Masters Degree Programme in Tourism Marketing and Management

Joensuu

 

INTAKE: September

Program Overview

The Master's Degree Programme in Tourism Marketing and Management at the University of Eastern Finland (UEF) offers a comprehensive education tailored to those aspiring to work in the tourism sector. This program equips students with essential skills in strategic marketing, sustainable tourism development, and effective management techniques. The curriculum is designed to provide a deep understanding of the complex dynamics of the tourism industry, focusing on both local and international trends. Graduates are prepared for leadership roles in various tourism-related fields, from marketing and management to policy-making and development.

Curriculum: The curriculum of the Master's Degree Programme in Tourism Marketing and Management is structured to deliver a solid foundation in tourism theory and practical management skills. Core courses cover topics such as tourism strategy, marketing communication, destination management, and sustainable tourism development. Students will also engage in advanced studies that include tourism economics, cultural heritage management, and event planning. The program encourages a hands-on approach with real-world case studies, allowing students to apply their knowledge to address current issues in the tourism industry. Elective courses provide students with the flexibility to specialize in areas such as tourism policy, international tourism, or tourism entrepreneurship.

Research Focus: UEF's Master's Degree Programme in Tourism Marketing and Management emphasizes research-based learning, where students explore topics related to sustainable tourism, consumer behavior, tourism destination branding, and the impacts of global trends on the tourism market. The research focus is grounded in evidence-based practices, ensuring that students gain the expertise necessary to address both present and future challenges in the tourism sector. UEF faculty are involved in cutting-edge research in tourism development, often collaborating with industry professionals to bridge the gap between academia and practice.

Industry Engagement: The University of Eastern Finland fosters strong ties with industry partners, including tourism boards, hospitality organizations, and tourism consultancies. This engagement is integrated throughout the Master's Degree Programme in Tourism Marketing and Management, ensuring that students gain practical experience through internships, guest lectures, and industry-led projects. UEF’s active collaboration with industry leaders provides students with networking opportunities, allowing them to connect with professionals who can guide their career paths. Students also benefit from real-world insights during field visits and collaborative research projects, which enhance their understanding of global tourism trends and innovations.

Global Perspective: The program emphasizes a global perspective, preparing students to work in an increasingly interconnected world. With a focus on international tourism, students are exposed to a variety of global case studies and cross-cultural perspectives. The curriculum includes opportunities for international exchange programs, allowing students to gain experience in diverse cultural and business environments. UEF's partnerships with universities and institutions across Europe, Asia, and the Americas offer students a truly global education, providing them with the skills and knowledge needed to thrive in the international tourism market.

Pollster Education

Location

Joensuu

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

€ 10000

Postgraduate Entry Requirements

Application Fee: €100

Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.

English Language Proficiency:

  • IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 100 or higher.
  • PTE: Overall score of 68 or higher.

The University of Eastern Finland (UEF) offers a range of scholarships to support international students in funding their education. These scholarships are designed to make studying at UEF more accessible and affordable for students from outside the European Union (EU) and European Economic Area (EEA). 

Postgraduate Scholarships: UEF offers postgraduate scholarships to international students enrolling in master's and doctoral programs. The scholarships are designed to support academically outstanding students and are available to those who demonstrate exceptional potential in their chosen fields of study. The postgraduate scholarships at UEF typically cover a portion of the tuition fees, and students can apply for these scholarships when applying for their program.

International Scholarships and Grants: In addition to UEF’s internal scholarships, international students may also be eligible for external scholarships and grants from Finnish government organizations, private institutions, and international funding bodies. These scholarships can further assist students with living expenses and other financial needs during their studies.

The Master's Degree Programme in Tourism Marketing and Management at the University of Eastern Finland (UEF) opens up a wide array of career opportunities for graduates in both the public and private sectors. The program equips students with advanced skills in tourism strategy, marketing, and sustainable management, making them highly sought-after by employers in the global tourism industry. 

Tourism Marketing Manager: Graduates can lead marketing campaigns and strategies for tourism organizations, hotels, resorts, and other hospitality businesses, focusing on building brand value and attracting global travelers.

Destination Manager: Professionals in this role oversee the planning, development, and marketing of tourist destinations, ensuring sustainable growth while catering to the needs of visitors and local communities.

Sustainable Tourism Consultant: With the program’s focus on sustainability, graduates are well-prepared to advise businesses and governments on implementing eco-friendly practices and policies in the tourism sector.

Event Manager: The skills gained in event planning and tourism management prepare graduates to organize and manage large-scale events such as festivals, conferences, and exhibitions, which play a key role in tourism growth.

Tourism Policy Advisor: Graduates can work with governmental and international organizations to develop and implement tourism policies that boost economic development while ensuring sustainable practices.

Entrepreneur in Tourism: Equipped with entrepreneurial skills, students can start their own ventures in tourism, such as eco-tourism businesses, travel agencies, or innovative tourism tech startups.

Academia and Research: Graduates interested in research can pursue a PhD or work as tourism researchers, contributing to the academic and practical understanding of the industry.


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