Masters Programme in Digital Marketing and Corporate Communication

Postgraduate Entry Requirements

Application Fee: €100

Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.

English Language Proficiency:

• English language test waiver is applicable if the Bachelor's, Master's, Licentiate, or Doctoral degree is in English language.

The University of Jyväskylä offers a range of scholarship opportunities designed to support international students in their academic journey. These scholarships are aimed at easing the financial burden of studying abroad, enabling talented students from around the world to access high-quality education and become part of the university's vibrant academic community.

Tuition Fee Scholarships: International students applying to degree programs at the University of Jyväskylä are eligible for tuition fee scholarships. These scholarships are primarily available to students from countries outside the European Union (EU) and the European Economic Area (EEA). The scholarship covers a significant portion of the tuition fee, reducing the financial load for international students. Students can apply for these scholarships when they apply for their program, and the university offers partial or full tuition fee waivers, depending on the specific scholarship and the applicant's qualifications.

University Scholarships for Master's Degree Students: For international students applying to Master’s degree programs, the University of Jyväskylä offers a number of Master's scholarships. These scholarships are merit-based and typically cover tuition fees for the duration of the program. In some cases, students may also be eligible for additional living cost allowances or stipends to support their studies.

Finland Scholarship Program: The Finland Scholarship is another key opportunity for international students. It is a national initiative that provides a combination of tuition fee waivers and a living allowance for students from outside the EU/EEA. This scholarship program is highly competitive and is designed to attract top international talent to Finland. The scholarship aims to promote Finland as a destination for high-level academic research and study, benefiting both the students and the Finnish higher education system.

External Scholarships and Funding: Apart from university-based scholarships, international students at the University of Jyväskylä may also explore external scholarship programs offered by the Finnish government, private organizations, and international institutions. These scholarships may be available for specific regions or academic fields and can provide additional financial support to students.

Graduates of the Master's Programme in Digital Marketing and Corporate Communication at the University of Jyväskylä are well-prepared to enter a range of high-demand careers in the digital marketing and corporate communication sectors. The program equips students with both the theoretical knowledge and practical skills necessary to lead marketing campaigns, manage digital branding, and effectively communicate within a corporate context. Given the global rise in digital media consumption, skilled professionals in this field are highly sought after by businesses worldwide. 

Digital Marketing Manager: Graduates can work as digital marketing managers, responsible for designing, executing, and optimizing digital marketing campaigns across various online platforms. This includes managing email marketing, social media marketing, search engine optimization (SEO), and pay-per-click advertising campaigns.

Brand Manager: As brand managers, graduates can develop and maintain a company’s brand identity across all digital and traditional channels. They oversee communication strategies that reinforce brand values and ensure consistency in messaging.

Social Media Manager: Graduates can take on the role of a social media manager, handling a company’s presence on platforms such as Instagram, Twitter, Facebook, and LinkedIn. This includes content creation, community engagement, and managing paid social media campaigns.

Content Strategist: Graduates with a knack for storytelling and content creation can pursue careers as content strategists. In this role, they create and oversee the development of content plans that engage audiences and support marketing goals. This includes blog posts, videos, infographics, and other forms of content marketing.

Corporate Communication Specialist: As corporate communication specialists, graduates can work within organizations to manage internal and external communication strategies. This may include drafting press releases, managing media relations, and overseeing corporate messaging across channels.

SEO/SEM Specialist: Graduates can work as SEO (Search Engine Optimization) or SEM (Search Engine Marketing) specialists, focusing on improving a company’s website visibility in search engines. This involves keyword research, link building, and optimizing website content to drive organic traffic.

Marketing Analyst: In this data-driven role, graduates can work as marketing analysts, using analytics tools to measure the performance of digital marketing campaigns. They interpret data and provide actionable insights to improve marketing strategies.

E-commerce Manager: Graduates can pursue careers in e-commerce management, focusing on the strategy, development, and optimization of online retail platforms. They may oversee product listings, user experience, and digital marketing efforts for online sales.

Public Relations (PR) Specialist: Graduates with strong communication skills may choose to work in public relations, managing a company’s public image, drafting press materials, and handling media inquiries. They can work in-house for large corporations or as part of a PR agency.

Consultant for Digital Marketing Strategy: Graduates can work as independent consultants, helping businesses of all sizes create effective digital marketing strategies. In this role, they advise clients on the best practices for increasing brand visibility, customer engagement, and conversion rates.

Creative Director: For graduates with a background in design and creativity, working as a creative director can be a great option. Creative directors manage the visual and conceptual aspects of marketing campaigns, ensuring that branding aligns with company goals.

Advertising Specialist: Graduates can work in the advertising industry, focusing on developing and executing campaigns that drive consumer action. They may specialize in digital ads, including display ads, search engine marketing, and social media advertising.

Media Planner: Media planners work in conjunction with marketing teams to determine the best media outlets to place advertisements and reach target audiences. This includes analyzing audience data and selecting the appropriate channels, such as digital, print, and broadcast media.

International Marketing Manager: Graduates can take on international marketing roles, developing marketing strategies and communication plans that resonate with global audiences. They may focus on market research, product positioning, and customer engagement on an international scale.

Customer Relationship Manager (CRM): In this role, graduates can manage customer retention strategies through digital channels. They analyze customer behavior and engagement data to create personalized marketing strategies that increase loyalty and lifetime value.

Corporate Social Responsibility (CSR) Manager: Graduates interested in social issues can pursue careers in CSR, overseeing a company’s efforts to align its business practices with ethical, environmental, and social standards. They manage communication strategies related to corporate responsibility initiatives.