BSc in Economics- The Economics Programme
The BSc in Economics - The Economics Programme at Linnaeus University ...
MSc in Business and Economics- Marketing
Vaxjo
INTAKE: August
Program Overview
The MSc in Business and Economics - Marketing program at Linnaeus University is a comprehensive and advanced course designed for individuals interested in the dynamics of modern marketing strategies and practices. This two-year program offers an in-depth exploration of marketing theories, market research, consumer behavior, branding, digital marketing, and international marketing. The program is ideal for students seeking to build a career in marketing management, strategic marketing, or marketing research. By combining both theoretical knowledge and practical application, the program prepares graduates to succeed in the fast-paced and evolving global marketing industry. Students will benefit from a mix of academic rigor and real-world exposure, gaining the skills needed to meet the challenges of contemporary marketing.
Curriculum: The curriculum for the MSc in Business and Economics - Marketing at Linnaeus University is designed to provide students with a solid understanding of both business fundamentals and specialized marketing knowledge. Core courses cover topics such as marketing strategy, consumer behavior, digital marketing, and international marketing. Students will also study business economics, market research methodologies, and data analysis techniques, which are essential for making informed marketing decisions. The program places a strong emphasis on developing practical skills through case studies, group projects, and marketing simulations. Additionally, students have the opportunity to choose elective courses that align with their career goals, such as branding, social media marketing, and innovation in marketing. The final thesis project allows students to conduct original research in a marketing-related field, demonstrating their ability to apply their learning to real-world problems.
Research Focus: Research in the MSc in Business and Economics - Marketing program at Linnaeus University is centered on understanding the evolving landscape of global marketing and consumer behavior. Faculty members and students engage in research projects that address current issues in digital marketing, customer relationship management, and the impact of social media on consumer decisions. The research focuses on both qualitative and quantitative methodologies, providing students with the skills needed to conduct robust research in marketing. Key research areas include consumer psychology, brand management, marketing communication, and the effectiveness of marketing strategies in a global context. The program encourages students to engage in research that contributes to both academic knowledge and practical solutions for businesses.
Industry Engagement: Linnaeus University’s MSc in Business and Economics - Marketing program offers strong industry engagement, ensuring that students gain practical experience and insights into the real world of marketing. The university has established connections with leading companies in various sectors, providing students with opportunities to work on live projects, internships, and marketing consultancy assignments. These industry collaborations allow students to apply their theoretical knowledge to real business challenges, gaining hands-on experience in the marketing field. Students also have access to a network of marketing professionals, which enhances their career prospects and provides valuable mentorship and networking opportunities. Regular guest lectures from industry experts and marketing professionals keep students updated on the latest trends and developments in the marketing world.
Global Perspective: The MSc in Business and Economics - Marketing program at Linnaeus University offers a global perspective on marketing, reflecting the international nature of today’s business environment. The curriculum incorporates global marketing strategies, international market entry, and cross-cultural consumer behavior, ensuring that students are prepared to work in multinational companies and diverse cultural settings. The program attracts students from various parts of the world, fostering a multicultural learning environment that enriches the student experience. Additionally, Linnaeus University’s strong international partnerships enable students to participate in exchange programs and research collaborations with universities and businesses around the globe. This global outlook is crucial for students aiming to pursue careers in international marketing, where understanding diverse markets and cultural differences is key to success.
Location
Vaxjo
Score
IELTS 6.5
Tuition Fee
SEK 110650
Postgraduate Entry Requirements
Application Fee: SEK 900
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.0.
- TOEFL: A minimum overall score of 90.
- PTE Academic: A minimum overall score of 62.
Linnaeus University (LNU) offers a range of scholarship opportunities for international students pursuing higher education in Sweden. These scholarships are designed to support students who are required to pay tuition fees, providing financial assistance to make their studies more accessible and affordable.
Linnaeus University Scholarship: The Linnaeus University Scholarship is available to students from non-EU/EEA countries who are required to pay tuition fees for their education in Sweden. This scholarship covers a portion of the tuition fees and is awarded based on academic excellence. It is available for both undergraduate and master’s degree programs and is highly competitive.
Swedish Institute Scholarships: In addition to scholarships offered directly by Linnaeus University, international students may also be eligible for Swedish Institute Scholarships. These scholarships are awarded to students from specific countries and can cover tuition fees, living expenses, travel costs, and insurance. The Swedish Institute’s scholarships aim to promote Sweden as an educational destination while fostering global connections. Interested students should explore the eligibility criteria and application process for these prestigious scholarships through the Swedish Institute's official website.
Other External Scholarships: There are various external scholarships available to international students, including those from international foundations, government programs, and bilateral agreements between Sweden and other countries. International students are encouraged to explore these options through their home countries, international organizations, or third-party scholarship providers.
Scholarships for Specific Programs: Some academic programs at Linnaeus University may also have their own specific scholarships or funding opportunities. These program-specific scholarships are often based on academic performance, potential for research, or alignment with particular fields of study. Students should check with the program coordinators or the International Office for details on any such opportunities.
Graduates of the MSc in Business and Economics - Marketing program at Linnaeus University are well-prepared to embark on diverse and rewarding careers in the marketing and business sectors. The comprehensive nature of the program equips students with a deep understanding of both marketing theory and practical business applications, making them highly competitive in the global job market.
Marketing Manager: Overseeing marketing strategies and campaigns for organizations, ensuring that products and services align with market demand and consumer behavior.
Brand Manager: Developing and managing the brand strategy for companies, ensuring consistent brand messaging across all platforms and working to strengthen brand identity in competitive markets.
Digital Marketing Specialist: Focusing on digital strategies, including SEO, content marketing, social media marketing, and online advertising to drive brand awareness and sales.
Market Research Analyst: Analyzing market trends, customer preferences, and competitive dynamics to help businesses make informed decisions about product development and marketing strategies.
Advertising Account Manager: Working within advertising agencies to manage client accounts, develop advertising strategies, and execute campaigns that meet the client’s marketing objectives.
Social Media Manager: Managing and growing a company’s presence on social media platforms, crafting engaging content, and monitoring analytics to optimize online engagement.
Product Marketing Manager: Overseeing the promotion and positioning of products in the market, working closely with sales teams, and conducting market research to ensure products meet consumer needs.
Public Relations Specialist: Managing a company’s public image, crafting communication strategies, and engaging with the media to maintain positive relationships with the public.
Marketing Consultant: Providing expert advice and strategies to businesses looking to optimize their marketing efforts, improve brand positioning, and drive growth in competitive markets.
Sales and Marketing Director: Leading a sales and marketing department, developing strategic plans to achieve business growth, and managing marketing budgets and resources.
Entrepreneur: Using marketing skills to launch and manage startups, creating innovative marketing strategies to introduce new products and services to the market.
