Bachelor of Science in Business and Economics with a major in Business Administration - International Management
Jonkoping University in Sweden offers a Bachelor of Science in Business and Economics, ...
Bachelor of Science with a major in Business Administration - Marketing Management
Jonkoping
INTAKE: August
Program Overview
Jonkoping University in Sweden offers a Bachelor of Science with a major in Business Administration – Marketing Management. This program is designed to provide students with comprehensive knowledge of marketing theories, strategies, and practices in a global business context. Students will gain a deep understanding of consumer behavior, brand management, digital marketing, and strategic marketing planning. The program emphasizes hands-on learning through real-world applications and prepares graduates for careers in marketing, advertising, market research, and other related fields. With a strong focus on practical skills and innovative marketing techniques, this degree offers a solid foundation for those aiming to pursue leadership roles in the marketing industry.
Curriculum: The curriculum of the Bachelor of Science in Business Administration – Marketing Management at Jonkoping University is structured to provide students with a strong foundation in business and specialized knowledge in marketing. Core subjects include marketing principles, consumer behavior, digital marketing, advertising strategies, and brand management. Additionally, students will study strategic management, financial management, and entrepreneurship, ensuring they are well-rounded professionals with a deep understanding of business operations. The curriculum also includes project-based learning, case studies, and group assignments that challenge students to apply marketing concepts to real-world scenarios. This practical approach prepares students to handle complex marketing challenges and develop effective strategies for businesses in global markets.
Research Focus: Jonkoping University’s research in marketing management focuses on exploring innovative approaches to marketing strategies, consumer behavior, and the impact of digital technologies on marketing practices. The university encourages students to engage in research projects that explore emerging trends in marketing, such as social media marketing, data-driven marketing, and sustainable marketing practices. Faculty members conduct research on the intersection of marketing theory and practice, ensuring that the program remains at the forefront of industry developments. Students are given opportunities to contribute to ongoing research and develop critical thinking skills that are essential for a successful career in marketing.
Industry Engagement: Jonkoping University maintains strong connections with the marketing industry, providing students with valuable opportunities for internships, networking, and collaboration on industry projects. Through these partnerships, students can gain hands-on experience and learn from marketing professionals in leading companies. The university regularly invites guest speakers from top marketing firms and multinational corporations to share their expertise and insights on current marketing trends and strategies. Furthermore, students have access to marketing competitions, business simulation games, and live projects that allow them to apply their learning in real-world business environments, ensuring that they graduate with practical knowledge and a competitive edge.
Global Perspective: The Bachelor of Science in Business Administration – Marketing Management at Jonkoping University offers a global perspective, preparing students to work in the international marketing landscape. With students and faculty from diverse cultural backgrounds, the program fosters a multicultural learning environment that mirrors the global business world. Students are encouraged to study abroad, participate in international marketing internships, and engage in projects with global companies. This exposure to different markets and cultures enhances their ability to develop marketing strategies that resonate with international audiences and navigate the complexities of marketing in diverse global markets. The program ensures that graduates are well-prepared to address the challenges and opportunities of international marketing.
Location
Jonkoping
Score
IELTS 6.5
Tuition Fee
SEK 115000
Undergraduate Entry Requirements
Application Fee: SEK 900
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 55% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90.
- PTE Academic: A minimum overall score of 62.
Jonkoping University provides a range of scholarships for non-EU/EEA students applying to undergraduate and graduate programs. These scholarships are highly competitive and are awarded based on academic excellence. The scholarships typically cover a portion of the tuition fees and are offered to students who demonstrate strong academic performance in their previous studies.
Jonkoping University Scholarship for Bachelor's Students: International students applying to bachelor’s programs at Jonkoping University may also be eligible for scholarships that cover part of the tuition fees. Scholarships are awarded based on academic merit and are available to students from countries outside the EU/EEA.
Swedish Institute Scholarships: In addition to university-specific scholarships, international students may apply for scholarships funded by the Swedish Institute, a government agency that promotes Swedish higher education. These scholarships are available to students from selected countries and cover living expenses, as well as tuition fees. Students at Jonkoping University can also benefit from these opportunities, which are open to those who meet specific eligibility criteria.
Graduating with a Bachelor of Science in Business Administration – Marketing Management from Jonkoping University opens the door to a wide range of career opportunities in the dynamic and fast-paced marketing industry. The program prepares students for leadership roles in various sectors, equipping them with the skills to drive marketing strategies, manage branding efforts, and lead customer engagement initiatives.
Marketing Manager: Leading marketing campaigns, developing strategies, and overseeing the promotion of products or services across different markets.
Brand Manager: Managing a brand's image, ensuring consistency across marketing channels, and driving brand growth in local and international markets.
Digital Marketing Specialist: Developing and executing online marketing strategies using digital channels, including social media, search engines, and email marketing.
Market Research Analyst: Collecting and analyzing data on market trends, consumer behavior, and competitive analysis to provide actionable insights for businesses.
Advertising Manager: Overseeing advertising campaigns, ensuring that they align with the company's goals and target audience, and managing advertising budgets.
Content Marketing Manager: Creating and managing content strategies to engage audiences, increase brand awareness, and drive customer loyalty.
Public Relations Manager: Building and maintaining the company’s public image through media relations, press releases, and community outreach programs.
Sales Manager: Managing a team of sales professionals, developing sales strategies, and ensuring effective marketing-sales alignment to boost revenue.
Social Media Manager: Managing a company’s social media presence, creating engaging content, and measuring the effectiveness of social media campaigns.
Entrepreneur: Starting and managing a business venture in the marketing or advertising sector, applying the knowledge of consumer behavior and marketing strategies to build a successful enterprise.
