Masters Programme in Experience Design

Program Overview

The Masters Programme in Experience Design at Halmstad University is a comprehensive program that focuses on the design and development of user experiences in a variety of contexts, including digital environments, product design, and service interactions. The program combines creative, technical, and business aspects of experience design, ensuring students gain a holistic understanding of the field. By focusing on human-centered design principles, the program equips students to create immersive, engaging, and meaningful experiences that meet user needs while also considering organizational goals. The course is ideal for those interested in pursuing careers in design, digital media, and user experience.

Curriculum: The curriculum for the Masters Programme in Experience Design is interdisciplinary, offering a well-rounded education in both design theory and practical application. Students will engage in courses that cover a variety of topics, including human-centered design, interaction design, digital media, and user research. Core courses will focus on areas such as experience prototyping, usability testing, and the principles of service design. Additionally, elective courses allow students to tailor their studies to their personal interests, whether in the areas of digital storytelling, game design, or smart environments. The program also includes a thesis project that enables students to explore a specific design challenge in-depth, contributing to the ongoing development of experience design as a discipline.

Research Focus: The research focus at Halmstad University’s Masters Programme in Experience Design is on innovative, user-centered approaches to creating impactful experiences across various platforms. Research areas include interaction design, user experience (UX) evaluation, digital transformation, and the design of sustainable user experiences. The program encourages students to explore the evolving role of technology in experience design, especially in areas like augmented reality (AR), virtual reality (VR), and artificial intelligence (AI). Students have the opportunity to work alongside faculty members who are actively involved in cutting-edge research, ensuring they stay at the forefront of experience design trends and innovations.

Industry Engagement: Halmstad University emphasizes industry engagement, providing students with opportunities to work on real-world projects and collaborate with businesses. The program partners with leading companies in the fields of design, technology, and digital services to offer internships, guest lectures, and project-based learning experiences. These collaborations allow students to gain practical insights into industry practices while refining their design skills in professional settings. The university’s strong connections with local and international organizations ensure that students are prepared to make an immediate impact in the experience design field upon graduation.

Global Perspective: The Masters Programme in Experience Design at Halmstad University takes a global approach, preparing students to work in an international and multicultural environment. The program incorporates global case studies and design trends to ensure students have a broad understanding of the diverse needs and preferences of users worldwide. The international student body creates a dynamic learning environment, fostering cross-cultural collaboration and the exchange of ideas. Furthermore, the program offers exchange opportunities with partner universities and internships abroad, providing students with valuable exposure to global design practices and expanding their professional networks.