Master in Brand Strategy and Management
The Master in Brand Strategy and Management at IED Italy is designed for individuals wh...
Master in Brand Strategy and Management
Milan
INTAKE: November
Program Overview
The Master in Brand Strategy and Management at IED Italy is designed for individuals who aspire to understand and manage the complexities of brand identity in today’s competitive global marketplace. The program offers a comprehensive blend of theoretical knowledge and practical skills, focusing on the development, positioning, and management of brands. Students learn how to strategically plan, analyze, and communicate brand values across multiple platforms and through various media.
Curriculum: The curriculum of the Master in Brand Strategy and Management is structured to provide students with a balanced mix of strategic insights and creative thinking. The program covers subjects such as brand positioning, brand communication, market research, consumer behavior, and digital strategies. Through workshops and hands-on projects, students engage with real-world case studies, allowing them to apply theoretical concepts to practical situations. The course also explores aspects like innovation management, sustainability in branding, and branding in the digital age.
Research Focus: IED’s research in the Master in Brand Strategy and Management is centered on understanding the evolving dynamics of brand management in a rapidly changing global environment. The focus is on developing new methodologies for analyzing market trends, consumer behavior, and emerging technologies that influence branding. Additionally, students are encouraged to engage in research activities that explore the relationship between brand identity and cultural, social, and technological shifts, ensuring that the learning experience is relevant and forward-thinking.
Industry Engagement: One of the standout features of the program is its emphasis on industry engagement. IED collaborates with leading brands, advertising agencies, and multinational companies, allowing students to gain exposure to the professional world through internships, guest lectures, and networking events. These partnerships offer students direct access to professionals in the field, giving them invaluable insights into current industry practices, trends, and challenges.
Global Perspective: With a strong global outlook, the Master in Brand Strategy and Management at IED encourages students to think beyond national borders and develop strategies for brands that resonate with diverse cultural and market needs. The program’s international faculty, combined with its exposure to global industry leaders and case studies, ensures that students are well-equipped to navigate the challenges of managing brands on a global scale.
Location
Milan
Score
Tuition Fee
€ 20100
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
Istituto Europeo di Design (IED) offers a range of scholarship opportunities designed to support international students pursuing their studies at the institution. These scholarships are aimed at providing financial assistance to talented and motivated students from around the world, enabling them to access high-quality education in the fields of design, fashion, communication, and visual arts.
Merit-Based Scholarships: These scholarships are awarded to students who demonstrate outstanding academic performance and creative potential. Merit-based scholarships are highly competitive and are offered to students who show exceptional talent in their chosen field of study. These scholarships are typically awarded on the basis of the student’s portfolio and academic achievements.
Financial Aid Scholarships: Financial aid scholarships are offered to students who demonstrate a need for financial assistance. These scholarships aim to make education more accessible by covering part of the tuition fees. International students from countries with economic challenges can apply for financial aid to help alleviate the cost of their studies.
Early Application Scholarships: Students who apply early for admission to IED may be eligible for early application scholarships. These scholarships are designed to encourage students to complete their applications in advance and can provide a discount on tuition fees. Early application scholarships reward proactive students and help them secure their place at IED.
Country-Specific Scholarships: IED offers country-specific scholarships for international students from certain regions. These scholarships are tailored to students from specific countries and are intended to support diversity and international collaboration within the institution.
Graduates of the Master in Brand Strategy and Management from IED have a wide array of career opportunities available in the dynamic world of branding, marketing, and communications.
Brand Manager: As a brand manager, professionals are responsible for overseeing the development, positioning, and performance of a brand. They ensure that brand strategies align with market trends, consumer behavior, and business goals.
Marketing Director: A marketing director leads marketing efforts to increase brand visibility, drive customer engagement, and improve market positioning. They oversee marketing teams and guide strategic decision-making for long-term brand growth.
Advertising Manager: Graduates can pursue careers in advertising management, focusing on crafting compelling brand stories, managing ad campaigns, and collaborating with agencies to create impactful advertisements across various media platforms.
Creative Director: In this role, professionals are responsible for managing creative processes and ensuring the aesthetic and conceptual integrity of brand communications. They collaborate with designers, copywriters, and marketers to build strong brand identities.
Digital Brand Strategist: As a digital brand strategist, professionals are involved in crafting and executing strategies that connect a brand with digital audiences. They focus on enhancing the online presence of brands through social media, content marketing, SEO, and other digital channels.
Market Research Analyst: Professionals can also work as market research analysts, gathering and analyzing data to understand consumer behavior, market trends, and the competitive landscape. Their insights are crucial for shaping branding and marketing strategies.
Public Relations Manager: PR managers help maintain and enhance the public image of brands. They develop and implement communication strategies that promote a brand’s reputation through media, events, and crisis management.
Brand Consultant: As consultants, professionals offer expertise to companies looking to improve their brand strategies. They work with businesses to define brand identities, craft messaging strategies, and guide them through branding transformations.
Entrepreneur: Some graduates choose to start their own businesses or consulting agencies, applying their branding knowledge to launch new products, services, or creative ventures.
