Bachelor of Information Management and Multimedia - International Digital Experience Design

Program Overview

The Bachelor of Information Management and Multimedia - International Digital Experience Design at Thomas More - University of Applied Science, Belgium, offers an innovative program that focuses on creating engaging digital experiences for international audiences. This multidisciplinary program blends information management, multimedia design, and digital technology to equip students with the skills required to design user-centric digital products and services. Students are trained to work across various sectors, from e-commerce and entertainment to education and healthcare, all with a focus on international markets. The program emphasizes digital storytelling, UX/UI design, and interaction design, preparing graduates to meet the growing demand for experts in the digital experience design field globally.

Curriculum: The curriculum of the Bachelor of Information Management and Multimedia - International Digital Experience Design is structured to provide students with both technical and creative skills. The program covers topics such as digital experience design, user experience (UX) research, information architecture, interactive media, web development, and graphic design. Students will learn how to create intuitive digital interfaces, build interactive websites, and design mobile apps. The curriculum also includes practical modules in data analysis, digital marketing, and coding, ensuring students understand how to apply technical skills in real-world projects. The combination of theory and hands-on practice allows students to gain a comprehensive understanding of the design and management of digital experiences that engage and delight users. Courses in project management and international business practices also prepare students for leadership roles in the global digital industry.

Research Focus: The research focus of the Bachelor of Information Management and Multimedia - International Digital Experience Design program is centered around understanding the evolving needs of users in a global digital landscape. Students are encouraged to explore topics such as digital user behavior, cross-cultural design, human-computer interaction, immersive technologies (AR/VR), and digital accessibility. The research aims to address challenges in creating inclusive digital experiences that are accessible to users from different cultural backgrounds and technological contexts. In addition, students are invited to explore emerging trends such as artificial intelligence in digital design, machine learning for user personalization, and big data analysis to enhance the digital experience. By focusing on research and innovation, the program ensures that students are equipped to tackle the challenges of designing digital products that meet the needs of international users.

Industry Engagement: Industry engagement is a core aspect of the Bachelor of Information Management and Multimedia - International Digital Experience Design program. Students benefit from partnerships with leading companies in the digital design and technology sectors. They participate in internships, live industry projects, and workshops, where they collaborate with professionals to solve real-world challenges. These collaborations ensure that students gain hands-on experience in designing and developing digital experiences while learning about the latest industry trends and technologies. Additionally, students have the opportunity to engage with industry experts through guest lectures and networking events, which enhance their understanding of the global digital market. By working closely with industry leaders, students build a strong professional network and develop the skills necessary to succeed in the competitive field of international digital experience design.

Global Perspective: The Bachelor of Information Management and Multimedia - International Digital Experience Design program places a strong emphasis on global perspectives, reflecting the increasing importance of designing digital experiences for a worldwide audience. Students are exposed to the complexities of designing for different cultures, languages, and technological environments, ensuring that their digital products are accessible, engaging, and effective across diverse markets. The program also includes opportunities for international collaboration, with students working on cross-border projects and learning about global design standards. Through study abroad opportunities and international partnerships, students gain a deeper understanding of how digital experience design is shaped by regional trends and user preferences. This global outlook prepares graduates to work in multinational companies, global startups, or as independent consultants in the fast-evolving digital experience field.