Master of Science - Accounting
Aalto University’s Master of Science in Accounting program is de...
MSc in Economics and Business Administration - Marketing
Aalto
INTAKE: August
Program Overview
The MSc in Economics and Business Administration - Marketing program at Aalto University is designed to provide students with comprehensive knowledge of marketing strategies, consumer behavior, and the dynamic nature of the global market. This program equips students with the skills needed to become marketing professionals who can think strategically, analyze markets, and create effective marketing campaigns. By blending academic rigor with practical insights, the program prepares students to lead in marketing roles across a wide range of industries, including digital marketing, product management, retail, and brand development. Aalto University’s strong emphasis on innovation and interdisciplinary learning ensures that graduates are well-prepared to meet the evolving demands of the global business landscape.
Curriculum: The curriculum of the MSc in Economics and Business Administration - Marketing program is designed to provide students with a deep understanding of both the theoretical and practical aspects of marketing. Core courses include topics such as marketing strategy, consumer behavior, digital marketing, international marketing, and marketing analytics. Students learn to analyze market data, develop marketing plans, and understand how to influence consumer decision-making. Specialized courses cover areas like branding, customer experience management, social media marketing, and pricing strategies. The program also includes electives that allow students to focus on particular areas of interest, such as marketing communications, entrepreneurship, or data-driven marketing. In addition, students complete a master’s thesis, which provides an opportunity to apply their knowledge to real-world marketing challenges.
Research Focus: The MSc in Economics and Business Administration - Marketing program at Aalto University has a strong research focus that explores the latest trends in consumer behavior, marketing analytics, and digital marketing technologies. Faculty members are involved in cutting-edge research in areas such as branding, social media marketing, consumer decision-making processes, and the role of technology in shaping marketing strategies. The program encourages students to engage in research projects, often in collaboration with businesses, to explore real-world marketing problems. This research-driven approach ensures that students are not only equipped with current marketing knowledge but also prepared to contribute to the academic and practical advancements in the field.
Industry Engagement: Aalto University maintains strong ties with the business community, and the MSc in Economics and Business Administration - Marketing program offers numerous opportunities for industry engagement. Students collaborate with companies on projects, gaining practical experience in solving marketing challenges faced by real businesses. Industry experts and guest speakers regularly contribute to the program, providing valuable insights into the latest trends and best practices in marketing. Internships with leading companies are also encouraged, allowing students to apply their knowledge in a professional setting. These connections with the business world help students build a robust professional network, enhancing their career prospects after graduation.
Global Perspective: The MSc in Economics and Business Administration - Marketing program at Aalto University offers a global perspective by emphasizing the importance of international marketing in today’s interconnected world. Students have the opportunity to study the global market landscape, learning how marketing strategies differ across regions and cultures. The program also encourages student exchanges with partner universities worldwide, enabling students to gain firsthand experience of international business practices. Additionally, Aalto University attracts a diverse student body from all over the world, fostering a multicultural learning environment that prepares students to work in global marketing roles. Through global case studies, collaborative projects, and internships with international companies, students develop a broad understanding of global marketing dynamics.
Location
Aalto
Score
Tuition Fee
€ 15000
Postgraduate Entry Requirements
Application Fee: €100
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- English language test waiver is applicable if the Bachelor's, Master's, Licentiate, or Doctoral degree is in English language.
Standardized Test Requirements:
- Graduate Record Examinations (GRE): Overall score of 315 or higher is required.
- Graduate Management Admission Test (GMAT): Overall score of 600 or higher is required.
Aalto University in Finland offers a variety of scholarships to support international students who wish to study at one of the leading universities in Europe. These scholarships are designed to alleviate the financial burden of tuition fees and help students focus on their studies while living in Finland.
Aalto University Tuition Fee Scholarships: Aalto University offers scholarships specifically for international students who are required to pay tuition fees. The scholarships cover either partial or full tuition fees for master’s degree students from non-EU/EEA countries. The scholarship amounts range from 50% to 100% of the tuition fee, depending on the applicant’s academic achievements. Scholarships are awarded based on the strength of the application and the applicant’s academic background.
Aalto University Scholarship for Living Expenses: While the primary focus of the scholarship program is to assist with tuition fees, some additional financial support is available for students to help cover living expenses. These scholarships are typically awarded to students who already receive a tuition fee scholarship but need further assistance to cover their living costs.
Graduates of the MSc in Economics and Business Administration - Marketing program at Aalto University are well-equipped to pursue a variety of careers in the fast-paced and dynamic field of marketing. The program’s comprehensive curriculum, combined with real-world industry exposure, ensures that students are ready to take on leadership roles and contribute to the marketing strategies of global businesses.
Marketing Manager: As marketing managers, graduates can lead marketing departments and oversee the execution of marketing strategies for companies in various sectors. They are responsible for developing and implementing marketing plans, managing teams, and driving customer engagement to enhance brand awareness and business growth.
Brand Manager: Graduates can work as brand managers, focusing on building and maintaining the image of a specific brand. They work on market positioning, product development, advertising campaigns, and customer communication to ensure the brand resonates with its target audience.
Digital Marketing Specialist: With expertise in digital platforms and analytics, graduates can become digital marketing specialists. They manage online advertising, social media marketing, SEO (search engine optimization), SEM (search engine marketing), and email marketing campaigns to increase a brand’s online visibility and drive customer engagement.
Market Research Analyst: Graduates with a strong analytical mindset can pursue careers as market research analysts. They are responsible for collecting and analyzing data on consumer preferences, market trends, and competitors. This data is used to help businesses make informed decisions about product development, pricing strategies, and marketing tactics.
Product Manager: As product managers, graduates are responsible for overseeing the development and lifecycle of a product. They work closely with various departments, including marketing, sales, and R&D, to ensure the product meets market demands and achieves business objectives.
Consumer Insights Specialist: Graduates can work as consumer insights specialists, focusing on understanding consumer behavior and preferences. They use qualitative and quantitative research methods to help companies better understand their customers and tailor their marketing strategies accordingly.
Public Relations (PR) Manager: In PR roles, graduates manage the public image of a company or brand. They work on media relations, crisis communication, press releases, and corporate communications to build and maintain a positive reputation for their organization.
Social Media Manager: Graduates can work as social media managers, overseeing a brand’s presence on platforms like Instagram, Facebook, LinkedIn, and Twitter. They develop social media strategies, create content, engage with audiences, and analyze campaign performance to enhance online brand presence.
Advertising Executive: With expertise in creating impactful advertising campaigns, graduates can pursue careers as advertising executives. They work on crafting persuasive ads for various media channels, managing advertising budgets, and ensuring that campaigns are aligned with the company’s objectives.
Customer Experience Manager: Graduates can work as customer experience managers, focusing on improving the overall customer journey and ensuring customer satisfaction. They identify opportunities to enhance customer interactions, build loyalty programs, and implement feedback-driven strategies to improve the customer experience.
E-commerce Manager: With the growth of online shopping, graduates can take on roles as e-commerce managers, overseeing online sales operations. They work on optimizing e-commerce platforms, improving user experience, and developing digital marketing strategies to boost online sales and revenue.
Sales and Business Development Manager: Graduates can transition into roles in sales and business development, where they work to generate new business opportunities, expand market share, and build relationships with clients and stakeholders to drive sales growth.
Entrepreneur in Marketing: Graduates with an entrepreneurial spirit may choose to start their own marketing consultancy or digital marketing agency. They can offer a range of services, including strategy development, brand management, digital marketing, and market research for small businesses or startups.
International Marketing Manager: Graduates can take on roles in international marketing, where they develop and execute marketing strategies for global markets. They work on adapting marketing messages, campaigns, and products to meet the cultural and economic needs of international consumers.
Consultant in Marketing and Strategy: Graduates can work as marketing consultants, advising companies on their marketing strategies, improving brand positioning, and optimizing marketing processes. They help businesses navigate marketing challenges and achieve their long-term goals.
Advertising Sales Manager: Graduates can also pursue careers as advertising sales managers, where they are responsible for selling advertising space to businesses and ensuring that marketing campaigns meet the sales objectives of clients.
Corporate Communications Manager: Graduates can work in corporate communications, managing internal and external communications for companies. They ensure that the company’s messages are consistent, clear, and aligned with its brand values and mission.
