Masters in Economics and Finance
The Master's in Economics and Finance at LUISS Guido Carli Univers...
MSc in Marketing
Rome
INTAKE: September
Program Overview
The MSc in Marketing at LUISS Guido Carli is a two-year, full-time program designed for students who are passionate about developing innovative marketing strategies and exploring the complexities of the global marketplace. The program is structured to provide a balanced combination of theoretical knowledge and practical skills, with a focus on emerging trends like digital marketing, data analytics, and consumer behavior. The MSc is offered in English, ensuring an international learning experience that attracts students from around the world.
Curriculum: The curriculum of the MSc in Marketing at LUISS Guido Carli is crafted to meet the dynamic needs of the marketing industry. It covers a wide array of topics including consumer psychology, digital media strategies, brand management, marketing research, and data-driven decision-making. The program integrates advanced marketing theories with real-world applications, equipping students with tools to analyze, interpret, and capitalize on current market trends. Specialized modules in digital marketing and global marketing strategies provide students with expertise in areas that are pivotal to modern business environments. Furthermore, students engage in group projects, case studies, and hands-on experience, allowing them to work closely with industry professionals.
Research Focus: LUISS Guido Carli places a strong emphasis on research, and the MSc in Marketing is no exception. The program encourages students to delve into research areas such as digital transformation in marketing, consumer behavior in the digital age, and the impact of artificial intelligence and big data on marketing strategies. Students are provided with opportunities to collaborate with faculty on research projects, contributing to the advancement of marketing knowledge and practices. The university also supports research partnerships with businesses and academic institutions globally, fostering a culture of innovation and critical thinking.
Industry Engagement: LUISS Guido Carli maintains strong connections with the business community, ensuring that the MSc in Marketing program is closely aligned with the needs of industry. Students benefit from internships, guest lectures, and networking events that expose them to leading marketing professionals and thought leaders. The university’s partnerships with top firms across various industries allow students to gain practical insights and valuable experience. These industry links also facilitate job placements and professional opportunities post-graduation. The active involvement of industry professionals in the teaching process enhances the relevance and practicality of the curriculum.
Global Perspective: The MSc in Marketing at LUISS Guido Carli offers a truly global perspective. Students not only learn from world-class faculty but also interact with peers from diverse cultural and academic backgrounds. This international learning environment is enhanced by the university’s global partnerships and exchange programs, which provide students with the opportunity to study abroad and engage in global marketing challenges. The program’s focus on international marketing strategies ensures that graduates are well-prepared to take on leadership roles in multinational corporations and organizations worldwide.
Location
Rome
Score
Tuition Fee
€ 13000
Postgraduate Entry Requirements
Application Fee: €80
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
LUISS Guido Carli offers a variety of scholarship opportunities to support international students in financing their education. These scholarships are designed to recognize academic excellence, assist students in need, and ensure that talented individuals from around the world have access to a high-quality education.
Merit-Based Scholarships: LUISS Guido Carli provides merit-based scholarships to outstanding international students who demonstrate exceptional academic achievements. These scholarships are awarded based on the student's academic performance, with a focus on those who have shown excellence in their previous studies or in their entrance examinations. The merit scholarships help reduce tuition fees and are awarded to students who meet the high academic standards set by the university. These scholarships are highly competitive, and students are encouraged to apply early to increase their chances of being selected.
Need-Based Scholarships: In addition to merit-based scholarships, LUISS Guido Carli also offers need-based scholarships for international students who require financial assistance. These scholarships are designed to support students from lower-income backgrounds who may face challenges in funding their studies. Eligibility for need-based scholarships is determined by the student's financial situation, and applicants must provide detailed documentation regarding their financial status. These scholarships can help cover a portion of the tuition fees and other related expenses.
Special Scholarships and Grants: LUISS Guido Carli provides additional scholarships and grants to support international students pursuing specific programs or areas of study. These include scholarships for students from specific countries or regions, as well as those that focus on particular academic disciplines. The university also offers funding opportunities for students who wish to undertake internships, research projects, or study abroad programs, ensuring that financial barriers do not hinder students' academic and professional growth.
LUISS Guido Carli offers exceptional career support, making it one of the top destinations for students aiming for professional success. The MSc in Marketing program opens doors to a diverse range of career opportunities in the global marketing and business landscape.
Marketing Management Roles: Graduates can take up managerial roles in marketing departments across industries, including FMCG, technology, fashion, and more. Positions such as Marketing Manager, Brand Manager, and Product Manager are common career paths.
Digital Marketing Careers: With a curriculum focused on digital transformation, graduates can excel in roles such as Digital Marketing Specialist, SEO Manager, Social Media Manager, or E-commerce Manager.
Market Research Analyst: The program’s focus on data-driven decision-making equips students to analyze market trends and consumer behavior, leading to careers in market research and data analytics.
Advertising and Creative Strategy: Students can pursue roles in advertising agencies or creative consultancies as Account Managers, Creative Directors, or Advertising Specialists.
Global Marketing Consultant: The international exposure provided by the MSc in Marketing prepares graduates for consultancy roles in multinational companies, helping businesses expand into new markets.
Entrepreneurship and Startups: For those with an entrepreneurial spirit, the program fosters innovative thinking, enabling students to launch their own ventures in marketing, advertising, or digital solutions.
Corporate Communication Roles: Graduates can also explore careers in public relations, corporate communications, and event management, leveraging their marketing expertise.
