Bachelor of Hospitality Management - International Tourism Management

Program Overview

The Bachelor of Hospitality Management in International Tourism Management at Satakunta University of Applied Sciences (SAMK) provides students with the essential skills and knowledge to succeed in the global hospitality and tourism industry. This program focuses on the management and operation of tourism and hospitality businesses, with an emphasis on international perspectives and practices. Students gain expertise in key areas such as tourism marketing, event planning, sustainable tourism, and customer service, preparing them for leadership roles in one of the world’s most dynamic and rapidly evolving sectors. The program combines theoretical learning with practical experience, ensuring graduates are well-equipped to manage tourism businesses and projects on a global scale.

Curriculum: The curriculum for the Bachelor of Hospitality Management in International Tourism Management is designed to provide students with a deep understanding of the tourism industry, business management principles, and cross-cultural communication. The program covers a broad range of subjects, including tourism marketing, hospitality management, event management, sustainable tourism practices, and international tourism trends. Students also learn about the financial and operational aspects of managing tourism businesses, such as budgeting, strategic planning, and human resource management. Throughout the program, students engage in practical learning experiences, including internships, case studies, and projects that provide hands-on exposure to the tourism and hospitality sectors. This combination of academic rigor and practical application ensures that students are well-prepared for professional careers in tourism management.

Research Focus: The research focus of the Bachelor of Hospitality Management in International Tourism Management at SAMK is centered on addressing the challenges and opportunities within the global tourism industry. Key research areas include sustainable tourism, destination management, tourism marketing strategies, and the impact of technology on the tourism experience. SAMK’s research projects often explore how emerging trends such as digitalization, social media marketing, and eco-tourism are shaping the future of the tourism industry. Students are encouraged to participate in research activities that provide insights into both the theoretical and practical aspects of international tourism management. Faculty members collaborate with industry partners to ensure that research findings are applicable to real-world business practices, enhancing the program's relevance to current industry needs.

Industry Engagement: Industry engagement plays a vital role in the Bachelor of Hospitality Management in International Tourism Management program at SAMK. The university has established strong partnerships with businesses and organizations within the hospitality and tourism sectors, offering students numerous opportunities for internships, projects, and work placements in international settings. Through these industry collaborations, students gain practical experience, develop professional networks, and acquire firsthand knowledge of the challenges and opportunities in global tourism. SAMK’s focus on industry engagement also ensures that the program stays relevant to current market trends and helps students build the skills and confidence required to succeed in the competitive tourism industry. Many students secure full-time employment with companies they work with during their internships, enhancing their career prospects after graduation.

Global Perspective: SAMK’s Bachelor of Hospitality Management in International Tourism Management program offers a global perspective, preparing students for careers in the international tourism and hospitality industries. The program includes opportunities for students to participate in exchange programs, international internships, and global tourism conferences. SAMK’s international network of partner universities and businesses provides students with the chance to experience different cultures and learn about tourism management practices in various countries. This global exposure helps students understand the complexities of managing tourism businesses across borders, including cross-cultural communication, global tourism trends, and international market dynamics. By offering a comprehensive international outlook, the program equips graduates to succeed in global tourism careers and work with diverse clientele and teams worldwide.