Masters Programme in Sustainable Energy Systems
Lahti University of Technology (LUT) in Lappeenranta, Finland, offers a Master’s ...
Masters Programme in International Marketing Management
Lappeenranta
INTAKE: August
Program Overview
The Master’s Programme in International Marketing Management at Lahti University of Technology (LUT) offers students a comprehensive education in the strategic management of marketing in a global context. This program is designed for individuals who aspire to become leaders in international marketing, equipping them with the advanced skills needed to navigate the complexities of marketing on a global scale. Students in this program gain expertise in market analysis, consumer behavior, digital marketing strategies, and brand management, with a focus on practical, real-world applications and challenges in the international business environment.
Curriculum: The curriculum of the Master’s Programme in International Marketing Management combines theoretical knowledge with practical skills, preparing students for leadership roles in international marketing. The core courses cover a wide range of topics, including strategic marketing, digital marketing, international market research, consumer behavior, and branding. Students will also learn about the impact of globalization on marketing strategies and develop the ability to create and implement marketing strategies for diverse markets. The program places strong emphasis on hands-on learning, offering opportunities for students to engage in real-world projects and case studies. Additionally, the curriculum is designed to enhance critical thinking, problem-solving, and decision-making abilities, essential for success in today’s fast-paced global marketing landscape.
Research Focus: LUT places significant importance on research, and the Master’s Programme in International Marketing Management benefits from the university’s strong research focus in business and marketing. Research within the program explores the challenges and opportunities of international marketing, with particular emphasis on the impact of digital transformation, sustainability, and consumer behavior in global markets. Students have the opportunity to engage in research projects that explore innovative marketing strategies, the role of technology in marketing, and global market dynamics. The program is closely linked with LUT's research centers, offering students a chance to contribute to ongoing studies and develop skills in academic and industry-related research.
Industry Engagement: Industry engagement is a key component of the Master’s Programme in International Marketing Management at LUT. The program offers students opportunities to collaborate with leading companies, participate in internships, and work on real-world marketing projects. These industry connections ensure that students gain practical experience and insights into the challenges and trends in global marketing. LUT’s strong network with businesses across various industries allows students to build valuable professional connections, enhancing their career prospects. Moreover, students often have the chance to participate in industry seminars, workshops, and guest lectures delivered by experts in international marketing.
Global Perspective: The Master’s Programme in International Marketing Management offers a global perspective, attracting students from all around the world. The program is taught in English, ensuring that students are prepared to engage with international markets and diverse consumer groups. The diverse student body creates a multicultural learning environment, enriching the educational experience and promoting a broader understanding of global marketing practices. Through collaboration with international companies, academic institutions, and research organizations, students gain firsthand exposure to global marketing challenges and solutions. The program’s focus on international market dynamics ensures that graduates are well-equipped to lead marketing initiatives in a globalized economy.
Location
Lappeenranta
Score
IELTS 6.5
Tuition Fee
€ 13500
Postgraduate Entry Requirements
Application Fee: €100
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 65% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 90 or higher.
- PTE: Overall score of 62 or higher.
LUT University in Lappeenranta offers various scholarship opportunities for international students to help support their studies and make education more affordable. These scholarships are designed to attract talented students from all over the world and provide financial assistance.
LUT University Scholarships for Non-EU/EEA Students: LUT University offers scholarships for non-EU/EEA students enrolled in its Master's programs. These scholarships cover part of the tuition fees and are awarded based on academic merit. The scholarships are typically partial, covering up to 50% of the tuition fee, and are available for students who meet the university's admission requirements and have demonstrated academic excellence.
LUT University Tuition Fee Scholarship: LUT also provides a specific tuition fee scholarship for non-EU/EEA students. This scholarship is aimed at supporting students with high academic performance, and it is awarded upon admission. The tuition fee scholarships are granted based on a competitive selection process and may cover 50% to 100% of the tuition fees, depending on the student’s academic achievements and eligibility.
Finland Government Scholarships: In addition to LUT's own scholarships, international students can also apply for the Finnish Government Scholarship Pool, which provides funding for students from select countries. This scholarship is typically offered for postgraduate studies and can cover living costs and tuition fees during the duration of the program. LUT students who meet the scholarship criteria may apply for this competitive funding opportunity.
LUT Alumni Scholarship: LUT University offers an Alumni Scholarship for international students who have completed a master's degree at the university and wish to pursue further studies or doctoral research. This scholarship is designed to reward the achievements of students who have successfully graduated from LUT and are looking to continue their academic journey.
Graduates of the Master’s Programme in International Marketing Management at Lahti University of Technology (LUT) have access to a broad range of career opportunities in the global business and marketing sectors. This program provides students with the advanced skills and knowledge required to lead marketing strategies for international companies and organizations.
International Marketing Manager: Oversee the development and execution of marketing strategies across global markets, ensuring alignment with company goals and international consumer behavior trends.
Brand Manager: Manage the development, positioning, and growth of a brand in international markets, ensuring consistency across diverse regions while tailoring strategies to local preferences.
Digital Marketing Specialist: Lead digital marketing initiatives, including social media marketing, SEO, content marketing, and online advertising, in international markets to enhance brand visibility and engagement.
Market Research Analyst: Conduct research on global market trends, consumer behavior, and competitor analysis to support strategic decision-making in international marketing.
Global Sales Director: Manage international sales teams, develop strategies to penetrate new markets, and oversee the execution of sales campaigns across multiple regions.
International Business Consultant: Advise organizations on expanding their business into international markets, providing insights into cultural, economic, and political factors that impact marketing and sales strategies.
Product Manager (Global Markets): Oversee the development and marketing of products for global audiences, ensuring that they meet the demands and expectations of diverse consumer groups across multiple regions.
E-commerce Manager: Manage and optimize e-commerce platforms for international markets, focusing on increasing online sales and adapting strategies to the digital needs of global customers.
