Bachelor of Science in Business and Economics with a major in Business Administration - International Management
Jonkoping University in Sweden offers a Bachelor of Science in Business and Economics, ...
Master of Science with a major in Business Administration - International Marketing
Jonkoping
INTAKE: August
Program Overview
Jonkoping University in Sweden offers a Master of Science with a major in Business Administration - International Marketing program that prepares students to become strategic leaders in the dynamic and evolving global marketing landscape. This program is designed to provide in-depth knowledge and expertise in international marketing strategies, consumer behavior, and digital marketing, with a focus on the challenges and opportunities that arise in the global marketplace. It aims to equip students with the skills necessary to navigate cross-cultural challenges, manage international marketing campaigns, and drive business growth in diverse international markets.
Curriculum: The Master of Science in Business Administration - International Marketing at Jonkoping University features a well-rounded and comprehensive curriculum. Students will study core topics such as international marketing management, market research, consumer behavior, digital marketing, and brand management. The curriculum emphasizes the application of theoretical knowledge to real-world marketing problems and challenges. Key courses include global marketing strategies, cross-cultural communication, international business environments, and strategic market planning. Students also have the option to choose electives in areas like digital innovation in marketing and sustainability in global marketing, which allow them to tailor their studies to their specific career interests and goals.
Research Focus: Jonkoping University has a strong focus on research in international marketing, addressing the evolving trends and challenges of global markets. The university’s research in this field covers key topics such as digital transformation in marketing, global brand management, marketing innovation, and the impact of cultural differences on consumer behavior. Faculty members and students collaborate on research projects that examine emerging issues such as sustainability in international marketing, the role of technology in shaping marketing strategies, and consumer engagement in digital environments. This research-driven approach ensures that students stay at the forefront of international marketing practices and gain valuable insights into current and future trends.
Industry Engagement: Jonkoping University emphasizes industry engagement through practical learning experiences and partnerships with leading international companies. Students in the International Marketing program have opportunities to participate in internships, industry projects, and consulting assignments, providing them with hands-on experience in real-world marketing scenarios. The university’s strong network with global corporations and industry experts ensures that students gain valuable exposure to the latest marketing trends and practices. These industry engagements also allow students to build professional connections that can help them launch their careers in international marketing after graduation.
Global Perspective: A distinctive feature of the Master of Science in Business Administration - International Marketing program at Jonkoping University is its emphasis on a global perspective. The program attracts students from diverse international backgrounds, providing a rich and multicultural learning environment that enhances the educational experience. The global nature of the program prepares students to tackle the complexities of marketing in a multicultural and interconnected world. Students gain a deep understanding of the challenges and opportunities involved in marketing across different cultural contexts, equipping them with the skills to develop effective global marketing strategies that resonate with diverse consumer segments.
Location
Jonkoping
Score
IELTS 6.5
Tuition Fee
SEK 140000
Postgraduate Entry Requirements
Application Fee: SEK 900
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.0.
- TOEFL: A minimum overall score of 90.
- PTE Academic: A minimum overall score of 62.
Jonkoping University provides a range of scholarships for non-EU/EEA students applying to undergraduate and graduate programs. These scholarships are highly competitive and are awarded based on academic excellence. The scholarships typically cover a portion of the tuition fees and are offered to students who demonstrate strong academic performance in their previous studies.
Jonkoping University Scholarship for Master's Students: Jonkoping University offers scholarships to international students applying for master’s programs. These scholarships are designed to cover up to 50% of the tuition fee. To be eligible, applicants must have been admitted to a master’s program at Jonkoping University and show evidence of high academic performance.
Swedish Institute Scholarships: In addition to university-specific scholarships, international students may apply for scholarships funded by the Swedish Institute, a government agency that promotes Swedish higher education. These scholarships are available to students from selected countries and cover living expenses, as well as tuition fees. Students at Jonkoping University can also benefit from these opportunities, which are open to those who meet specific eligibility criteria.
Graduates of the Master of Science with a major in Business Administration - International Marketing program from Jonkoping University are equipped with the advanced skills and knowledge needed to excel in a variety of dynamic roles in the global marketing sector. The program prepares students for leadership positions that require strategic thinking, cultural sensitivity, and the ability to manage marketing initiatives across international markets.
International Marketing Manager: Lead global marketing strategies, coordinate campaigns across multiple countries, and develop brand positioning to drive market growth in international markets.
Global Brand Manager: Manage the development and execution of marketing strategies for brands in international markets, ensuring consistent messaging and market penetration in diverse regions.
Market Research Analyst: Conduct market research to identify trends, consumer behavior, and potential opportunities in international markets, providing data-driven insights to guide business decisions.
Digital Marketing Strategist: Develop and implement digital marketing campaigns targeting global audiences, using tools like social media, SEO, and content marketing to enhance brand visibility and engagement.
Advertising Manager: Plan and execute advertising campaigns across various media platforms, ensuring the campaigns reach target global audiences effectively and efficiently.
Product Manager: Oversee the marketing, development, and lifecycle of products for international markets, ensuring they meet local demands and preferences while maintaining global brand consistency.
International Sales Manager: Lead sales teams and manage relationships with global clients, developing strategies to increase revenue and market share in international territories.
E-commerce Manager: Manage and optimize online sales platforms targeting international markets, ensuring a seamless customer experience and global reach.
Corporate Communication Specialist: Oversee communication strategies across international markets, ensuring that the company’s message is consistent, culturally relevant, and aligned with global business goals.
