Graduate certificate in Event Marketing - Sports, Entertainment, Arts
Seneca College is one of the leading institutions for higher education in Canada, offer...
Seneca, York
INTAKE: Jan & Sept
Seneca College in Toronto, Canada, offers a Graduate Certificate in Professional Selling designed to help students develop their selling skills and improve their knowledge of the sales industry. This one-year program is ideal for individuals looking to launch their careers in sales, or for those who want to upgrade their existing skills and knowledge.
Curriculum:
The curriculum of this graduate certificate program is designed to provide students with a comprehensive understanding of the sales industry and equip them with the necessary skills to succeed in the field. The courses covered in this program include:
Sales Techniques and Strategies: This course provides an introduction to sales techniques and strategies used in the industry. Students learn how to identify customer needs, handle objections, and close deals.
Business Communications: This course focuses on the development of oral and written communication skills needed in a professional sales environment. Students learn how to create and deliver effective presentations, write professional emails, and engage in effective business communication.
Sales Analytics: This course teaches students how to use data to inform sales strategies and decision-making. Students learn how to analyze sales data and use it to identify trends, opportunities, and potential challenges.
Professional Selling: This course provides students with a practical understanding of the sales process, including prospecting, needs analysis, presentation, negotiation, and closing.
Sales Management: This course covers the principles of sales management, including team leadership, coaching, and performance evaluation.
Seneca, York
IELTS 7
CAD 16522
To be considered for admission to postgraduate diploma programs at Seneca College, Indian students must meet the following entry requirements:
Indian students may also be required to submit official transcripts, a statement of purpose, letters of recommendation, and a resume/CV depending on the program they are applying to.
While Seneca College does not offer scholarships directly to international students, there are various external scholarship opportunities that students can apply for. These scholarships are offered by organizations such as the Canadian government, private organizations, and foundations.
Seneca College also offers financial aid and bursaries to students who demonstrate financial need. These funds can be used to cover tuition fees, textbooks, and other expenses related to studying at Seneca College. Students can apply for financial aid and bursaries by filling out an application form and providing supporting documentation.
The tuition fees for undergraduate and postgraduate diploma programs at Seneca College vary depending on the program and the duration of the program. International students should budget for additional fees such as application fees, textbooks, and materials fees. While Seneca College does not offer scholarships directly to international students, there are various external scholarship opportunities available. Additionally, students can apply for financial aid and bursaries if they demonstrate financial need.
Graduates of the Graduate Certificate in Professional Selling program are prepared to pursue a wide range of sales roles in various industries, including retail, wholesale, manufacturing, and services. They may also choose to start their own businesses or work as consultants. Some job titles that graduates may consider include:
Sales Representative: Sales representatives are responsible for selling products or services to customers. They identify potential customers, make sales presentations, and negotiate deals to close sales.
Account Manager: Account managers are responsible for managing key accounts and building strong relationships with customers. They identify opportunities for growth, negotiate contracts, and work to ensure customer satisfaction.
Business Development Manager: Business development managers are responsible for identifying new business opportunities, developing strategies to pursue them, and closing deals. They work closely with sales teams to generate leads and expand the customer base.
Sales Manager: Sales managers are responsible for leading sales teams and developing sales strategies to achieve business objectives. They set sales targets, monitor performance, and provide coaching and training to sales representatives.
Sales Trainer: Sales trainers are responsible for developing and delivering training programs to improve the selling skills of sales representatives. They work closely with sales managers to identify areas for improvement and design training programs to address them.
The Graduate Certificate in Professional Selling program at Seneca College provides students with the skills and knowledge to succeed in a variety of sales roles. Graduates of the program are well-equipped to pursue rewarding careers in sales and make valuable contributions to their organizations.