Master in Business Analytics and Data Science
The Master in Business Analytics and Data Science at Polimi Graduate School of Manageme...
International Master in Media and Communication Management
Milan
INTAKE: October
Program Overview
The International Master in Media and Communication Management at Polimi Graduate School of Management is designed for individuals aiming to become leaders in the rapidly evolving media and communication industries. This program provides a comprehensive understanding of how media organizations operate, focusing on strategic communication, content creation, and digital transformation. With a particular emphasis on integrating new technologies, consumer behavior insights, and media trends, students are prepared to tackle the challenges of managing communication in the modern world. This master’s program offers a unique blend of business management skills and media-specific knowledge, equipping graduates to lead in various media, public relations, advertising, and communication roles across global organizations.
Curriculum: The curriculum of the International Master in Media and Communication Management is interdisciplinary, combining media studies with strategic management principles. Key courses in the program include Media Management, Strategic Communication, Content Marketing, Media Innovation, and Digital Media. The program also covers areas such as Media Law, Advertising Strategies, and Public Relations, helping students understand both the business and legal aspects of the media industry. In addition, courses focused on data analytics and media consumption patterns provide students with the skills needed to manage and interpret audience metrics, enabling more effective decision-making. The curriculum includes project-based learning and real-world case studies, offering practical insights into the challenges faced by media organizations. Students also have the opportunity to specialize in areas such as Digital Marketing, Public Relations, and Media Strategy.
Research Focus: Polimi Graduate School of Management focuses its research efforts on the intersection of media management, technology, and consumer engagement. Research in this program revolves around understanding how media organizations adapt to digitalization, the impact of new media technologies on communication strategies, and how audience behaviors and preferences shape content delivery. Students have the opportunity to engage in research projects that explore emerging trends such as social media marketing, digital content creation, and the influence of artificial intelligence and big data on media management. This research-driven approach allows students to explore the evolving media landscape and equips them with the analytical tools needed to address industry challenges.
Industry Engagement: Industry engagement is a central element of the International Master in Media and Communication Management. Students benefit from Polimi's strong connections with leading media companies, agencies, and corporations, providing opportunities for internships, industry visits, and networking events. Guest lectures and seminars from industry professionals offer real-world perspectives on current trends, challenges, and innovations in media and communication. Collaborating with industry partners on projects gives students the opportunity to apply their learning to practical scenarios, developing skills that are immediately applicable in the workplace. Polimi’s industry-driven approach ensures that students stay at the forefront of the rapidly changing media and communication sector.
Global Perspective: The International Master in Media and Communication Management is designed with a global perspective, attracting a diverse cohort of students from all over the world. The program’s international outlook is reflected in its curriculum, which incorporates global case studies, media trends, and cross-cultural communication strategies. Faculty members bring a global perspective to the program, with expertise in international media markets, global communication networks, and global consumer behavior. Students also benefit from collaborative projects and partnerships with global media organizations, providing them with insights into how communication management differs across various regions and markets. This global exposure equips graduates to lead and manage communication strategies in multinational media organizations.
Location
Milan
Score
Tuition Fee
€ 22000
Postgraduate Entry Requirements
Application Fee: €100
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
Polimi Graduate School of Management (Polimi GSoM) offers a variety of scholarships and financial aid opportunities to support international students in their academic journey. Recognizing the financial challenges that students may face, the school is providing financial assistance to ensure that talented individuals from around the world have access to its world-class programs. These scholarships aim to reward academic excellence, diversity, and potential while encouraging global participation in its academic community.
Merit-Based Scholarships: Polimi GSoM offers merit-based scholarships for exceptional international students. These scholarships are awarded to candidates who demonstrate outstanding academic achievements, leadership potential, and a strong commitment to the field of business management. The scholarships are highly competitive, and successful applicants are recognized for their excellence in academics, professional achievements, and personal qualities. Merit-based scholarships can cover partial or full tuition fees, depending on the candidate’s profile and the specific scholarship criteria.
Diversity and Inclusion Scholarships: To promote diversity and inclusion within its student body, Polimi GSoM provides scholarships specifically aimed at students from underrepresented regions or backgrounds. These scholarships seek to bring together a diverse group of students, enriching the learning experience and promoting cross-cultural understanding. International students from all over the world are encouraged to apply, and the school aims to create a balanced and inclusive academic environment.
Financial Aid Programs: In addition to scholarships, Polimi GSoM offers financial aid programs designed to support international students who demonstrate financial need. These programs provide funding assistance to help cover tuition fees, living expenses, and other academic costs. Financial aid is typically available in the form of need-based grants or loans, which help to ease the financial burden on students pursuing their graduate education at the school.
Partner Scholarships: Polimi GSoM collaborates with several partner institutions and organizations that offer scholarships to international students. These scholarships may be available for students from specific countries or those pursuing particular areas of study. Partner scholarships often come with additional benefits, such as mentorship opportunities, internships, and networking events, further enhancing the student’s academic and professional development.
External Scholarships: International students at Polimi GSoM can also apply for a range of external scholarships offered by government bodies, international organizations, and private foundations. These scholarships are often available to students based on nationality, program of study, or area of research. The school’s international office provides guidance on how to apply for these external funding opportunities, ensuring that students have access to a wide range of financial aid options.
Graduates of the International Master in Media and Communication Management at Polimi Graduate School of Management are equipped with the necessary skills to pursue a wide range of roles in the media, communication, and marketing industries. The program’s interdisciplinary nature prepares students for leadership positions that require expertise in media management, strategic communication, digital marketing, and consumer engagement.
Media Manager: Media managers oversee the production, distribution, and promotion of media content. They manage teams and coordinate efforts to deliver content across different platforms while ensuring profitability and strategic alignment with company goals.
Communication Strategist: Communication strategists develop and implement communication plans for organizations, ensuring clear and effective messaging to both internal and external stakeholders. They work closely with media, public relations teams, and marketing professionals to maintain a company’s public image.
Public Relations Manager: Public relations managers are responsible for maintaining and enhancing an organization’s reputation. They manage media relations, create press releases, and design campaigns that communicate the brand's message to the public in a positive light.
Digital Marketing Manager: Digital marketing managers create online marketing strategies, manage social media platforms, and analyze consumer behavior data to drive brand awareness and engagement. They work with digital tools and platforms to create and execute campaigns that attract and retain customers.
Brand Manager: Brand managers are responsible for overseeing the development and positioning of a brand. They analyze market trends, monitor competitors, and develop marketing strategies that enhance the brand’s image, ensuring it resonates with target audiences.
Content Manager/Content Strategist: Content managers create, curate, and manage digital content across various platforms. They work with teams to design engaging and informative content that aligns with marketing goals and resonates with target consumers.
Social Media Manager: Social media managers create and execute social media strategies, focusing on content creation, engagement, and community building. They use analytics tools to track campaign performance and drive social media marketing success.
Media Planner: Media planners are responsible for selecting the best media channels for advertising campaigns. They analyze consumer behavior and market trends to develop strategies that effectively reach target audiences through the most appropriate channels.
Advertising Manager: Advertising managers oversee the creation and execution of advertising campaigns across various platforms. They collaborate with creative teams, media planners, and clients to ensure that advertisements reach the right audiences and achieve the desired outcomes.
Corporate Communications Manager: Corporate communications managers handle internal and external communication strategies for organizations. They ensure that messaging aligns with the company’s objectives and maintain a consistent voice across all media channels.
