BSc in Economics- The Economics Programme
The BSc in Economics - The Economics Programme at Linnaeus University ...
BSc in Media and Communication - Specialisation in Media Entrepreneurship
Kalmar
INTAKE: August
Program Overview
The BSc in Media and Communication - Specialisation in Media Entrepreneurship at Linnaeus University provides students with a comprehensive understanding of media industries and the entrepreneurial skills needed to navigate and innovate in the rapidly evolving media landscape. This program blends theory and practice, focusing on the management, production, and distribution of media content across various platforms, with a special emphasis on entrepreneurship. Students will gain insights into media economics, digital media trends, and business strategies, preparing them for leadership roles in both traditional and digital media sectors. This specialization is perfect for those who aspire to start their own media companies or take on entrepreneurial roles within established media organizations.
Curriculum: The curriculum of the BSc in Media and Communication - Specialisation in Media Entrepreneurship is designed to equip students with the essential knowledge and skills to succeed in media-related business ventures. The program covers key areas such as media theory, communication strategies, marketing, and media production. In the first years, students gain a solid foundation in communication theory and media practices, learning how media influences society and how various media platforms operate. As they progress, they delve deeper into the entrepreneurial aspects, including topics such as media business models, innovation, and digital media management. The curriculum also includes practical components like project work, internships, and entrepreneurship courses that give students the opportunity to apply their learning to real-world scenarios. Special focus is placed on the emerging media landscape, including digital platforms, content creation, and social media.
Research Focus: Linnaeus University places a strong emphasis on research in media and communication, particularly within the realm of media entrepreneurship. The university’s research focus in this area explores how new media technologies and platforms are reshaping the industry, influencing the way businesses operate, and how media entrepreneurs can leverage innovation to create new opportunities. Research topics include digital media entrepreneurship, social media strategies, media business models, and the impact of digital transformation on traditional media. Students are encouraged to engage with ongoing research initiatives, which helps them stay informed about the latest trends and challenges in the media sector. Through this research focus, students are prepared to become thought leaders and innovators in media and communication.
Industry Engagement: The BSc in Media and Communication - Specialisation in Media Entrepreneurship fosters strong industry engagement by offering students opportunities to collaborate with media organizations, entrepreneurs, and industry professionals. Through internships, industry projects, and partnerships with media companies, students gain firsthand experience of the media industry and build valuable professional networks. The program also invites guest lecturers and industry experts to provide insights into the latest developments in the media business, from digital marketing strategies to new media technologies. This engagement ensures that students understand the practical realities of working in media and entrepreneurship and are well-prepared for their future careers in the industry.
Global Perspective: The BSc in Media and Communication - Specialisation in Media Entrepreneurship at Linnaeus University incorporates a global perspective, ensuring students are well-equipped to navigate the complexities of the international media industry. Media is inherently global, with trends, content, and innovations crossing borders at an accelerated pace. The program includes international case studies, cross-cultural communication strategies, and a focus on global media markets, providing students with a broad understanding of how media operates in different cultural, economic, and political contexts. Students also have opportunities for international exchanges and collaborations with global media companies, giving them the chance to experience media entrepreneurship from a global standpoint. This international approach helps students develop the skills needed to compete in the global media landscape.
Location
Kalmar
Score
IELTS 6.5
Tuition Fee
SEK 181400
Undergraduate Entry Requirements
Application Fee: SEK 900
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 55% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90.
- PTE Academic: A minimum overall score of 62.
Linnaeus University (LNU) offers a range of scholarship opportunities for international students pursuing higher education in Sweden. These scholarships are designed to support students who are required to pay tuition fees, providing financial assistance to make their studies more accessible and affordable.
Linnaeus University Scholarship: The Linnaeus University Scholarship is available to students from non-EU/EEA countries who are required to pay tuition fees for their education in Sweden. This scholarship covers a portion of the tuition fees and is awarded based on academic excellence. It is available for both undergraduate and master’s degree programs and is highly competitive.
Swedish Institute Scholarships: In addition to scholarships offered directly by Linnaeus University, international students may also be eligible for Swedish Institute Scholarships. These scholarships are awarded to students from specific countries and can cover tuition fees, living expenses, travel costs, and insurance. The Swedish Institute’s scholarships aim to promote Sweden as an educational destination while fostering global connections. Interested students should explore the eligibility criteria and application process for these prestigious scholarships through the Swedish Institute's official website.
Other External Scholarships: There are various external scholarships available to international students, including those from international foundations, government programs, and bilateral agreements between Sweden and other countries. International students are encouraged to explore these options through their home countries, international organizations, or third-party scholarship providers.
Scholarships for Specific Programs: Some academic programs at Linnaeus University may also have their own specific scholarships or funding opportunities. These program-specific scholarships are often based on academic performance, potential for research, or alignment with particular fields of study. Students should check with the program coordinators or the International Office for details on any such opportunities.
Graduates of the BSc in Media and Communication - Specialisation in Media Entrepreneurship from Linnaeus University are well-prepared to pursue a diverse range of careers within the media and communication industries. With a strong foundation in media theory, communication strategies, and entrepreneurial skills, this program opens the door to multiple career opportunities in both traditional and digital media sectors.
Media Entrepreneur: Graduates can start their own media companies, creating innovative media content, digital platforms, or advertising agencies. Their entrepreneurial skills equip them to launch and manage new media ventures, from content creation to business development and marketing.
Media Producer: With a deep understanding of media production, graduates can take on roles as media producers, overseeing the creation, development, and distribution of media content. This could include TV shows, films, podcasts, digital video, or social media content.
Digital Content Strategist: Graduates can work as digital content strategists, developing content strategies for websites, social media platforms, and digital marketing campaigns. They combine media skills with an understanding of digital trends to create content that engages audiences and drives business outcomes.
Social Media Manager: As social media managers, graduates can help brands and organizations build their presence on social platforms like Facebook, Instagram, Twitter, and LinkedIn. They create content, manage campaigns, engage with audiences, and analyze performance metrics to ensure success.
Marketing Manager: Graduates can pursue careers as marketing managers in media companies, entertainment agencies, or digital marketing firms. They strategize and implement marketing campaigns for media products, brands, and digital platforms, focusing on audience growth and engagement.
Public Relations (PR) Specialist: In the role of a PR specialist, graduates can manage communication strategies for media companies, public figures, or brands. They craft press releases, handle media relations, and oversee public image, leveraging media channels to build and maintain positive relationships.
Media Consultant: Graduates can work as media consultants, advising businesses, organizations, and individuals on how to navigate the media landscape. They help clients with content creation, media strategies, advertising, and communications to enhance brand visibility and media presence.
Broadcast Journalist: With strong communication skills and an understanding of media production, graduates can become broadcast journalists, working for television or radio stations to produce news reports, interviews, and multimedia content. They play a crucial role in informing and engaging the public.
Media Planner: As media planners, graduates can design and implement media buying strategies for advertising campaigns. They work with media outlets to place ads effectively across platforms like TV, radio, print, and digital, ensuring the right message reaches the target audience.
Content Creator: With the rise of digital platforms, graduates can work as content creators for YouTube, blogs, podcasts, and other online channels. They create engaging, informative, or entertaining content that attracts a loyal audience and generates monetization opportunities.
Event Manager: In the media and entertainment industries, graduates can work as event managers, organizing conferences, media launches, and promotional events. They coordinate all aspects of events, including logistics, marketing, and public relations, to ensure successful media exposure.
Brand Manager: Graduates can become brand managers, overseeing the development and execution of brand strategies for media-related businesses, entertainment firms, or corporations. They focus on creating strong, consistent brand identities across all media platforms and campaigns.
Advertising Executive: With their understanding of media trends and audience behavior, graduates can pursue careers as advertising executives. They design and execute advertising campaigns for various media platforms, working with clients to create compelling messages that drive sales and awareness.
Media Buyer: Graduates can work as media buyers, purchasing advertising space for clients in both traditional and digital media. They negotiate with media outlets and platforms to secure the best possible rates for ad placements and ensure maximum reach for campaigns.
Media Analyst: As media analysts, graduates can analyze trends in media consumption, audience behavior, and the performance of media campaigns. They provide insights into consumer engagement and help media companies optimize their content and strategies.
Film and Television Production Assistant: Graduates interested in the entertainment sector can work as production assistants in film and television. They support the production team, handling logistical tasks, assisting with filming, and contributing to the production of high-quality media content.
Advertising and Digital Marketing Specialist: Graduates can work in the rapidly growing field of digital marketing, creating and implementing strategies for online platforms. This includes SEO, SEM, social media marketing, email campaigns, and influencer partnerships, all aimed at enhancing brand visibility.
Media Industry Researcher: Graduates can take on roles in media industry research, analyzing shifts in media consumption, digital trends, and emerging technologies. They provide actionable insights for media companies, content creators, and advertisers looking to stay ahead of the curve.
Creative Director: For those with a creative flair, becoming a creative director is another career path. In this role, graduates oversee the artistic direction of media projects, including advertising campaigns, video productions, and branding efforts, ensuring that creative concepts align with the client’s vision.
