International Master in Marketing Management, Omnichannel & Consumer Analytics

Postgraduate Entry Requirements

Application Fee: €100

Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.

English language proficiency

• MOI letter is a mandatory requirement.

Polimi Graduate School of Management (Polimi GSoM) offers a variety of scholarships and financial aid opportunities to support international students in their academic journey. Recognizing the financial challenges that students may face, the school is providing financial assistance to ensure that talented individuals from around the world have access to its world-class programs. These scholarships aim to reward academic excellence, diversity, and potential while encouraging global participation in its academic community.

Merit-Based Scholarships: Polimi GSoM offers merit-based scholarships for exceptional international students. These scholarships are awarded to candidates who demonstrate outstanding academic achievements, leadership potential, and a strong commitment to the field of business management. The scholarships are highly competitive, and successful applicants are recognized for their excellence in academics, professional achievements, and personal qualities. Merit-based scholarships can cover partial or full tuition fees, depending on the candidate’s profile and the specific scholarship criteria.

Diversity and Inclusion Scholarships: To promote diversity and inclusion within its student body, Polimi GSoM provides scholarships specifically aimed at students from underrepresented regions or backgrounds. These scholarships seek to bring together a diverse group of students, enriching the learning experience and promoting cross-cultural understanding. International students from all over the world are encouraged to apply, and the school aims to create a balanced and inclusive academic environment.

Financial Aid Programs: In addition to scholarships, Polimi GSoM offers financial aid programs designed to support international students who demonstrate financial need. These programs provide funding assistance to help cover tuition fees, living expenses, and other academic costs. Financial aid is typically available in the form of need-based grants or loans, which help to ease the financial burden on students pursuing their graduate education at the school.

Partner Scholarships: Polimi GSoM collaborates with several partner institutions and organizations that offer scholarships to international students. These scholarships may be available for students from specific countries or those pursuing particular areas of study. Partner scholarships often come with additional benefits, such as mentorship opportunities, internships, and networking events, further enhancing the student’s academic and professional development.

External Scholarships: International students at Polimi GSoM can also apply for a range of external scholarships offered by government bodies, international organizations, and private foundations. These scholarships are often available to students based on nationality, program of study, or area of research. The school’s international office provides guidance on how to apply for these external funding opportunities, ensuring that students have access to a wide range of financial aid options.

Graduates of the International Master in Marketing Management, Omnichannel & Consumer Analytics at Polimi Graduate School of Management have access to a broad range of exciting career opportunities across various sectors, thanks to their expertise in marketing strategies, consumer behavior analytics, and omnichannel management. The program prepares students to tackle marketing challenges in both traditional and digital environments, equipping them with the skills necessary to navigate the rapidly evolving landscape of consumer engagement. 

Digital Marketing Manager: As a digital marketing manager, professionals lead and execute online marketing strategies across digital platforms such as social media, search engines, and email marketing. They use data-driven insights to optimize campaigns and improve customer engagement.

Omnichannel Marketing Manager: Omnichannel marketing managers ensure that customers have a consistent and seamless experience across all channels—online and offline. They oversee the integration of digital marketing efforts with traditional marketing channels to enhance brand experience.

Marketing Analyst: Marketing analysts gather and interpret data to inform decision-making. They use tools like Google Analytics and customer data platforms to analyze consumer behavior, trends, and preferences to shape effective marketing campaigns.

Consumer Insights Analyst: These professionals focus on gathering data about consumer behavior and preferences. They work to understand customer needs, predict trends, and provide actionable insights that guide product development, advertising, and marketing strategy.

Brand Manager: Brand managers are responsible for shaping the perception of a brand in the market. They develop and execute strategies to grow the brand's presence, enhance customer loyalty, and maintain a consistent brand identity across all platforms.

E-commerce Manager: E-commerce managers oversee the online sales strategies and operations of companies, ensuring that the website or digital store operates efficiently. They manage product listings, online promotions, and customer service strategies.

Social Media Manager: Social media managers craft strategies to engage consumers through social media platforms, such as Facebook, Instagram, and LinkedIn. They are responsible for content creation, community management, and paid social media campaigns.

Product Marketing Manager: These professionals focus on the marketing aspects of product development, helping companies define and communicate the value of their products. They work closely with sales and R&D teams to ensure that the product meets market demands.

Marketing Communication Specialist: A marketing communication specialist ensures that a company’s message is effectively communicated to its target audience. They handle public relations, advertising, media buying, and internal communication strategies.

Customer Relationship Manager (CRM): CRM specialists manage the relationships between businesses and their customers, leveraging customer data to improve engagement, retention, and loyalty. They implement loyalty programs and strategies that ensure long-term consumer satisfaction.