cultural contexts. Students’ research efforts help them stay at the forefront of the rapidly changing fashion marketing landscape.
Industry Engagement: Industry engagement is a key component of the Master in Fashion Marketing program at IED. The school has established strong relationships with leading fashion brands, marketing agencies, and influencers, providing students with numerous opportunities to gain practical experience. Students have access to internships, live projects, and guest lectures from industry professionals. These collaborations allow students to apply their theoretical knowledge to real-world challenges, fostering skills in strategic marketing, brand management, and consumer relations. IED’s strong ties to the fashion industry help students build a professional network that is vital for their careers.
Global Perspective: The Master in Fashion Marketing at IED offers a global perspective on fashion marketing, preparing students to work in international markets and understand the global dynamics of the fashion industry. Students explore global fashion trends, consumer behavior across different regions, and marketing strategies for international brands. The program also emphasizes the role of digital platforms, which have made it easier for fashion brands to reach a worldwide audience. By learning about diverse cultural preferences, students gain the skills to market fashion products successfully in a variety of global contexts, whether through online platforms, retail spaces, or social media channels.
Location
Milan
Score
Tuition Fee
€ 20100
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
Istituto Europeo di Design (IED) offers a range of scholarship opportunities designed to support international students pursuing their studies at the institution. These scholarships are aimed at providing financial assistance to talented and motivated students from around the world, enabling them to access high-quality education in the fields of design, fashion, communication, and visual arts.
Merit-Based Scholarships: These scholarships are awarded to students who demonstrate outstanding academic performance and creative potential. Merit-based scholarships are highly competitive and are offered to students who show exceptional talent in their chosen field of study. These scholarships are typically awarded on the basis of the student’s portfolio and academic achievements.
Financial Aid Scholarships: Financial aid scholarships are offered to students who demonstrate a need for financial assistance. These scholarships aim to make education more accessible by covering part of the tuition fees. International students from countries with economic challenges can apply for financial aid to help alleviate the cost of their studies.
Early Application Scholarships: Students who apply early for admission to IED may be eligible for early application scholarships. These scholarships are designed to encourage students to complete their applications in advance and can provide a discount on tuition fees. Early application scholarships reward proactive students and help them secure their place at IED.
Country-Specific Scholarships: IED offers country-specific scholarships for international students from certain regions. These scholarships are tailored to students from specific countries and are intended to support diversity and international collaboration within the institution.
Graduates of the Master in Fashion Marketing from IED have a broad range of career opportunities within the fashion industry. These careers span across marketing, branding, retail, and digital media sectors, where graduates apply their strategic, creative, and analytical skills.
Fashion Marketing Manager: Fashion marketing managers are responsible for developing and executing marketing strategies for fashion brands. They oversee promotional campaigns, digital marketing efforts, and brand positioning, ensuring the company resonates with its target audience. They often work closely with designers, advertisers, and influencers to bring a brand’s vision to life.
Brand Manager: A fashion brand manager handles the overall image, development, and promotion of a fashion brand. They ensure that the brand’s values and identity are communicated effectively to consumers through different channels, including advertising, digital platforms, and retail.
E-commerce Manager: With the growing importance of online shopping, e-commerce managers in the fashion industry handle the management of online stores. They work on optimizing the website, developing online marketing campaigns, and enhancing the user experience to boost sales.
Social Media Manager: In today’s digital world, social media plays a crucial role in fashion marketing. Social media managers develop content strategies for platforms like Instagram, TikTok, and Facebook, engaging directly with customers and boosting brand awareness. They are also responsible for managing brand partnerships with influencers and content creators.
Fashion PR and Communications Manager: Public relations (PR) and communications managers in fashion are responsible for managing a brand’s public image, organizing fashion shows, and maintaining relationships with the media. They focus on getting media coverage, handling press releases, and positioning the brand positively in the public eye.
Fashion Retail Manager: Retail managers in fashion oversee the operation of fashion stores and boutiques. They are involved in managing sales teams, customer service, merchandising, and product placement. They also ensure that the retail environment reflects the brand's identity and appeals to consumers.
Market Research Analyst: Fashion marketing requires in-depth research into consumer behavior, market trends, and sales patterns. Market research analysts collect and analyze data on fashion trends, consumer preferences, and competitor strategies to help brands make informed decisions.
Product Manager: Product managers are responsible for overseeing the development, pricing, and marketing of fashion products. They ensure that products meet customer needs, are competitive in the market, and align with the brand’s image.
Sustainability and Ethical Fashion Consultant: With sustainability becoming a key factor in the fashion industry, many graduates work as consultants, advising brands on how to implement eco-friendly practices, reduce waste, and create sustainable products and marketing strategies.
Fashion Event Coordinator: Fashion event coordinators organize fashion shows, exhibitions, and product launches. They manage all aspects of an event, from logistics to guest lists, ensuring that the event runs smoothly and aligns with the brand's vision.
