Bachelor of Science in Business and Economics with a major in Business Administration - International Management
Jonkoping University in Sweden offers a Bachelor of Science in Business and Economics, ...
Master of Science with a major in Business Administration - Digital Business
Jonkoping
INTAKE: August
Program Overview
The Master of Science with a major in Business Administration - Digital Business program at Jonkoping University is designed to equip students with the knowledge and skills necessary to thrive in the rapidly evolving world of digital business. This program focuses on the integration of digital technologies and business strategies, preparing students to lead digital transformation initiatives and leverage technological advancements to drive business growth and innovation. The program blends business theory with practical, hands-on learning to provide a comprehensive understanding of the digital business landscape, covering areas such as e-commerce, digital marketing, and IT-driven business models. Graduates will be prepared for leadership roles in the digital economy, capable of navigating the intersection of technology and business.
Curriculum: The curriculum for the Master of Science in Business Administration - Digital Business at Jonkoping University is designed to provide a robust foundation in both business administration and digital technologies. Core courses include digital transformation strategies, e-commerce and online business models, data-driven decision making, and digital marketing. Students will also study business analytics, cloud computing, and IT systems for business to understand the role of technology in business operations. Elective courses allow students to delve deeper into specific areas such as digital supply chain management, social media strategies, and entrepreneurship in the digital age. The program also includes a Master’s thesis, providing students the opportunity to conduct research and apply their knowledge to real-world digital business challenges.
Research Focus: Jonkoping University emphasizes cutting-edge research in the field of Digital Business, focusing on how businesses can leverage technology to gain a competitive edge in the global marketplace. Research topics in the program include digital innovation, business process automation, big data analytics, and the impact of artificial intelligence (AI) on business strategies. Faculty members are actively involved in research that explores the integration of emerging technologies such as machine learning, blockchain, and IoT (Internet of Things) within business contexts. Students are encouraged to engage with this research through coursework, seminars, and projects, gaining a deeper understanding of how digital technologies are transforming industries and business models.
Industry Engagement: The Digital Business program at Jonkoping University has strong ties with the tech and business industries, ensuring students gain practical, real-world experience. Through partnerships with leading technology firms, digital marketing agencies, and e-commerce businesses, students have opportunities for internships, consultancy projects, and networking with industry professionals. The university's connections with the business community provide students with insights into current industry trends and challenges, as well as opportunities to collaborate on solving digital business problems. Guest lectures, industry panels, and mentorship programs further bridge the gap between academic learning and real-world application, giving students the chance to engage with leading experts in the field.
Global Perspective: Jonkoping University’s Master of Science in Business Administration - Digital Business program offers a global perspective, reflecting the international nature of digital business. The curriculum includes case studies from around the world, highlighting global trends and challenges in digital transformation, e-commerce, and digital marketing. Students come from diverse cultural backgrounds, enhancing the learning experience and fostering a cross-cultural understanding of global digital business practices. The program prepares students to manage digital business initiatives in different international contexts, considering factors such as local market dynamics, digital infrastructure, and regional regulatory issues. Graduates will be equipped to work in global technology companies, international e-commerce businesses, and multinational corporations, where digital strategies are essential to success.
Location
Jonkoping
Score
IELTS 6.5
Tuition Fee
SEK 138000
Postgraduate Entry Requirements
Application Fee: SEK 900
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.0.
- TOEFL: A minimum overall score of 90.
- PTE Academic: A minimum overall score of 62.
Jonkoping University provides a range of scholarships for non-EU/EEA students applying to undergraduate and graduate programs. These scholarships are highly competitive and are awarded based on academic excellence. The scholarships typically cover a portion of the tuition fees and are offered to students who demonstrate strong academic performance in their previous studies.
Jonkoping University Scholarship for Master's Students: Jonkoping University offers scholarships to international students applying for master’s programs. These scholarships are designed to cover up to 50% of the tuition fee. To be eligible, applicants must have been admitted to a master’s program at Jonkoping University and show evidence of high academic performance.
Swedish Institute Scholarships: In addition to university-specific scholarships, international students may apply for scholarships funded by the Swedish Institute, a government agency that promotes Swedish higher education. These scholarships are available to students from selected countries and cover living expenses, as well as tuition fees. Students at Jonkoping University can also benefit from these opportunities, which are open to those who meet specific eligibility criteria.
Graduates of the Master of Science with a major in Business Administration - Digital Business program at Jonkoping University are equipped with the expertise to excel in various leadership roles in the digital economy. With a strong focus on digital transformation, e-commerce, and IT-driven business strategies, they are prepared to enter high-demand positions across industries.
Digital Transformation Manager: Lead and manage digital transformation projects within organizations, focusing on the integration of new technologies to optimize business processes, enhance customer experience, and drive innovation.
E-commerce Manager: Oversee online business strategies, including the development of e-commerce platforms, managing digital sales channels, and driving revenue growth through digital marketing and optimization.
Business Analyst (Digital Focus): Analyze and interpret business data to identify opportunities for digital innovation and process improvement, leveraging business intelligence tools and data analytics to make data-driven decisions.
Digital Marketing Manager: Develop and implement digital marketing strategies across various channels such as social media, email marketing, SEO, and paid advertising to increase brand awareness, customer engagement, and sales.
Product Manager (Digital Products): Manage the development, launch, and growth of digital products and services, working closely with cross-functional teams to meet customer needs and business goals.
Digital Strategy Consultant: Advise organizations on digital transformation, business model innovation, and technology adoption to ensure sustainable growth and competitive advantage in the digital landscape.
IT Project Manager: Lead digital projects that involve the implementation of new IT systems, software, and platforms, ensuring that projects are delivered on time, within scope, and meet business requirements.
Entrepreneur (Digital Business Startups): Start and manage innovative digital ventures, including e-commerce businesses, digital platforms, and tech-driven solutions that address current market gaps or challenges.
Data Analyst (Digital Business): Focus on gathering, interpreting, and analyzing data to identify trends and patterns, using data insights to drive business decisions and optimize digital strategies.
Digital Business Development Manager: Develop and implement strategies to expand digital business opportunities, build partnerships, and drive business growth in the digital ecosystem.
